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MY PERSONAL BRANDING
EXPERIENCE
Jay Ningen
CAREER/PROFESSIONAL GOALS

Long term: find job tailored to my
skillset
Short term: Find job that you’re
good at
Long term: Eventually return south
Short term: explore options in armed
services
SKILLS NEEDED

Oral communication
Written communication
Client service
Technology
Organization
WORDPRESS CMS STRATEGY

• www.JNingenPR.wordpress.com
• Target group A: scholars, professionals, journalists, activists
• Group B: Potential employers, corporate recruiters, nonprofit leaders,
business owners employees
• Group C: Students, employees of Shore Up! Inc.
INSPIRATION

• April 2013: Boston Marathon
Bombing
• Networks can’t keep up with
Twitter
• His tweets
• Police tweets
RECENT POSTS

Syria’s Civil War: Coverage Unlike
Any Before

Typhoon Haiyan: Filipinos use
social media to ensure no victim
goes unaided

Michigan Football Coach Has a
Message for Social Media Bashers

Spike Lee Sued Over George
Zimmerman Tweet

When Hashtags Go
Wrong: #McDStories

Cops Use Social Media to
Catch Perps
WP STATS

• 123 views
• 5 comments
• Most viewed day: Wednesday,
November 25th
TOP VIEWS BY COUNTRY
TWITTER
@JNINGENPR
TARGET AUDIENCE

•
•
•
•
•
•

Potential employers
Recruiters
PR professionals
Students/teachers/professors
Industry/thought leaders
businesses
3 GOALS

1.
2.
3.

Classroom
participation/microblogging
Wordpress reach
Professional/personal
expression
PEOPLE I FOLLOW
TWEETSTATS
TWEETSTATS
BEST ENGAGEMENT

• #VAsocialmediaPR
• During class hours
FINAL STATS
Followers……………27
Following……………28
Total tweets…………144
LINKEDIN
www.linkedin.com/in/jayningen
AUDIENCE

•
•
•
•

Recruiters
Employers
Professionals
etc…
CONTENT ACHIEVEMENT:
LINKEDIN

Establish personal brand as:
Credible
Dependable
Experienced

Well-motivated

Dynamic resume
INCREASE REACH:
INTEREST GROUPS
NUMBERS AND SCORES
Flickr : JNingenPR1
http://www.flickr.com/photos/105486622@N02/
OTHER PLATFORMS
SlideShare: http://www.slideshare.net/JNingenPR

OTHER PLATFORMS
HOOTSUITE UNIVERSITY

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