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research report




No More Teachers,
No More Books?
Every person is an educator, every space is a classroom.


Higher education is changing. Ever-evolving technologies, escalating costs, and increased student
diversity are converging on college campuses and changing students’ expectations for what
the college experience should look and feel like. Students are imploring universities to modify
pedagogy so that classes focus on collaborative learning and one-on-one interaction. As a result,
administrators and educators are rethinking the one-size-fits-all model for college classrooms and
evaluating what types of spaces effectively support collaboration and help students and faculty
engage in transformational learning.




    “Why would I go to this place
     unless it’s absolutely going
     to facilitate some sort of
     experience?” —Student

                                                                                  Photo: Columbia College, Chicago, IL
Students Regard
Educators As Facilitators
Students view the classroom as a space where teachers
facilitate learning and see every person as an educator.
They’re not interested in sitting through long lectures.
Online video and readily available podcasts allow students to
access information from the comfort of their dorm rooms or
apartments. When they come to class, they want to step into
an environment where hands-on collaborative learning takes
place in small groups.

Our roundtables revealed that many educators and
administrators remain devoted to traditional teaching
paradigms; they value collaborative learning but still see                                           Photo: Ogilvy & Mather, New York, NY
value in the lecture format. Still, according to the results of
                                                                  “Every single person in that room is an educator.
the Gensler education survey, educators and administrators
                                                                   Is there one main instructor who has to score
view webcasts and podcasts as one of the three most effective
                                                                   and be a facilitator? Yes, but I am an educator,
methods for teaching and learning.
                                                                   just as you are an educator.”—Student

All three groups believe a multi-modal pedagogy—one that
                                                                  “Students come to class to work collaboratively. It’s
blends several teaching methods and integrates technology—
                                                                   that contact and that experience, and it’s not led
is the most effective teaching/learning method.
                                                                   by me…I facilitate it.”—Educator




Campuses Are Live
Social Networks
In recent years, pundits, academics, and others have frequently
discussed the proliferation of online social networks and how
these networks affect students. But what is often omitted from
these conversations is that in spite of students’ penchant for
updating Facebook statuses and dispensing news via Twitter,
they still crave meaningful face-to-face interaction with
educators and each other.

Student roundtable participants and survey respondents
conveyed this sentiment, saying that they prefer to learn
in small groups and to teach each other rather than watch
lectures online, secluded from their classmates. “I learn best                                 Photo: University of the Pacific, Stockton, CA
when I can really interact with my classmates and/or my
teacher on a one-to-one basis,” said one student.                 “Space needs to foster engagement…
                                                                   meaningful engagement.” —Administrator
Administrators and educators recognize the importance of
on-campus interaction. Both groups identified creating a          “We are all looking for a tactile learning and
sense of community as one of the most important trends             teaching experience.” —Educator
affecting college campuses. Administrators and educators do
not believe online social networks can create communities on      “It should be congregation space around
their own. “The students need to feel a pattern of community       a resource.” —Educator
and Facebook isn’t going to cut it,” said an administrator.


Gensler | 2011 Education Roundtables
Non-Traditional Pedagogy
Requires Non-Traditional Learning Spaces
Students want pedagogy to incorporate collaborative learning;
educators want campuses to integrate traditionally separated
academic disciplines. Universities can meet these demands
by providing spaces that support collaboration and by
recognizing the vital role campus design can play in facilitating
interaction between academic departments.

