2. About
Google+
• Google+ is a search engine integrated with real time cloud based
communication for sharing all types of media
• Exponential growth reaching 20 million users
• Removed several business accounts (such as Ford and Sesame Street)
• Left other brands such as Mashable (because it transferred the brand to a
person – Pete Cashmore) to play in beta
• Will be open to the public shortly
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4. Google+
Vs.
Twi;er
Google+ is a search engine integrated with real time cloud based
communication for sharing all types of media
Getting better search engine rankings and faster
Real-time results
Friends on G+ = Better Rankings
Google’s Social Search results have content from people you know rank higher
when you’re logged into Google
G+ vs. Twitter and Real Time Data
Aggregators and scrapers still play an SEO
An individual’s social authority has impact on ranking
Traditional SEO rules are still they way to go
V
S
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5. Google+
Integrates
with
Google
Business
Suite
Gmail for Business Google Sites
Google Calendar Google Video
Google Docs Apps Marketplace
Google Cloud Connect AND many more
(http://www.google.com/apps/intl/en/
Google Groups business/more.html)
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7. Use
the
Google
+1
Bu;on
Google +1 is an entirely different
program
Interesting SEO implications
Similar to Facebook’s “Like” button
Gaining +1s can help improve your
ranking
It can show (even those who aren’t
connected or using +1) an overall
count for your page
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8. Create
a
“Face”
for
the
Brand
Personal connection to a product or service
Someone that would be a face of the brand
Get a lead on your competitors while Google gets the formal business
offering ready
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9. Complete
Your
Personal
Profile
Profile page should be complete and robust
A way people will discover you and will be able to learn more about you
User’s profile can include SEO beneficial links
Essentially will be your business brand page for now
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10. Form
Google
Circles
Think about what circles you want
Allow you to segment out how you interact
What content you distribute to them
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11. Add
Value
to
the
Conversa@on
with
Posts
Inside
Google+
Google+ posts = Facebook wall
Valuable links for SEO
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12. Use
Google+
Sparks
to
Monitor
Conversa@ons
In “Sparks” conversation you are presented with very generalized topics to
help you find relevant information
Search box
Instant feeds of information
Creates a personalized social media monitoring channel
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13. Host
Google+
Hangouts
Google+ most talked about feature
Video group chat
Webinars
Customer Service Chats
Q & A sessions
Video Meetings
ALL FOR FREE
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14. Is
Your
Brand
Ready
for
Google+
What have you been
doing to prepare?
Have you thought of a
few good people to
represent your brand?
Is it you?
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