Presented on October 17th and 18th 2012, 2012 to the Canadian Pension & Benefits Institute. Covering why marketing has changed, what's the future of marketing, the only two reason we go online, there's no such thing as a neutral brand impression, and why you need to develop a permission asset.
The Marketing Revolution: what you need to know about an interconnected world
1. the marketing
revolution
what you need to know about an
interconnected world
Presented to the Canadian Pensions & Benefits
Institute
by Jeph Maystruck
12. by the time they are 3 years old,
american children
recognize an average of
100 brand logos.
-dr.allenkanner, child psychologist at
the wright institute in berkley, california.
19. “whether it’s shoes, jewelry,
barbecue tools, or sports equipment,
there’s nothing quite as persuasive
as observing someone we respect or
admire using a brand or product.”
-martin lindstrom
20. “the results proved beyond any doubt
whatsoever that
marketers, advertisers, and big business
have nothing at all compared
to the influence we
consumers have on
one another.” -martin lindstrom
83. 1. no such thing as a neutral brand
impression
2. only two reasons why we go on the
internet
3. the future of marketing is social
objects
84. Sources:
http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketing
Brainfluence: 100 Ways to Persuade and Convince Consumers with
Neuromarketing by Roger Dooley
Brandwashed by Marting Lindstrom
How We Decide by Johan Leher
http://www.earthlyissues.com/images/exxon_valdez_01.jpg
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
http://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-
an-hour-of-video-uploaded-every-second-4139
http://www.youtube.com/watch?v=x0EnhXn5boM
http://www.youtube.com/watch?v=cXvU_cIjkrg
http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedd
ed
From 2007-2010, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $72 Million in 2010.
54 canned beverages at Safeway. This one is different.
RSS = Rich Site Summary
In 2007, the Oil Spill Recovery Institute, a nonprofit created by Congress in response to the 1989 Exxon Valdez oil disaster,20 offered $20,000 to the first person who could figure out how to get the oil from that spill out of the bottom of the ocean where it had been sitting for eighteen years. Simply pumping it up did not work because when it got to the surface, the Alaskan air solidified the mix of oil and water, making it impossible to pump off the barges.21 But Davis knew that cement wouldn’t harden so long as you keep vibrating it. Perhaps if the oil were kept stirred up on the barge, it wouldn’t harden either, problem solved.