The diverse needs of students and educators require a diverse
mix of spaces. The one-size-fits-all lecture hall is becoming
obsolete because these spaces lack flexibility and inhibit one-
on-one interaction. Classrooms need the flexibility to support
various pedagogies and different types of learning.                                      Photo: East Stroudsberg University, East Stroudsburg, PA



Classrooms are only one facet of a college campus. Students         “Instead of just fitting it in where we can, let’s make
and educators are using in-between spaces such as lounges,           a concerted effort to really think about why we
courtyards, and atria to interact and learn from each other.         are putting this class here, why are we having the
Designing campuses to take advantage of the creative                 classrooms on this level?” —Administrator
learning that takes place in these in-between spaces can help
colleges and universities support diverse types of learning that    “The technology needs to support my hands-on
students and educators partake in.                                   teaching style.” —Educator




Designing to Student and Educator
Needs Improves Value and Reduces Costs
According to our focus groups, escalating costs remain a top
concern of administrators and educators, and there is no
reason to believe this will change. The testing and research
organization ACT says one in three students do not return
after freshman year, taking tuition money out of university
coffers. It is clear that students and their parents want greater
returns for their education dollars, and finding ways to provide
more value for less money is an issue with which the academic
community will continue to grapple.

The next conversation is how universities can design
campuses that reduce costs and present a college experience                                                Photo: Columbia College, Chicago, IL
that falls in line with student expectations. Reevaluating the
types of spaces that improve learning environments is critical      “Anywhere you have a network, you have a library.”
to this process.                                                     —Administrator

Campuses best serve students when they consider the new             “It costs six dollars a year to keep a book on a shelf in
and diverse ways that students access information, study, and        an average academic library.” —Educator
interact with educators and each other.
                                                                    “There are quite a few faculty members that actually
                                                                     have virtual office hours.” —Student
Research Methodology
Gensler hosted seven roundtable discussions with university           Following the roundtables, Gensler conducted a survey
administrators, educators, and students from 42 institutions in       asking respondents to identify the top trends impacting the
the United States and United Kingdom. Discussions took place          teaching/learning experience, the most effective approaches
in New York, London, Los Angeles, Houston, Chicago, Dallas,           to pedagogy, and the types of spaces that can improve the
and Washington, D.C.                                                  learning environment.

                                                                      www.gensler.com




  Top Trends Impacting The Teaching/Learning Experience

   Students               Pervasiveness                              High                          Diverse Mix of       Other
                          of Knowledge                               Expectations                  Student Needs

   Educators              Pervasiveness          Escalating              Creating Sense        Other
                          of Knowledge           Costs                   of Community

   Administrators         Pervasiveness                           Escalating                     Creating Sense     Other
                          of Knowledge                            Costs                          of Community


                      0                   20%                  40%                      60%                       80%               100%




    Most Effective Approaches to Pedagogy


   Students               Multi-                                                 Teacher as                   Hands-on           Other
                          modal                                                  Facilitator                  Lab/Studio

   Educators              Multi-                                         Group                 Webcast/     Other
                          modal                                                                Podcast

   Administrators         Multi-                                  Hands-on                       Webcast/           Other
                          modal                                   Lab/Studio                     Podcast


                      0                   20%                  40%                      60%                       80%               100%




    Space Types That Improve the Learning Environment


   Students               Mix                                                            Space with          Technology         Other
                          of Spaces                                                      Daylight Views      Rich Spaces

   Educators              Mix                                              Breakout              Flexible           Other
                          of Spaces                                        Rooms                 Spaces

   Administrators         Mix                                 Flexible                             Technology       Other
                          of Spaces                           Spaces                               Rich Spaces


                      0                   20%                  40%                      60%                       80%               100%

Gensler | 2011 Education Roundtables
Roundtable Participants

Students, educators, and administrators from the following institutions participated in Gensler’s Education
Roundtable series.


Chicago                                              Los Angeles
Columbia College                                     Biola University
The Chicago School                                   The Dawn Project
DePaul University                                    Riverside Community College
IIT Institute of Design                              Santa Monica College
                                                     University of Southern California (USC)
Dallas                                               Ventura Community College
Collin College
Mountain View College, Dallas County Community       New York
College District                                     Benjamin N. Cardozo School of Law, Yeshiva Univer-
Texas Christian University                           sity
The University of North Texas                        Columbia Law School
The University of Texas Arlington                    The Cooper Union
The University of Texas Dallas                       New York Hall of Science
                                                     New York School of Interior Design
Houston                                              New York University
Lone Star College - Kingwood                         Opportunities for a Better Tomorrow
Lone Star College - CyFair                           Parsons the New School for Design
Lone Star College - Tomball                          Yeshiva University
Texas Southern University
University of Houston                                Washington, D.C.
                                                     American University
London                                               Catholic University
London Metropolitan University                       Georgetown University
London School of Economics                           George Washington University
Menipal Institute of Technology                      University of the District of Columbia
Queen Mary University of London                      Virginia Tech
Ravensbourne College of Design and
Communication




