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Fanpage Optimization JJ Lassberg Schipul - The Web Marketing Company [email_address]
What we will cover: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pages are used for businesses and brands to tell their story and  share information on products, services and upcoming events.
It’s Not the Social Media Gadgets
It’s the Social Engagement
Storytelling… Makes the Emotional Connection
Average user is connected to 80 community pages, groups and events  http://www.flickr.com/photos/16151021@N00/4260490207/ Grow Your Base, 600+ Million, Engage Fans
http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter  multiple times a day .  Billboards on busy highways cost lots of $$$ … this is  FREE!
HOW TO USE
Building Relationships
Promoting a Product
Strong Brand Impressions
Customer Service
BEST OF
Facebook.com/skittles
Facebook.com/mercedesbenzusa
Facebook.com/Schedulicity
Facebook.com/burtsbees
POLICY
[object Object],[object Object],[object Object],[object Object],Facebook Policy… What Does It Say?
[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Pages: Things to Note
GRAPHIC DESIGN
Dimensions
Branding: Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Attention
Creatively Use the Space
Creatively Use the Space: Use Photos Too…
CUSTOM TABS
Tabs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Matters! ,[object Object],[object Object],[object Object],[object Object],[object Object]
NO MORE FBML
Facebook.com/Developer
Create An App
Name It
Brand It
Build It
Build It ,[object Object],[object Object],[object Object],[object Object],[object Object]
Add It – Step 1
Add It – Step 2
CONTENT
Engage with Fans
Timely Response
Share Content
Say Thanks & Promote Others
Diffuse and Direct
SCHEDULE
Schedule With HootSuite
Schedule With HootSuite: But Don’t Forget it
STRATEGY
Success! ,[object Object],[object Object],[object Object],[object Object]
Multiple Admins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRAINING  TAKE-AWAYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
JJ Lassberg, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Blog: jjlassberg.com Facebook: jjlassberg Twitter: jjlassberg Flickr: jjlassberg Tumblr: jjlassberg

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Facebook Fanpage Optimization

Notes de l'éditeur

  1. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.