As digital continues to grow, and become an even greater part of our everyday lives we feel there are some common trends emerging in 2015. The focus on customer driven technologies, and outcomes, which are shaped around people, coupled with real digital innovation will be some of the key trends to watch out for in 2015.

1. Digital Trends 2015
Mike Clark Anish Patel
mclark497@googlemail.com
@mclark497
anish1905@gmail.com
@anish1905
http://goo.gl/jZHheV http://goo.gl/zV9jMP

2. About us
Mike Clark is an innovative t-shaped business
designer and technologist, who focuses on the
customer experience architecture, enabling
organisations to design digital technologies around the
needs of people.
Anish Patel is a specialist in Digital Strategy &
Transformation, who has enabled global organisations
to exploit digital technologies in particular Mobile and
Social Collaboration Technologies.

3. Opening
As digital continues to grow, and become an even greater part of our everyday lives we
feel there are some common trends emerging in 2015.
To get a true picture of these trends we have looked right across customers, business,
and also technology.
This year we have selected 6 key trends. We hope these will inform some of the key
digital decisions companies will make at a strategic level, but also shape decisions on a
day to day level.

4. 6 Trends, that are creating
waves in businesses
❖ Customers
❖ Business
❖ Technology

5. 1) Design becomes part of business and technology
❖ 2014 was the year when design really became
relevant for business. It was no longer seen as a
nice to have, it became a crucial component of an
organizations capabilities.
❖ In 2015 this trend will continue as more companies
move into the digital and mobile ecosystems.
❖ Traditional approaches will blend design into their
existing ways of working to create seamless
human centric driven solutions. To meet this
challenge more designers will start to move into
the business community, leading to the creation of
new capabilities and the forming of truly diverse
customer driven teams.

6. 2) Digitally Enabled Business Models
❖ 2014 was the year that turned established business
models upside down.
❖ Closed business models were put in the hands of
customers, and for the first time they called the shots.
❖ 2015 shows no let up, with the launch of Apple pay,
and the growth of the digital wallet brings some of
the most disruptive changes to how we manage and
use money for everyday use.
❖ Uber has already changed the way we order our
taxis, Airbnb the way we find a room to stay and
Netflix the way we watch our favourite movies.
❖ Digitally enabled business models can disrupt almost
any business and that makes it a powerful force…

7. 3) Customer Outcomes drive technology choices
❖ 2014 saw a shift in how companies invested in
technology. For the first time technology was
chosen based on customer needs rather than
traditional business drivers.
❖ 2015 will see this trend grow as more companies
make investment choices based on the outcomes
and flexibility required to meet the ever-
changing needs and expectations of customers.
❖ Outcomes will also be the key driver for the
strategic choices, and prioritisation of the
technology that will make a real difference;
ensuring companies remain relevant in the
customers eco system.

8. 4) Managing New Ways of Working
❖ In 2014 Mobile, Social, Cloud and Data trends all
played a role in shaping how technology functions
supported growing staff expectations.
❖ Through digital initiatives, and adoption of social
media, the landscape of the organisation started to
change. This shift and adoption of new technologies
were completely appropriate steps to take.
❖ However 2015 brings new challenges, technology
teams will be pressured to start combining these
trends into packaged products or services.
❖ Through the combination of data, analytics and cloud
technologies organisations will be able to provide real
time usage and insights to front line workers.

9. 5) Artificial Intelligence has arrived
❖ In 2014 we gained early exposure to the potential of AI,
tools such as Google Now started to almost respond to our
behaviour, continually learning and almost preempting
our decisions.
❖ 2015 will see a continual growth of AI technologies,
organisations will slowly start to develop digital services,
with the understanding that customers are always
connected with smart devices.
❖ Real time intelligence will slowly start to become a key
component of the digital business model. Through these
insights organisations will target customers with the
products and services they actually need.
❖ We expect organisations to start including AI in the
strategies, with early beta programs, which will help
shape and direct the right investment.

10. 6) Security becomes a crucial component of experience
❖ 2014 was the year when the openness and holistic
experiences of digital were truly challenged.
❖ For the first time organisations had to not only provide
transparent experiences, but at the same time keep up
with the constant battle to maintain protection in the
digital eco system.
❖ In 2015 security will continue to become a key item on
most organisations agendas, and crucially without
impacting the experiences customers expect. We expect
organisations to re-assess the way they manage data, and
also significantly increase investment to beef up security
management.
❖ Hybrid environment threat management and real-time
operational management will be key to an organisation’s
security strategies in 2015.

11. Thank You
Mike Clark Anish Patel
mclark497@googlemail.com
@mclark497
anish1905@gmail.com
@anish1905
http://goo.gl/jZHheV http://goo.gl/zV9jMP