Gensler | 2011 Education Roundtables

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Education Roundtable Survey Electronic Version

  • 1. research report No More Teachers, No More Books? Every person is an educator, every space is a classroom. Higher education is changing. Ever-evolving technologies, escalating costs, and increased student diversity are converging on college campuses and changing students’ expectations for what the college experience should look and feel like. Students are imploring universities to modify pedagogy so that classes focus on collaborative learning and one-on-one interaction. As a result, administrators and educators are rethinking the one-size-fits-all model for college classrooms and evaluating what types of spaces effectively support collaboration and help students and faculty engage in transformational learning. “Why would I go to this place unless it’s absolutely going to facilitate some sort of experience?” —Student Photo: Columbia College, Chicago, IL
  • 2. Students Regard Educators As Facilitators Students view the classroom as a space where teachers facilitate learning and see every person as an educator. They’re not interested in sitting through long lectures. Online video and readily available podcasts allow students to access information from the comfort of their dorm rooms or apartments. When they come to class, they want to step into an environment where hands-on collaborative learning takes place in small groups. Our roundtables revealed that many educators and administrators remain devoted to traditional teaching paradigms; they value collaborative learning but still see Photo: Ogilvy & Mather, New York, NY value in the lecture format. Still, according to the results of “Every single person in that room is an educator. the Gensler education survey, educators and administrators Is there one main instructor who has to score view webcasts and podcasts as one of the three most effective and be a facilitator? Yes, but I am an educator, methods for teaching and learning. just as you are an educator.”—Student All three groups believe a multi-modal pedagogy—one that “Students come to class to work collaboratively. It’s blends several teaching methods and integrates technology— that contact and that experience, and it’s not led is the most effective teaching/learning method. by me…I facilitate it.”—Educator Campuses Are Live Social Networks In recent years, pundits, academics, and others have frequently discussed the proliferation of online social networks and how these networks affect students. But what is often omitted from these conversations is that in spite of students’ penchant for updating Facebook statuses and dispensing news via Twitter, they still crave meaningful face-to-face interaction with educators and each other. Student roundtable participants and survey respondents conveyed this sentiment, saying that they prefer to learn in small groups and to teach each other rather than watch lectures online, secluded from their classmates. “I learn best Photo: University of the Pacific, Stockton, CA when I can really interact with my classmates and/or my teacher on a one-to-one basis,” said one student. “Space needs to foster engagement… meaningful engagement.” —Administrator Administrators and educators recognize the importance of on-campus interaction. Both groups identified creating a “We are all looking for a tactile learning and sense of community as one of the most important trends teaching experience.” —Educator affecting college campuses. Administrators and educators do not believe online social networks can create communities on “It should be congregation space around their own. “The students need to feel a pattern of community a resource.” —Educator and Facebook isn’t going to cut it,” said an administrator. Gensler | 2011 Education Roundtables
  • 3. Non-Traditional Pedagogy Requires Non-Traditional Learning Spaces Students want pedagogy to incorporate collaborative learning; educators want campuses to integrate traditionally separated academic disciplines. Universities can meet these demands by providing spaces that support collaboration and by recognizing the vital role campus design can play in facilitating interaction between academic departments. The diverse needs of students and educators require a diverse mix of spaces. The one-size-fits-all lecture hall is becoming obsolete because these spaces lack flexibility and inhibit one- on-one interaction. Classrooms need the flexibility to support various pedagogies and different types of learning. Photo: East Stroudsberg University, East Stroudsburg, PA Classrooms are only one facet of a college campus. Students “Instead of just fitting it in where we