10 smart green steps in building a green successful company author Jackson mutebi

1. AUTHOR MUTEBI JACKSON

2. 1. Green vision
 Set up a clear green goals and objectives (smart)
 Write down your green mission statement

3. 2. Indentify (Top line )Smart Green
Products and Services.( smart
ideas)
 Selecting Top line smart green products and services
 Re- engineer your business model to green business
model – 10 smart green sustainable score board.

4. 3. Indentify A Green Niche Target
Market
 Indentify smart green customers
 Indentify their disposable income
 Market intelligence how, why , when, where, what
they shop
 Market intelligence smart green life style
 Indentify the current green trends

5. 3. Smart Green ( Swot Analysis )
 Smart green strength
 Smart green weakness
 Smart green opportunities
 Smart green threats

6. 4. Smart Green corporate Strategic
Plan
 Smart green marketing strategic plan
 Smart green financial strategic plan
 Smart green operation strategic plan

7. 5. Select and lead A Smart green
winning Team
 Smart green corporate team
 Smart green marketing team
 Smart green human resources team
 Smart green innovation team
 Smart green finance team
 Smart operation/logistic team
 Smart green sales force team
 Smart green sustainability team
 smart green technology system s and design team

8. 6.Design A Smart Green 360
customer services program
 Set up smart green systems (smart green servquel
model)
 360 reliable
 360 in responsiveness
 360 in competence
 360 courtesy
 360 accessible
 360 secure
 360 credible

9. 7. Communicate your smart green
social corporate sustainability
program
 Smart green ambassadors
 Smart green circles
 smart green innovation club
 Smart green opinion leaders
 Smart green community leaders
 Smart green celebrity

10. 8. Integrate a smart green
communication mix
• Green • Green sales
advertising, personal promotion and green
selling Publicity
Indoor promotion
Smart green sale and , product sampling
marketing team , smart green social
green webinars responsibility
program
Smart green charity
programs
Smart green Green new
apprenticeship letters, green direct
program, smart green mail
exhibition, smart
green trade fair
•Green sponsorship •Green email
,exhibition and marketing, direct
Trade fairs marketing

11. 9. Measure your Progress (Smart
green performance scoreboard )
Smart green finance Smart green customers
goals - measures Goals -- measures
Smart Green vision -- Green cash flows Smart green customers – percentage of green sales from new green customers, new sales from new segments , new green account
management , the number referrals , no of green royal customers, no of smart green cards
smart Green customers – monthly green sales growth smart Green supply chain --- online delivery sales per day, per week
smart Green market share ---- green return on investment or capital employed Smart green customer satisfaction rates --- scores levels of green customers feedback
Smart green customer data base ---- increased number of green customers and new green targets
Smart Green toxic energy ---- percentage of energy saved and money saved
Smart green
performance
scoreboard
Green internal Green – innovation and learning perspective
Goals – measure Goals – measures
Green technology – efficiency , effectiveness of green technology as benchmark to your Green technology – no of green products and services, new smart green grid (no of defects )
Smart green supply chain (zero waste ), no of new green business models
competitors
Green teams- levels of smart green circles, no of green appraisal, green apprenticeship, no of green ambassadors
Green team satisfaction – staff turnovers, green team rewards , green appraisals green Green 360 customer services program – no of complaints, levels , no of defects ( green checks )
apprenticeships Green learning – green innovation culture, no of green projects pursued in 3 month, 6month, 0ne year, no of global green
ambassadors, processing time taken in product development.
Smart green carbon target- smart green efficiency and effectiveness, zero waste in green
supply chain

12. 10 Smart Green Reward system
 Smart green apprenticeship ( smart green youth
innovators,
 Smart green reward ranks
.smart green circles (minister - president )
.smart green ambassador ( min- pres.)
. Smart green global ambassadors(min-pres)
 Smart green rewards
smart green carbon points -bronze, copper,
diamond, gold
smart green share bond schemes-

13. 10.Smart Green Author
 Mutebi Jackson
 Thanks for your cooperation.