Marketing @WHATCHADO

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WHAT IS MARKETING? - Startups Tell Their Stories at Startup Marketing Get-Together By Kambis Kohansal-Vajargah, Co-Founder WHATCHADO

Business

THE HANDBOOK OF
LIFE STORIES
WWW.WHATCHADO.COM

time15min
Kambis Kohansal-Vajargah
Marketing Head
a.k.a. BizGuy
NO EXPERT
NO EXPERIENCE
YES TO TRIAL & ERROR

2011 second a plan
1996 ﬁrst a dream
+50 PEOPLE, AWESOME!!
2012third a startup
2013our first date
WHATCHADO STORYEVERYTHING BEGAN WITH “AND WHAT DO YOU DO?”

+20
+10
+10
People
Nations
Languages
2013

STORYTELLING
DATING CONCEPT
STANDARDIZED VIDEO
FORMAT
WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES

WAS IST WHATCHADO?
DAS HANDBUCH DER LEBENSGESCHICHTEN
WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES
MODERN
INDIVIDUAL
COMMUNICATIVE

WHATCHADO IN NUMBERS+1600 PEOPLE & STORIES
+25
Industries
+100
Nations
+1000
Jobs
+300
Employers
5
Continents

AGGRESSIVE
SPEND BIG
OVERBRANDED
No budget
Be innovative

CONTENT SPREADING Company websites
Video
SEO
Viral
Push

+25%
More
Trafﬁc
CONTENT INTEGRATION
WEBSITES & SOCIAL MEDIA

Top8 Finalist 2012
Get In The Ring
Worldwide
Act for Impact
Award
Finalist 2012
Social Impact
Award 2011
Top 5 Startups AT
2011
STARTUP WEEK
Top50 2011
AWARDS
Deutscher Preis für
Onlinekommunikation
2013
HR Excellence Awards
Finalist 2012
Mingo Award
Winner 2013
Staatspreis
Multimedia & e-
Business 2013
TRIGOS 2013
„Social
Entrepreneurship“
HR Innovation
Slam Award
2013
World Summit
Award 2013
European Youth
Award 2013
Content Award
Winner 2012

THANK YOU &
GOODBYE!!
Kambis Kohansal-Vajargah
facebook.com/KambisKohansal
kambis@whatchado.com
+43.664.4692648

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Marketing @WHATCHADO

1. THE HANDBOOK OF LIFE STORIES WWW.WHATCHADO.COM

2. time15min Kambis Kohansal-Vajargah Marketing Head a.k.a. BizGuy NO EXPERT NO EXPERIENCE YES TO TRIAL & ERROR

3. 2011 second a plan 1996 ﬁrst a dream +50 PEOPLE, AWESOME!! 2012third a startup 2013our first date WHATCHADO STORYEVERYTHING BEGAN WITH “AND WHAT DO YOU DO?”

4. 2011 TOP50

5. +20 +10 +10 People Nations Languages 2013

6. WHAT?

7. STORYTELLING DATING CONCEPT STANDARDIZED VIDEO FORMAT WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES

8. WAS IST WHATCHADO? DAS HANDBUCH DER LEBENSGESCHICHTEN WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES MODERN INDIVIDUAL COMMUNICATIVE

9. 9 FIND YOUR CALLING

10. WHATCHADO IN NUMBERS+1600 PEOPLE & STORIES +25 Industries +100 Nations +1000 Jobs +300 Employers 5 Continents

11. +5000ad messages

12. AGGRESSIVE SPEND BIG OVERBRANDED No budget Be innovative

13. CONTENT

14.

15.

16. CONTENT SPREADING

17. CONTENT SPREADING Company websites Video SEO Viral Push

18. CONTENT INTEGRATION EDUCATION

19. CONTENT INTEGRATION COMPANIES

20. CONTENT INTEGRATION COMPANIES

21. +25% More Trafﬁc CONTENT INTEGRATION WEBSITES & SOCIAL MEDIA

22. +25% More Trafﬁc CONTENT INTEGRATION WEBSITES & SOCIAL MEDIA

23. +25% More Trafﬁc CONTENT INTEGRATION WEBSITES & SOCIAL MEDIA

24. CONTENT INTEGRATION JOB-ADS

25. EVENTS

26. EXHIBITIONS

27.

28. AWARDS

29. Top8 Finalist 2012 Get In The Ring Worldwide Act for Impact Award Finalist 2012 Social Impact Award 2011 Top 5 Startups AT 2011 STARTUP WEEK Top50 2011 AWARDS Deutscher Preis für Onlinekommunikation 2013 HR Excellence Awards Finalist 2012 Mingo Award Winner 2013 Staatspreis Multimedia & e- Business 2013 TRIGOS 2013 „Social Entrepreneurship“ HR Innovation Slam Award 2013 World Summit Award 2013 European Youth Award 2013 Content Award Winner 2012

30.

31. HANGOUTS

32. VIDEOCHAT LIVE FREE

33.

34.

35.

36.

37.

38.

39. MEDIA

40. MEDIA NOT PAID

41. THANK YOU & GOODBYE!! Kambis Kohansal-Vajargah facebook.com/KambisKohansal kambis@whatchado.com +43.664.4692648