2. Facilitator Capital Fund
Conceptual Piece
This three dimensional piece opens
to reveal working gears and a
wrench for disassembly. Each gear
is titled with a different aspect of the
business and features corresponding
information on the back.
3. Wigwam Sock Wrap
Conceptual Piece
This Wigwam sock wrap packaging
was designed with an internal
cardboard anchor that prevents
the socks from slipping out of
the package.
4. Client: deZignwright
Cocktail Party Invitation
The Krazl Art Center was featuring
an exhibit of trompe l’oeil paintings
at the time of the annual company
cocktail party. The invitation was
composed to reflect this artistic style.
5. Client: KitchenAid
Salute to Chuck Williams
Advertisement/salute to Chuck
Williams, founder of Williams-
Sonoma speciality cooking stores.
The gold-plated Stand Mixer is
KitchenAid’s one millionth mixer.
6. Client: KitchenAid
Stand Mixer Attachment Promotion
Food Processor Cutting Board
Promotion
These promotions include an easel
of order forms, a tag that hangs from
the stand mixer’s attachment hub
or from the food processor’s handle
with elastic, and a small ad to run in
store papers.
7. Client: KitchenAid
Tools of a Barista
Designed for the European and
Australian markets, Tools of a Barista
is a collection of espresso brewing
accessories that compliment the
KitchenAid® Espresso Machine
and Burr Coffee Mill. Composed
and directed photography. Owned
project from conception through
production.
8. Client: KitchenAid
Techniques of a Barista Book
Designed to be included in the
Tools of a Barista gift package, this
book combines techniques and
instruction for proper espresso
brewing with “cup-o-facts” sharing
history, humor, and sass. Designed
book, directed photography,
contributed to copy.
9. Co ee Tea
Conceptual Product Illustration
Produced using Adobe Illustrator.
11. Mini Cooper Cup Wraps
Conceptual Piece
“Think Espresso” coffee cup wraps
advertise the Mini Cooper.
12. Fragolio
Conceptual Piece
Derived from the Italian words
meaning strawberry and oil, Fragolio
is a strawberry infused balsamic
vinegar and oil combination for
salad dressing or dipping bread.
Upscale packaging and branding was
designed for this gourmet import.
13. Client: Southeastern Youth and
Family Services (SYFS)
Integrated Marketing Campaign
Rebranding consultation included
the design of collateral material
and this plans book. Southeastern
provides services for at-risk youth.
Photographs of the children and
their artwork contributed to the
personal feel of the proposal.
14. Client: KitchenAid
Pasta Roller and Cutter Set
New packaging design for the
KitchenAid® Pasta Roller and Cutter
Set currently in stores including
Macy’s, Williams-Sonoma, and
Boston Store.
15. Client: KitchenAid
“Breakfast Kit” Trilingual Redesign
KitchenAid was in the process
of switching their packaging to a
trilingual version for the North
American market. This package
demonstrates my ability to design
within current standards and
brand image.
16. Tropicana Resort and Casino
Las Vegas “Slot Machine Resume”
Win Line “jackpot” of three personal
logos. Top featured logos from
schools and companies where I
have significant achievements. Metal
coins highlight ways I’d benefit the
company with my logo on front
and Tropicana’s logo on back. Back
of slot machine has a condensed
version of my resume.
17. Tropicana Resort and Casino
Las Vegas “Rewards Card”
Rewards card sent to Tropicana Las
Vegas as a follow up to a phone
interview and to compliment the
slot machine resume. Front of
card shows win line from the slot
machine resume. Inside features a
pop-up Winner’s Club card and pop-
up logo.
18. Eroding, Embracing or Elevating the
McNeighborhood: An Analysis of
Milwaukee’s McDonald’s Restaurants
Miniture Presentation/Display
2010 National Clarion Award
Winner of the Photography,
Graphics and Design
Communications division, Special
Design/Creation – Series of Items
category.
2009 Best Overall Presentation
and Most Accessible Presentation,
National Communication
Association Conference,