Make It or Break it: How your social media reputation controls your future

1. Make It or Break It
How Your Social Media Reputation Is Controlling Your Future
Photo By: unsplash.com Creative Commons Attribution License http://www.pexels.com/photo/black-and-white-flight-man-person-1555/
Jackie Muru

2. Photo By: stokpic.com Creative Commons Attribution License http://www.pexels.com/photo/hands-coffee-cup-apple-5199/
The digital footprint that people create
has the potential to play a role in the
admission and hiring process.

3. Photo By: stokpic.com Creative Commons Attribution License http://www.pexels.com/photo/keyboard-magic-mouse-iphone-
As the use of social media increases,
future employers and admission officers
are using this as a tool to gain exclusive
information on an applicant.

4. Photo By: Jason Howie Creative Commons Attribution License https://www.flickr.com/photos/jasonahowie/8583949219
are used to gain a
further insight
on candidates
and students,
digging deeper
than an
application
giving a sense of
who they are.
SOCIAL MEDIA PROFILES

5. Photo By: audio-luci-store.it Creative Commons Attribution License http://www.pexels.com/photo/keyboard-magic-mouse-iphone-
30% of admission officers
use social media to discover
more about a candidate
9

6. Photo By: kaboompics.com Creative Commons Attribution License http://www.pexels.com/photo/coffee-smartphone-working-
“I think it’s just a way to see
who people are outside of the
classroom and I think it can be
a proper basis of admission.”
-Kevin Vitalis Kudah 7

7. Photo By: stokpic.com Creative Commons Attribution License http://www.pexels.com/photo/keyboard-magic-mouse-iphone-
The number of employers that utilize
social media sites such as Facebook
and LinkedIn in the hiring process
continues to grow

8. Photo By: flazingo.com Creative Commons Attribution License https://www.flickr.com/photos/124247024@N07/13903383668/
93% of hiring managers
review a potential candidate’s
social media before making a
hiring decision
4

9. Photo By: tec_estromberg Creative Commons Attribution License https://www.flickr.com/photos/92334668@N07/11123538363
“From their perspective it’s a tool to
see if employees are going to fit into a
workplace culture and..
..It’s too risky not to look.”
1
- Suzanne Bowness

10. SOCIAL MEDIA
is the new business card
Photo By: jarmoluk Creative Commons Attribution License http://pixabay.com/en/business-card-contact-business-cards-427520/

11. Photo By: Laura Pasquini Creative Commons Attribution License https://www.flickr.com/photos/souvenirsofcanada/15518999970
Your resume, cover letters and interviews
are being replaced by your
social media profiles

12. Photo by: Chris Tsevis Creative Commons Attribution License https://www.flickr.com/photos/tsevis/8596935889
This could have a
POSITIVE
or
NEGATIVE
Impact

13. Photo By: stokpic.com Creative Commons Attribution License http://www.pexels.com/photo/keyboard-magic-mouse-iphone-
are some examples of negative
behavior that hurts candidates in the
decision making process.
INAPPROPRIATE, PROVACATIVE AND NEGATIVE POSTS

14. d
In 2006, a student was denied her
teaching degree because of a photo of
her intoxicated on MySpace.
Photo By: Md saad andalib Creative Commons Attribution https://www.flickr.com/photos/saadandalib/8536426163
6

15. a
Photo By: splitshare.com Creative Commons Attribution License http://www.pexels.com/photo/apple-desk-office-technology-1185/
Of rejected
candidates is a result
of online content
70%
6

16. Photo By: unsplash.com Creative Commons Attribution License http://www.pexels.com/photo/apple-iphone-smartphone-desk-
EVERYTHING
And forgets
NOTHING”
“The internet records
6
- Jeffrey Rosen

17. Photo By: unsplash.com Creative Commons Attribution License http://www.pexels.com/photo/apple-iphone-desk-laptop-287/
As technology evolves, as does
NEW THREATS
TO OUR PRIVACY

18. Photo By: Filimonas TRiantafyllouCreative Commons Attribution License https://www.flickr.com/photos/filandfiloi/4055256177/
In Order To Be Successful
We Must Utilize Social Media To Our Advantage

19. Photo By: stokpic.com Creative Commons Attribution License http://www.pexels.com/photo/man-person-clouds-apple-5190/
has become the requirement
Keeping our social media profiles up to date

20. Photo By: Helena Eriksson Creative Commons Attribution License https://www.flickr.com/photos/helenasicily/6081986796/
A strong social media reputation
works as a
COMPETITIVE ADVANTAGE

21. Photo By: _skynet Creative Commons Attribution License https://www.flickr.com/photos/skynet_04/3591792820/
A senior on the waitlist for UCLA
used a twitter campaign to
gain the attention of the
admittance officers
He is currently enrolled at UCLA
8

22. Photo By: unsplash.com Creative Commons Attribution License http://www.pexels.com/photo/apple-camera-desk-office-915/
Social Media’s has the impact to
MAKE OR BREAK
Crucial future decisions

23. It is
ESSENTIAL
To maintain a
POSITIVE
& STRONG
social media presence
Photo By: unsplash.com Creative Commons Attribution License http://www.pexels.com/photo/black-and-white-cup-hand-mug-

24. WORK CITED
Photo By: stokpic.com Creative Commons Attribution http://www.pexels.com/photo/keyboard-magic-mouse-iphone-smartphone-
1. Bowness, Suzanne. “Five Ways To Be A Smart Social Media User In Your Job Hunt.” The Globe And Mail, 10 Jan. 2013.
Web. 11 June 2015.
2. Clark, Dorie. “It’s Not A Job Search, It’s A Permanent Campaign.” Harvard Business Review. N.P., 28 Mar. 2012. Web. 11 June
2015.
3. Cohen, Kat. "The Truth About Social Media and Admissions." The Huffington Post. TheHuffingtonPost.com, 23 May 2013. Web.
11 June 2015.
4. Davidson, Jacob. “The 7 Social Media Mistakes Most Likely To Cost You A Job.” Time. Time, 16 Oct. 2014. Web. 12 June
2015.
5. Hollon, John. “More Employers Not Hiring Due To What They Find On Social Media.” Tlnt. N.P.,26 June 2014. Web. 11 June
2015.
6. Rosen, Jeffrey. “The Web Means The End Of Forgetting.” The New York Times. 24, July 2010. Web. 11 June 2015.
7. Simon, Caroline. "Social Media Plays Increasing Role in Admissions." The Daily Pennsylvanian -. N.p., 28 Apr. 2015. Web. 11
June 2015.
8. Singer, Natasha. “In College Admissions, Social Media Can Be A Double-edged Sword. New York Times. N.P. 11 Nov. 2013.
Web. 11 June 2015.
9. Singer, Natasha. "They Loved Your G.P.A. Then They Saw Your Tweets." New York Times 10 Nov. 2013: 3(l). Academic Onefile.
Web. 11 June 2015.
10. Smith, Jacquelyn. “How Social Media Can Help (Or Hurt) You In Your Job Search.” Forbe