2. “The best posts connect
to your audience in a real
and genuine way.”
• Social media is a two-way (or more)
conversation
• Leave marketing lingo to press releases
• If you must sell, do it in a way that engages
• Make use of “Events”
3. Be valuable
• Provide solutions to problems (how to …, tips
for …)
• Entertain
• Motivate and inspire
• Piggyback off of others
5. Be visual
• Posts with photo or video receive twice the
engagement
• Post big photos (1200 x 900 pixels)
• Upload video right to Facebook
• Allow Facebook to bring in link images (there’s
a tool for that!)
7. Be engaging
• Ask questions … specific questions
• Ask your audience to comment, like or share
your posts every once in awhile
• Keep the conversation going
• Answer questions
• Comment on and like posts from others
8. Be real
• Connect like a friend
• Be conversational and fun
• Be informal, but have a consistent tone
• Offer behind-the-scenes glimpses
• Thank your followers
• Engage with other pages (comment, like, and
share)
9. Be timely
• Use Facebook analytics
• Learn when your audience is engaged
• Quality > Quantity
• Experiment
• Don’t overdo it
• Consistency is key
• Social media calendar
10. Be concise
• Shorter usually = better response
• 2-3 sentences to introduce curated material
• 500-1,000 words for original information
11. Be trendy
• Piggyback off of what is trending on Facebook,
Twitter, and search engines
• National ________ Day
(NationalDayCalendar.com)
• Holidays and other key days
• Curation sites
12. Be smart
• Use Facebook analytics!
• Use Likealyzer (awesome tool)
• Know your audience
• Determine what works best
