The slide gives a brief on the measurement framework and importance of analytics for marketing

1. :-)
Measuring your marketing performance

2. digital ecosystem
• Source: http://econsultancy.com/in/blog/62344-55-of-businesses-plan-to-increase-digital-marketing-budgets-in-2013
• Source: http://blog.e-xanthos.co.uk/wp-content/uploads/2013/02/Digital_Trends_V3.gif
0 10 20 30 40 50
Content Marketing
Social Media Engagement
Content Optimisation
Viral Marketing/Brand
Marketing automation
Social media analytics
Budget Projections * %
We’re decreasing our digital marketing budgets 11%
We’re maintaining the status quo 34%
We’re increasing our digital marketing budgets without increasing our overall
marketing spend
39%
We’re increasing our digital marketing budgets and overall marketing spends 16%

3. some predictions…
Predictions Impact
Marketing will be more “performance driven” and
hence accountable towards revenue generation
Shift towards “digital” as it enables a far more
comprehensive analytical performance
management
Social media for brands will be more integrated –
both across social media networks and across
traditional channels of marketing
Capability shift for agencies to provide more
integrated services
Mobile will lead. As per IBM study, 9 out of 10
marketers either have a mobile site or mobile
application or plan to deploy one
Mobile will become strategic marketing asset for
most campaigns
Content marketing will impact SEO more Keywords, tagging etc. will lose sheen. Content
will become the new king
Big data will get bigger. 2013 will see a shift on
big data utilization from engineers to marketers
CFO’s will start liking marketing. Marketing will be
more “data + pattern’s driven”
Marketing will get more and more gamified Lot of small startups and brands will start either
building games to increase engagement on social
or participate in 3rd party versions

4. MEASURERESULTS
ENGAGECOMMUNITY
GROWAUDIENCE
hence we…

5. helping brands..
• Build respect and accountability
– Seventy-six percent (76%) of B2B marketing professionals agree or
strongly agree that their “ability to track marketing ROI gives
marketing more respect.” Source: Forrester Research
• Plan better for marketing spend
– It’s important not to measure just
what you can, but what you can
ACT on.

6. thus delivering & measuring…
Audience
Large audience, global scale
Smaller ad focused audience
Drivers
Focus on products/services
Relationship driven
Buying cycles – Multi step
Single step buying cycle
Point of purchase
Education and Awareness
Sales driven
Marketing driven
Emotional decision
Business solution
Content strategy
Videos
Online tools/games/apps
Whitepapers/Thought leadership
Web pages
Webinars/Events
Press Releases
Microsites
Reach – Measureable
Facebook
Twitter
Youtube
Linkedin
Blogs
Search Engine Optimization
Search Engine Marketing
Email Marketing
b2b b2c

7. using an extensive measurement
framework…
Past Present Future
Business metrics Impact on the
revenues, profits
- Lead generation
- Pipeline
- Sales impact
- Cycle time
- Benchmarking
against old data
- Trend analysis
- Prospect/Forec
ast analysis
Campaign metrics Campaign
contribution towards
business growth
- ROI
- Investment
besides money
- Response rate
- Campaign
comparison/tren
d
- Forecasted
contribution
Customer metrics Customer impact on
business
- Profit per
customer
- Customer wallet
size
- Marketing
impact on
customer
- Cost of
acquisition
- Cost of
retention
- Solutions
exposure per
customer
for distribution…

8. INTEGRATED MARKETING
THROUGH MANAGED
CROWDSOURCING
We are a marketing support agency delivering offline and online
experiences for our customers across the globe. Using crowd
management processes we enable customers with effective digital, social
and traditional marketing.
www.jademagnet.com
California | Singapore | Doha | Bangalore