This project was to clean up an existing deck for a political media campaign managing firm. We designed a simple template based on the colors from their client’s Web site. We applied consistent typography throughout to create a professional and polished appearance. Links to YouTube videos were removed and the videos embedded Client: Campaign Political Media Project: PowerPoint Presentation Role: Presentation Designer

1. SCN | San Francisco
August 20, 2013
what’s
newinthe
online world

2. TV Moving Online?
Online TV networks are springing up,
streaming is finally a reality and Apple is
surely on the verge of doing something
major. What is the future for television
and why are things changing?
video / tv fragmentation — the new reality

3. It's been reported that Google is stepping up its online cable television initiatives, a
move that could have a major impact on how marketers connect with consumers
across multiple screens.
Aereo is heading west. The streamer of over-the-air local broadcasts plans to go live
for all of Utah in mid-August. The move marks the first Aereo launch to cover a
whole).
Online video startup Genesis Media has launched a new online video ad platform.
Content Unlock will allows users to watch a video ad in exchange for getting free
access to content. It creates targeted ads for brands seeking increased views and
better audience engagement.
Topsy, the social analytics platform for real-time discovery and marketing, has
launched a new feature in Topsy Pro that allows brands to find and reach consumers
on Twitter. Brands will be able to identify people who are actively searching for
products and services by location and target them with personalized content, offers,
and relevant social ads.
2013
July 23
one day of news in the trades

4. Yes on 30 Multi-Platform Targeting
Geographic
Demographic (age, gender, ethnicity etc.)
Predictive (Like modeling)
Value/Attitudes/Beliefs
Search (basic and keyword-based)
Contextual
Behavioral (including political slant)

5. CONNECTEDTV
what is connected tv (ctv) / video?
Connected TV
Another term for Smart TV. This refers to a TV that can connect to the Internet. It’s
most commonly used to stream extra video content, but also for audio, news, and
other “interactive” content such as web-browsing, social networking and video-on-
demand. A few TVs even support Skype video calling.
Television manufacturers currently sell a wide variety of connected TVs, and users of
existing non-connected TVs can add many of the connected features to their current
TVs via connected TV-capable Blu-Ray players and Set-top boxes. Another option is
to access free and premium connected TV content over the Web on desktop
PCs, tablets, smartphones and similar devices.
Connected TVs are poised to make major headway among consumers in the next
few years. While not entirely new, these Smart TVs are becoming increasingly
popular. Approximately 25% of all TVs shipped in 2011 were “smart”, and that number
continues to grow at nearly 60% year over year.

6. types of connected tv
The viewers, between 18 to 54 years of age, use
Internet video or content on a TV screen connected
to the Internet via game consoles and Blu-ray™
players, as well as streaming devices directly
connected to the Internet such as Roku (Netflix,
Hulu etc.), Apple TV, Vizeo (Google TV), Boxee, or
Smart TVs. The number of households connecting
their TV screens to the Internet represents 30
percent of Internet-connected households
What do they use to connect: 45 percent of users
connect their TVs to the Internet via multiple
devices, and 55 percent use a standalone game
console, Blu-Ray™ player, Smart TV, or set-top box.
JULY 25 2013
Google has announced a low-cost competitor to Apple
TV — a "dongle" device called Chromecast. The dongle
is plugged into a television's HDMI port, and allows users
to stream media from smartphones, tablets and computers.
Launching immediately in the US, the device will cost $35.

7. Voters are watching
more video content
but through digital
and mobile devices
New Sources of Video Content
Increasing Time Spent Watching Video
Source: 2012 Frank N. Magid Assoc., Inc.

8. how connected tv video viewers encounter
and interact with advertising
The study found that
almost all viewers
(90%) see adds
before or during the
video content they
are watching

9. online video

10. what is the difference
between pre-roll
and in-banner?

11. display

12. what is the difference between dynamic and rich media?
DCO is a technology that delivers the right message to the right person at
the right time (when the ad is served). Different creative elements can be
mixed and matched to efficiently create many variations of an ad and can be
targeted to different audience segments to match the right ad to a relevant
user. Rich Media can be dynamic, but certainly doesn't have to be.
When we think of rich media (polites, floating, expandables, pre-expandables,
rising stars, etc.), we usually just think of additional interactive elements as
compared to standard flash. Most importantly, rich media allows for
additional K weight.

