3. Vision, Mission
Our Vision
Vision
To be the best prefered Pre Press, Press and Creative Design agency.
Mission
To invest in the state of the art technology, be a role model by growing our staff through knowledge
sharing, creativity and offer guidance, support and direction to our clients.
Core Values
Partnership
We aspire to develop long term, mutually beneficial relationships with our clients, from our internal
sense of teamwork.
Growth
We believe in and committed to professional growth of our staff, our company and our client’s
business.
Passion
We are passionate about who we are, what we do and how we do it. This comes from our people,
our work and our service.
Corporate culture
Dots and Graphics staff are encouraged to own the company’s vision and mission, and be
passionate about what they do. This way their jobs become a fulfilling part of their lives as opposed
to being mere work for pay. We focus on individual as well as clients growth.
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4. Experience
Structure
Organizational Structure
Dots and Graphics is run by a passionate and committed team who own
the responsibility for realizing the firm’s vision by believing in what we can
achieve and become and by sharing our knowledge. The organization is
structured around the three main products i.e. pre press, creative graphic design, and offset printing,
which are run by the Directors. The structure is flexible and accommodates the company’s growth
without any dramatic changes.
These are the main departments and heads:
• Corporate affairs and overall direction (Managing Director)
• Operations and Quality control (Production Manager)
• Creative and Design concepts (Creative Director)
• Client Service and Work flow Management (Client Service Manager)
• Finance and HR administration (Finance consultant / HR Consultant)
• Sales and Marketing Strategy (Sales and Marketing Manager)
Team work... Experience
Dots and Graphics team combines 25 + years of Pre Press, Graphic Design, and Print Production.
We are proud to have been serving some of the most successful companies in the Advertising,
Publishing and other corporate entities in the Kenyan Market and in East Africa. Covering a wide
range of industries, the team offers an invaluable asset to their current and future customers.
A non-executive corporate consultant whose mandate is to provide direction in Human Resource,
strategic marketing and Finance strategy further drives Dots and Graphic’s vision.
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5. Introduction
Who we are
Introduction
Dots and Graphics Ltd was established in August 2010. Its main office
is based at Lowerhill Duplex, Upper Hill on Lower Hill Road. We are an
integrated Pre press house specializing in creative graphic design, color
separation and offset printing. Our forte being Pre Press
What We Do, How We Do It
Dots and Graphics Ltd is a Pre press and graphic design studio based in Nairobi, Kenya which
serves the greater Nairobi and beyond. We specialize in Pre press services, Creative design and
development; logo design and identity development; promotional and collateral design; interactive
services for avant-garde, unique, hip, contemporary client-side marketing professionals, individuals,
entrepreneurs, artists, musicians, start-ups, NGO’s, and small mid-sized businesses to corporates and
firms actively engaged in exploring opportunities to be different.
Pre Press Service
We have a prepress department covering color separation, digital proofing, scanning, photo
retouching, color management and manipulation of digital files and a large format printing
department for everything from presentations to exhibition posters. In addition we can arrange for
services such as conventional offset, litho printing and short run digital printing. We work with end
Colour work...
user agencies and printers of all kind (design, advertising, marketing and printers) and all sizes from
individuals, small companies to multinationals.
Our experience is particularly strong in industries such as magazine and book publishing, packaging
design, point of sale material amongst others. We operate on high standards and you can choose
any of our services or just work with one of our departments to fulfill your needs.
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6. Proofing
Separation
Color Separation
Once the design is defined, it needs to be brought to life across various media. This is the process
where color is broken into sections and separated from the artwork with the use of specialized
software and machines which are operated by a team of specially trained individuals.
Digital Proofing
Color brought to life. The process involves hi-tech machines that run on sophisticated software
that prints the artwork/design on coated paper bringing out vibrant, accurate colors. This
process helps the client to identify the color and how it’s going to look on real print as well as see
the quality of images (photography) and overall layout of the artwork. The client normally makes
necessary changes at this stage before final print.
