1. The poster is in a simplistic layout
design and they do this so that
the poster doesn’t give away too
much leaving the story
ambiguous. The font used in the
film is presented in capitals in
effect to catch the eye of the
audience. The colour scheme is
black, white and red. The black
and white is to create a silhouette
effect as there is no background
behind the main image. It also
gives the whole shot a
chiaroscuro effect as it shows the
contrast between light and dark.
The letter ‘Z’ is printed in a bigger
font which has a sort of bloody
red effect as a way to symbolise
death and fear to the meaning to
the word which is ‘Zombie’.
The USP of this poster is probably the
way they used a unique shot of the
zombies shown in a pyramid position.
Another USP of this poster is the way
the title stands out on the poster
making it more appealing to the
audience as the title itself is
mysterious. The protagonist name is
also present right on top of the poster
which sends out a message to the
audience about the star of the film by
which they already know, Brad Pitt.
The genre of this film is a Dystopian,
Apocalyptic Horror film. I know this
because from looking at the main
image, we see something as a bunch
of abnormal people trying to destroy
the helicopter. The helicopter could
be a symbol of the army and the
government as supposed to them
being attacked by things like being
consumed by ants. This relates to the
genre of the film and that the
apocalypse has led to the world
coming to an end.

2. The target audience could be
aimed at anyone above the ages
15+ suitable for a apocalyptic
horror. Also the main character
(protagonist) is Brad Pitt who we
know as being a very popular
actor within the genre of action
films, therefore it appeals more to
the audience as they would be
more likely to watch it.
Furthermore the film is about an
apocalypse of the world coming to
an end, and this makes it effective
in relation to the audience as the
film is based on a modern day
war. Usually world wars involve
countries against other countries
but in this film, the scenario is
completely different as the
perpetrators of the world war ties
to the zombies.
The campaign or individual
posters could be seen inside and
outside the cinemas.
Transport links such as
underground stations, bus stops
and also big billboards around
busy areas making it more aware
to the audience. It could also be
seen through posters outside
corner shops and retail stores
which makes it easier to attract
the audience.
The stars of the film are
scattered amongst each other in
the composition to form some
sort of pyramid figure to show
the zombies destroying the
helicopter . This shot is unique
because the zombies almost
looks like ants consuming it’s
prey. Normal human beings
won’t act this way which appeals
to the audience as they would
like to know what has caused this
to happen.

3. The main character’s name is
presented at the top of the poster
‘Brad Pitt’ which is effective as we
already know that he is a very
popular actor within the genre of
action films, therefore it appeals
more to the audience as they
would be more likely to watch it.
There are no other names or stars
apart from Brad Pitt on the poster
which means that he is the most
important character in the film.
In this establishing shot we see the
protagonist starring down
amongst the world as if he’s a
Goddess figure. By the way he
leans over, his body posture tells
us that he plays part of being a
powerful character in the film. In
terms of mise en scene, Brad Pitt
is wearing casual clothing which
appeals to the audience as we see
him as being a normal human
being through which we don’t
actually know the skills that he
possess till later on in the film.
The layout design is pretty unique
by the way they used less text on
the poster as a way to not give
away too much information leaving
the story of the film, ambiguous.
The font used on the poster is
printed in capital letters to make
the title and the name of the actor
stand out. The letter ‘Z’ is
presented in the colour red and is
presented bigger in the title to
show that the ’Z’ stands for
something important which we
actually don’t know the meaning to.
I think they have used the big ‘Z’ at
the end of world war to leave the
audience to think about what the
‘Z’ actually stands for , which in this
case stands for ‘Zombies’. But the
audience doesn’t know that which
makes it more effective.

4. From looking at the main image,
it is clear that the world is getting
destroyed due to the fact that the
buildings are collapsing, vehicles
are on fire and people are dying.
In terms of iconography there are
many helicopters hovering above
the city which indicates that
everyone is in danger and is in
need of a lot of help.
The unique selling point of this
poster could be the main image
which displays an establishing/ariel
shot of the whole city. In this shot
we can clearly see that there is
something terrible happening to
the world which we don’t actually
know about. The poster is left
ambiguous towards the audience
and makes them think about what
the story could be about. When the
audience sees the poster, they
immediately look at the word ‘war’
and the main image itself which
both links in to the genre of the
film. Another unique selling point of
this poster could be the layout of it
which makes it more appealing to
the audience allowing them to
concentrate on the main image.
From looking at this poster the
target audience looks as though it
could be aimed at either men and
women. In terms of the mans
aspect it could appeal more to
them due to the fact that the
genre of the film looks like an
action which most males are
interested in. It could also appeal
to women as they are aware of
‘Brad Pitt’ being a famous actor
who they admire watching. The
target audience isn’t gender
specific meaning that anyone can
watch it. Also the film is about
the world therefore it appeals to
everyone.