13. what is “BIG DATA”?
“Big Data is essentially a
rebranding of 'normal' data.
There is largely nothing new in
the data available itself, but with
the evolution of computer
processing and storage
subsystems it has become
possible to not only store &
interface with the entire data set,
but increasingly take advantage
of it in real-time. “
— Boris Mouzykantskii, Founder,
CEO & Chief Scientist, Iponweb
“Big data is usually characterized
by three dimensions, sometimes
known as the '3Vs': Volume of
data that exceeds traditional
processing methodologies
Variety of data types and
sources Velocity of data flowing
in and out of the systems”
— James Deaker, Vice President
of Advertising and Data
Solutions, Yahoo!
“The world has always had 'big'
data. What makes 'big data' the
catch phrase of 2012 is not
simply about the size of the
data. 'Big data' also refers to
the size of available data for
analysis, as well as the access
methods and manipulation
technologies to make sense of
the data.”
— Phil Mui, Chief Product and
Engineering Officer, Acxiom
“WE BUY AUDIENCES — NOT SITES”

14. in the online world...
a few new things

15. Believe it or not, until now, a user
couldn't click through from an ad on
CTV to a website. Now this feature is
available.
Some clients/consultants who build-out
web properties for their candidates and
causes are now adding CTV enabled
websites (a 50 inch TV gives you a much
bigger pallet) to their offering.
fiu (first impression unit) connected tv | click to browser

16. examples of fui

17. Earlier today, MTV unveiled the nominees for the 2013
Video Music Awards' Video of the Year via — What else?
— Instagram and Vine videos.
Then, each subsequent hour for a total of eight hours,
MTV will post a new Instagram and Vine video
highlighting the nominees for additional categories.
So far, the campaign has garnered more than 250,000
likes on Instagram, 16 million impressions on Twitter, 8
million impressions on Facebook and 1 million
impressions on Tumblr, he says.
mtv opts for instagram
Vine Videos to
Announce VMA
Nominees
July 17, 2013

18. instagram — (video)
What is
Instagram?
Instagram is an online photo-sharing, video-sharing and
social networking service that enables its users to take
pictures and videos, apply digital filters to them, and
share them on a variety of social networking services,
such as Facebook, Twitter, Tumblr and Flickr. A distinctive
feature is that it confines photos to a square shape, similar
to Kodak Instamatic and Polaroid images, in contrast to
the 16:9 aspect ratio now typically used by mobile device
cameras.
$0.00 — available for free in the Apple App Store and
Google Play store. They have 100 million active users.
This venture has been seen as some as Facebook's
attempt at competing with Twitter's Vine video-sharing
application.

19. instagram

20. twitter

21. twitter’s targeting capabilities

22. twitter vine
Vine is a free mobile app that lets you
capture and share short looping videos.
Like Tweets the 6 second or less video
inspires creativity. Now that you can easily
capture motion and sound Vine is currently
available on the iPhone and iPod touch.
Rolled-out new refined targeting lately

23. social sentiment

24. facebook | promoted posts
Promoted posts are an easy way
to get more people to see your
posts. Promoted posts appear
higher in News Feed, so there's a
better chance your audience will
see them. There are two ways to
promote a post: from your
personal account and from your
Facebook Page. Get your image, status update and your link into the
newsfeed of those people who are fans and friends of fans
in geographic area with demo targeting

25. creative ad units | IAB RISING STARS DISPLAY
Large billboard running the full width of the page with full close-ability
BILLBOARD

26. creative ad units | IAB RISING STARS DISPLAY
A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer
FILMSTRIP

27. creative ad units | IAB RISING STARS DISPLAY
A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer
PUSHDOWN

28. adFrame displays
Make digital ads more
useful, social and fun
Brings rich brand experiences to the
customer. Designed for engagement with
limitless feature options including sharing
surveys, map, RSS feeds, games and more.
TEST DRIVE (hover mouse over ad)
Starbucks Different size examples:
160x600 · 728x90 · 300x250 · 300x600
Twig (Fixed Bottom 900x65)

29. running display in pre-roll
demo

30. contextual pop-ups

31. When to Match with Voter Data
It is possible to match voter files to the viewers you are reaching. While this
may make sense in certain situations, such as special elections with expected
low voter turnout, it is seldom a wise media buy.
CPMs to match this data are often 10x higher than using straight behavioral
targeting (heavy or frequent voters).
You should consult with your media buyer to see whether or not the premium
is worth it. You may opt to get 10x the frequency while still reaching heavy
voters and reach other potential voters at the same time.