Quality Control
Quality and Productivity is what we stand for, we have a precise standard of measurement for every
job/artwork every machine and every process. Here, the finished artwork that has gone through
color-separation is thoroughly checked. This is one stage that needs a keen eyed specialist (hawk
eye). Just to name a few of the stages to meet the standard:
Density check of every film (color separation), Photography vs image quality
Typography vs font substitution, Artwork size vs distortion
Precise Colour... And more
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7. Creative
Graphic Design And Creative Service
Design
Our experience working with clients in diverse industries has equipped us with the knowledge and tools
needed in overcoming the challenges involved with applying a brand across many mediums. We
utilize that extensive experience in every aspect of the creative design process. Fusing our experience
with our extensive knowledge of the print industry enables us to use innovative techniques to develop
and create unique designs that maintain and support your brand with high - quality contemporary
graphics and professional print collateral.
We Design Around You
We design completely around you, your personality, your business personality, your unique needs,
expectations, schedule and budget. If a better approach presents itself, we will take that route. Our
process is meant to be taken as a starting point, to better show you what steps your design project
may take. We meld our design style and your passionate knowledge and input about your business
and your industry to create ideas and design pieces that express your brand’s unique qualities in
intelligible and compelling ways.
Choices
Each project we undertake is customized to produce maximum results. We strive to present a good
Design project...
variety of designs on the first round concepts. We are more than happy to produce multiple concepts
for you to choose from and we won’t stop designing until you are happy.
Options
We respect the worth of the resources you invest in us, and focus on using them efficiently. We provide
clients with an array of services that can be customized so that clients have the option to engage us
for pre press, print, creative services, packaging design or complex comprehensive brand identity.
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8. Offset
Printing
Printing Services
Dots and Graphics can take your project from concept to completion. Our
intimate knowledge and understanding of design, prepress, print production,
material and process fused with our impeccable relationships with top
printers, helps leverage our production and prepress services as a design
tool and ensures the flawless execution of your project. We have affiliated
with one of the best printers in town. With state-of-the -art printing machine and finishing equipment,
we are now able to offer our client a one-stop shop service. We offer our clients peace of mind by
taking care of your needs in print production and delivering high quality finished print material, from
posters, fliers, POS (Point of sale) material, magazines, annual reports, brochures … name it and we
will produce it.
Personal Attention
From the time that you choose to partner with Dots and Graphics, you will work directly with an
Quality print... assigned team, our Creative Director and Graphic Designer. Our services are designed to be flexible
to work within any environment to minimize any chance of miscommunication and we’ll discover the
most convenient way to work with you. We’re more than happy to work with you on-site, remotely,
one-on-one or as part of a team.
Complete Customer Satisfation
At Dots and Graphics ltd we are constantly looking for feedback as ways to improve our process.
Customers are surveyed regularly to ensure they are completely satisfied with our product and service
offering.
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9. Fast and
Collaboration
Flexible
All of our work is a collaboration with you! We believe that collaboration is
key to a powerful partnership, innovative positioning and forward-thinking
design. We highly encourage honest dialogue, open-lines of communication
as well as your feedback and we’ll thoroughly explain every step of our process with ease and fun to
ensure an exciting creative experience.
Access
Investing in your business is important. When you choose to engage Dots and Graphics you become
our partner. We are here to provide guidance, support and direction. We are always availalbe for
consultation and your customer service needs via PHONE, EMAIL and IN PERSON.
Fast Turn Around Time
In addition to our regular hours, we are available to work on your projects at night and during most PC and Mac
weekends.
Delivery Services
Always on stand by to pick or deliver a client’s job, we will be there in a flash. This department is
growing rapidly meaning more and more of our clients appreciate the speedy service they get from
Dots and Graphics. We will pick or deliver your job at your doorstep any where within Nairobi.
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10. Long term
Partner
Partnership
Why does Dots and Graphics go to such great measures to build long term,
mutually beneficial, relationships with their clients? We do not pretend to be
“all things to all people,” or the “Best at everything” our goal is to develop long
term, mutually beneficial partnerships with Companies and individuals that require our core product
and service offering.
Understanding your Business
We realize that every business is different and therefore has unique needs when It comes
to design, prepress and printing. Our client service, creative and production team work closely with all
clients to understand the dynamics of their business and develop the right solution to suit their needs.
Competitive Pricing & Flexible Payment Plans
If you’d like to learn more about our pricing and flexible payment plans, please contact us and we will
avail all the necessary information.
Cross over... Try us... We Want You To Succeed!
LET US ASSIST YOU WITH WHAT WE DO BEST — SO THAT YOU CAN FOCUS ON WHAT YOU DO BEST!
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