Global Executives Survey: The impact and influence of social media and online retail on the CPG industry is a new report by Canadean that globally analyzes industry opinions on the role of social media and e-commerce in retail, and their impact upon investment decisions and growth prospects within the CPG industry.

1. Global Executives Survey: The impact an

2. Summary
• Global Executives Survey: The impact and influence of social media and
online retail on the CPG industry is a new report by Canadean that
globally analyzes industry opinions on the role of social media and e-
commerce in retail, and their impact upon investment decisions and
growth prospects within the CPG industry.

3. Key Findings
• eRetail is set to become an increasingly important sales channel for
groceries and personal care products, with 93% of CPG companies
predicting growth in their country of operation. Alongside benefits,
such as increased sales and revenue, the format brings its own
challenges - traditional retail approaches will need to be significantly
modified for the format, with distribution infrastructure investment, the
development of online marketing, and packaging innovation being key
to success.
• The majority of CPG companies currently make use of social media,
with 92% having a presence on at least one online platform. Usage
strategies are, however, currently underdeveloped with many
companies lacking a coherent multi-platform plan, significant financial
investment, or sophisticated usage monitoring systems. With user
uptake of social media set to rise further over the next three years due
to increasing use of smartphone technology, it is vital that companies
develop strategies to engage a lucrative interactive consumer base.

4. Synopsis
• This report examines the executive opinion about the current and
future trends related to social media and online shopping and
their retrospective effect on the CPG industry. Furthermore, it
analyses the types of social media being used, challenges faced in
implementing social media marketing, expected growth of online
retail, and key reasons for growth in online retail over the next
three years.
• Check Full Report on :
http://www.jsbmarketresearch.com/food-beverages/r-Market-Focus-Trend

5. Reasons to buy
• The report will provide the user with information related to the
significance of social media marketing and online shopping behavior
and its impact on CPG industry.
• This report will give the user a thorough analysis about the key drivers,
pressing business concerns, and key benefits with respect to social
media and online shopping.
• The report has placed a significant emphasis on budget allocation by
companies towards social media strategy in 2014 which will provide
the user with the future opportunities that can be tapped, resulting in
revenue expansion. Ex: Survey results reveal that, 24% of executive who
operate in Asia-Pacific region indicated budgets to range between
US$500,000-US$ 1,000,000 for social media strategy.
• The report guides users in understanding purchasing pattern and
trends about online retail and outlines major packaging developments
indicated by industry players.

6. Social media and online retail on the CPG industry

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10. Contact Us
Support & General Inquiries
Mail : support@jsbmarketresearch.com 1-800-986-4312
Billing Support
Mail : billing@jsbmarketresearch.com +91 22 412 366 50
Website http://www.jsbmarketresearch.com