1. Mobile Insights
Financial Publishers Roundtable
October 2013
New York

2. Mobile - Usage

3. Source: OurMobilePlanet
Mobile - Usage

4. Source: OurMobilePlanet
Mobile - Demographics

5. Mobile - Demographics
3%
7%
12%
15%
26%
22%
15%
0%
5%
10%
15%
20%
25%
30%
> 18 18-24 25-34 35-44 45-54 44-64 65+
Demographic Distribution – [All StreetAuthority Sites]

6. Source: OurMobilePlanet
Mobile - Demographics
Mobile Usage by Age

7. Mobile - Platforms

8. 62.90%
30.14%
6.22%
0.74%
0%
10%
20%
30%
40%
50%
60%
70%
Apple iPad Apple iPhone Android Apple iPod
2013 YTD Mobile Platform Breakdown
[StreetAuthority - All Sites]
Mobile - Platforms

9. Mobile - Stats
Page CTR [All Sites 2013 YTD]
Desktop 2.5% CTR
Mobile 1.5% CTR
Tablet 3.1% CTR
Page RPM [All Sites 2013 YTD]
Desktop $45.00+
Mobile $15.00+
Tablet $35.00+
Time on Site [All Sites 2013 YTD]:
Desktop 2:35 min.
Tablet 2:16 min.
Mobile 1:44 min.

10. Traffic [Mobile Only - All Sites 2013 YTD]
7.4% of total traffic
4.5% of clicks
2.9% of total earnings
Mobile - Stats
Traffic [Mobile & Tablet - All sites 2013 YTD]
15.3% of total traffic
14.0% of clicks
11.9% of total earnings