1. The document discusses how social media is revolutionizing marketing by shifting power from advertisers to consumers. Consumers now have more choices and access information from people they know and trust rather than from advertisers alone. 2. It recommends developing a social media strategy that involves researching networks, listening to consumers, determining where to participate, engaging consumers through sharing and conversations, and measuring engagement. 3. An example 16-week marketing plan incorporates more online and social media elements like Facebook marketing, sharing photos and programs, and online referral campaigns.