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Jade Foreman



Market Research
Primary Research
I have done this survey to discover the target audience of my magazine, and so what type of
magazine to do and what to put in it. I have done this so I can make sure I can create the
perfect magazine for different people and so then I can profit from making the effort to
finding out what people like.



                                 Favourite Genre



                                                                                Pop
                                                                                Dance
                                                                                Indie
                                                                                Dub Step




The people I surveyed answered more than one genre of music but the majority chose Indie
and so in my magazine it would mainly consume Indie music with a variety of different
genres as well. The least was Dub Step, showing most people like music that have words,
that you can sing to, not just music playing that you can only dance to and not sing to. After
this research I now know that I will mainly have Indie and pop music in my magazine and a
little bit about other genres that people like.


                 People who read music magazines




                                                                                      Yes
                                                                                      No
Jade Foreman


The majority of people I asked said they don’t read magazines but chose what magazine
they would read if they did, there were a couple that said they did which mainly fell into the
12-18 age group. After this research I now know that not many people read magazines and
so I have to make my magazine perfect for people so it will attract them to it and so then
hopefully buy it.




                        Preffered music magazines



                                                                                  Q
                                                                                  Kerrang
                                                                                  NME
                                                                                  Uncut
                                                                                  Other




The majority of people said they would prefer to read Q, this is probably mainly because
most people chose more than one genre of music they like and Q does a different variety of
genres of music and so is available for many different people. The least was Uncut which is
mainly for the older people and so that’s why it wasn’t chosen that much considering I
asked a younger group of people. After this research I now know I am going to base my
magazine on Q because it was the magazine most people preferred and so are most likely to
buy a magazine that’s like Q.
Jade Foreman




                   People in employment and not in
                             employment




                                                                           Employed
                                                                           Unemployed




Most of the people I asked were in employment which was a shock considering it was
mainly people from the age group 12-18 I asked, this shows that the younger generation are
growing quickly, becoming more like adults, getting jobs and affording things themselves.
After this research I now know that my magazine can be introduced to all ages because the
younger generation are now getting older faster and so are going to be reading things and
paying for things themselves.



                  Preffered Artists or Group Singers




                                                                         Artists
                                                                         Group Singers
Jade Foreman


Most people chose Artists that they would prefer to listen to mainly because they thought
they were better, they sound better, there’s more solo artists, most of them write their own
material, there more talented or just didn’t know, and one person I asked chose both
because they were just a fan of music and love everything. After my research I now know
that more people prefer solo artists and so my magazine will have mainly solo artists in it
and a few bands, but the front cover of the magazine will be a solo artist.




                                  Genders




                                                                                 Female
                                                                                 Male




Both genders I asked were 50/50 and so it was a fair survey and also showed that most girls
and boys liked the same things. After these results I now know that my magazine can be for
both genders because both genders like similar things and so will enjoy the same magazine
that has the information they enjoy.
Jade Foreman



                                     Age Groups




                                                                                   12 To 18
                                                                                   19 To 45
                                                                                   46 To 60




I

Most of the people I asked were in the 12-18 age groups, most people did pick the same but
some didn’t, some were very different and original, showing that although they fall under
the same age group there not always going to have the same answers and are individual.
After these results I am going to put lots of different information and images in my
magazine that benefits all ages.

From doing these questionnaires I have finally discovered what type of magazine I am
thinking of doing from the help of people giving me ideas on what type of music they like,
which is going to be similar to Q magazine as people prefer that magazine, it will have
mainly indie and pop music inside it but also have some little information and images on
different genres of music that people also like, it will be benefit to all ages and both genders
as they more a less prefer the same genres of music and styles. My magazine will also hold
more solo artists but then also some bands as people like both but mainly solo artists and so
my magazine front cover will have a solo artist on the front in the colours of red and white
trying to get lots of different people’s attention towards it.

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Questionnaire Results

  • 1. Jade Foreman Market Research Primary Research I have done this survey to discover the target audience of my magazine, and so what type of magazine to do and what to put in it. I have done this so I can make sure I can create the perfect magazine for different people and so then I can profit from making the effort to finding out what people like. Favourite Genre Pop Dance Indie Dub Step The people I surveyed answered more than one genre of music but the majority chose Indie and so in my magazine it would mainly consume Indie music with a variety of different genres as well. The least was Dub Step, showing most people like music that have words, that you can sing to, not just music playing that you can only dance to and not sing to. After this research I now know that I will mainly have Indie and pop music in my magazine and a little bit about other genres that people like. People who read music magazines Yes No
  • 2. Jade Foreman The majority of people I asked said they don’t read magazines but chose what magazine they would read if they did, there were a couple that said they did which mainly fell into the 12-18 age group. After this research I now know that not many people read magazines and so I have to make my magazine perfect for people so it will attract them to it and so then hopefully buy it. Preffered music magazines Q Kerrang NME Uncut Other The majority of people said they would prefer to read Q, this is probably mainly because most people chose more than one genre of music they like and Q does a different variety of genres of music and so is available for many different people. The least was Uncut which is mainly for the older people and so that’s why it wasn’t chosen that much considering I asked a younger group of people. After this research I now know I am going to base my magazine on Q because it was the magazine most people preferred and so are most likely to buy a magazine that’s like Q.
  • 3. Jade Foreman People in employment and not in employment Employed Unemployed Most of the people I asked were in employment which was a shock considering it was mainly people from the age group 12-18 I asked, this shows that the younger generation are growing quickly, becoming more like adults, getting jobs and affording things themselves. After this research I now know that my magazine can be introduced to all ages because the younger generation are now getting older faster and so are going to be reading things and paying for things themselves. Preffered Artists or Group Singers Artists Group Singers
  • 4. Jade Foreman Most people chose Artists that they would prefer to listen to mainly because they thought they were better, they sound better, there’s more solo artists, most of them write their own material, there more talented or just didn’t know, and one person I asked chose both because they were just a fan of music and love everything. After my research I now know that more people prefer solo artists and so my magazine will have mainly solo artists in it and a few bands, but the front cover of the magazine will be a solo artist. Genders Female Male Both genders I asked were 50/50 and so it was a fair survey and also showed that most girls and boys liked the same things. After these results I now know that my magazine can be for both genders because both genders like similar things and so will enjoy the same magazine that has the information they enjoy.
  • 5. Jade Foreman Age Groups 12 To 18 19 To 45 46 To 60 I Most of the people I asked were in the 12-18 age groups, most people did pick the same but some didn’t, some were very different and original, showing that although they fall under the same age group there not always going to have the same answers and are individual. After these results I am going to put lots of different information and images in my magazine that benefits all ages. From doing these questionnaires I have finally discovered what type of magazine I am thinking of doing from the help of people giving me ideas on what type of music they like, which is going to be similar to Q magazine as people prefer that magazine, it will have mainly indie and pop music inside it but also have some little information and images on different genres of music that people also like, it will be benefit to all ages and both genders as they more a less prefer the same genres of music and styles. My magazine will also hold more solo artists but then also some bands as people like both but mainly solo artists and so my magazine front cover will have a solo artist on the front in the colours of red and white trying to get lots of different people’s attention towards it.