can, let’s make and educators are using in-between spaces such as lounges, a concerted effort to really think about why we courtyards, and atria to interact and learn from each other. are putting this class here, why are we having the Designing campuses to take advantage of the creative classrooms on this level?” —Administrator learning that takes place in these in-between spaces can help colleges and universities support diverse types of learning that “The technology needs to support my hands-on students and educators partake in. teaching style.” —Educator Designing to Student and Educator Needs Improves Value and Reduces Costs According to our focus groups, escalating costs remain a top concern of administrators and educators, and there is no reason to believe this will change. The testing and research organization ACT says one in three students do not return after freshman year, taking tuition money out of university coffers. It is clear that students and their parents want greater returns for their education dollars, and finding ways to provide more value for less money is an issue with which the academic community will continue to grapple. The next conversation is how universities can design campuses that reduce costs and present a college experience Photo: Columbia College, Chicago, IL that falls in line with student expectations. Reevaluating the types of spaces that improve learning environments is critical “Anywhere you have a network, you have a library.” to this process. —Administrator Campuses best serve students when they consider the new “It costs six dollars a year to keep a book on a shelf in and diverse ways that students access information, study, and an average academic library.” —Educator interact with educators and each other. “There are quite a few faculty members that actually have virtual office hours.” —Student
  • 4. Research Methodology Gensler hosted seven roundtable discussions with university Following the roundtables, Gensler conducted a survey administrators, educators, and students from 42 institutions in asking respondents to identify the top trends impacting the the United States and United Kingdom. Discussions took place teaching/learning experience, the most effective approaches in New York, London, Los Angeles, Houston, Chicago, Dallas, to pedagogy, and the types of spaces that can improve the and Washington, D.C. learning environment. www.gensler.com Top Trends Impacting The Teaching/Learning Experience Students Pervasiveness High Diverse Mix of Other of Knowledge Expectations Student Needs Educators Pervasiveness Escalating Creating Sense Other of Knowledge Costs of Community Administrators Pervasiveness Escalating Creating Sense Other of Knowledge Costs of Community 0 20% 40% 60% 80% 100% Most Effective Approaches to Pedagogy Students Multi- Teacher as Hands-on Other modal Facilitator Lab/Studio Educators Multi- Group Webcast/ Other modal Podcast Administrators Multi- Hands-on Webcast/ Other modal Lab/Studio Podcast 0 20% 40% 60% 80% 100% Space Types That Improve the Learning Environment Students Mix Space with Technology Other of Spaces Daylight Views Rich Spaces Educators Mix Breakout Flexible Other of Spaces Rooms Spaces Administrators Mix Flexible Technology Other of Spaces Spaces Rich Spaces 0 20% 40% 60% 80% 100% Gensler | 2011 Education Roundtables
  • 5. Roundtable Participants Students, educators, and administrators from the following institutions participated in Gensler’s Education Roundtable series. Chicago Los Angeles Columbia College Biola University The Chicago School The Dawn Project DePaul University Riverside Community College IIT Institute of Design Santa Monica College University of Southern California (USC) Dallas Ventura Community College Collin College Mountain View College, Dallas County Community New York College District Benjamin N. Cardozo School of Law, Yeshiva Univer- Texas Christian University sity The University of North Texas Columbia Law School The University of Texas Arlington The Cooper Union The University of Texas Dallas New York Hall of Science New York School of Interior Design Houston New York University Lone Star College - Kingwood Opportunities for a Better Tomorrow Lone Star College - CyFair Parsons the New School for Design Lone Star College - Tomball Yeshiva University Texas Southern University University of Houston Washington, D.C. American University London Catholic University London Metropolitan University Georgetown University London School of Economics George Washington University Menipal Institute of Technology University of the District of Columbia Queen Mary University of London Virginia Tech Ravensbourne College of Design and Communication Gensler | 2011 Education Roundtables