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For my research I went outside of school to ask the
public to fill in questionnaires I have created for my
research. I made 30 questionnaires and got 17 of
them filled in by the general public. I carried out my
research in Birmingham City centre where I went
around asking different people questions to do with
music magazines.
The people who answered them in are mainly between
the age of 16 and 25. The people also like different
types of music such as Pop, R&B, Dubstep, Rock etc.
I have converted my results into pie charts to show
my data from my questionnaires and I have analysed
it.
My questionnaire had a total of 11 questions where 9
of them required a tick in a box and the other 2 just a
short written answer.
How old are you?
                                                   What's your gender ?

         6% 6%


                           0-15
                           16-25                              41%
                                                                          Male
                           26-35                                          Female
                                             59%

          88%




As you can see by my pie
chart for the results of the       As you can see the results for
question’ how old are you?’        this questionnaire is that I
the majority of people I asked     asked the questionnaire to 7
are between the ages of 16-25      males and 10 females. So out of
and a smaller number of            the people I asked 41% are
people aged between 0-15 and       male and 59% are female.
26-35. Out of the 17 people I
asked 88% of them was aged
between 16-25 and 6 % of
people were aged between 0-
15 and 6% for 26-35. So my
target audience is going to be
between the age of 16-25.
What is your favourite kind of music ?           Do you read music magazines?


             15%         18%
      4%                             Rock
                                                                     24%
                                     Dubstep
                                     R&B                                          yes
       19%                     18%   Pop                                          no
                                     Reggae
                                     Other                76%
                   26%




As you can see from the pie chart              As you can see most of the
I gave the option of                           people I asked don’t tend to
Rock, Dubstep, R&B, Pop, Regga                 read music magazines only
e, Other. For rock 18% of people               24% of people I asked read
chose this, 19% of people chose                music magazines the other 76%
Dubstep, 25% chose R&B, 19%                    don’t. Which is quite surprising
chose pop, 4% of people chose                  as I would of thought more
reggae and 15% of people chose                 people would be more
other. So out of the people I                  interested in reading music
asked most people chose R&B as                 magazines
there favourite kind of music.
Do you know of any music magazines?
    How much are you willing to spend on a music
                   magazine?
                  0%

                       12%
              18%
                                        £0-£0.99
                                        £1-£1.50             47%                        Yes
                                        £1.51-£1.99                                     No
                             35%                                             53%
                                        £2-£2.99
            35%
                                        Over £3




Nobody was willing to pay over                        As you can see only 53% of
£3 for a magazine as they found                       the people I asked know of a
that to be to much. The price                         certain music magazine and
people was willing to pay was                         the other 47% don’t know of
either £1.51- £1.99 or £1-£1.99.                      any particular music
Which is quite a cheap, reasoned                      magazines with is quite
price for a magazine and most of                      surprising and I would predict
the target audience would be                          most people would know of at
willing to pay that.                                  least one music magazine.
How often do you think music magazines
                                                    should be published ?
           6%
      6%

                  35%
                        Kerrang               24%
24%                                                       35%          Once a week
                        NME                                            Twice a week
                        Top Of The Pops                                Once every 2 weeks
                        Rock Sound                                     Once a Month
                                              29%
                        Enemy                           12%
            29%




For the people that answered ‘yes’        As you can see here, I have asked
for knowing of any music                  how often you think music
magazines I told them to state            magazines should be published
which magazines they know of and          and I have gave the option Once a
the most common magazine written          week, twice a week, Once every 2
down was kerrang where 35% of             weeks and once a month. 35% of
the people know of it and NME             people opted for once a week and
where 29% of the people write it          29% for once every two weeks
down. The other magazines the             which makes up the majority so
audience know of are Enemy, Top           they would like to see an issues
of the pops and rock sound.               about 2-3 times a month.
What is you occupational status ?
                                                             Out of the people I asked
                                                             46% of the people were
                                                             students. Which shows more
        23%
                                         Student
                                                             that students have an
                           47%           Part time work
                                                             interest in music magazines.
                                         Full time work      24% of people were
  12%
                                         Unemployed          unemployed, 18% part time
                                                             work and 12% in full time
             18%                                             work.



What contents would you like to see in a music               From my results quite a lot
                magazine?                                    of people would like to see
     3% 3%
           3%                         Music updates          concert and festival ticket
                   15%                Concert and festival   information and the latest
        6%                            tickets
                                                             charts. Also music updates
   9%                                 Charts
                                                             was a popular choice for a
                                      Interviews             music magazine. Other
    21%              40%
                                      Competitions           choices people opted for
                                                             were free
                                      Posters
                                                             items, posters, interviews
                                                             and competitions.
Do you like knowing about update about
music artists and their songs and albums
                    ?                             A lot of people have a general
                                                  interest in music and like to
                                                  know updates about songs
         24%                                      and albums by artists. That’s
                                   Yes
                                                  why 76% of the people I asked
                                   No
                                                  said yes to wanting to know
                    76%                           updates about songs and
                                                  albums.




                                                   I asked the question of’
                                   Acocks Green    What are do you live in?’
       18%        17%
                                   Small Heath     and I got a load of
                                   Mosely          different areas people live
 12%                      12%      Hall Green      in, as you can see on the
                                   Tysely          graph. Most people live in
  6%                      6%       Solihul         either Acocks
                                   Kings Heath
       12%                                         Green, sparkhill and Hall
                17%                Sparkhill
                                                   Green.
Most of my target audience are into Pop, R&B and Dubstep. As in my
research I wanted to find out what's peoples favourite kind of music was.
25% of peoples favourite kind of music was Pop and 19 % of people opted
for R&B and Dubstep. Surprisingly on 24% of the people I asked actually
read music magazines and the other 76% don’t read music magazines on
a genuine basis. I also found out areas people lived in who answered my
questionnaire by stating there area into the question. My research found
out that most people I got to answer my questionnaire lived in Hall Green
with 18% of the people living there. 17% of the people live in Acocks
Green and also 17% live in Sparkhill. Also the people would prefer to see a
music magazine published every weeks as 35% of the people I asked
opted for that. Also 46% of the people who answered are currently
students so it shows the magazine has a young target audience.

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Questionnaire and graphs analysis

  • 1. For my research I went outside of school to ask the public to fill in questionnaires I have created for my research. I made 30 questionnaires and got 17 of them filled in by the general public. I carried out my research in Birmingham City centre where I went around asking different people questions to do with music magazines. The people who answered them in are mainly between the age of 16 and 25. The people also like different types of music such as Pop, R&B, Dubstep, Rock etc. I have converted my results into pie charts to show my data from my questionnaires and I have analysed it. My questionnaire had a total of 11 questions where 9 of them required a tick in a box and the other 2 just a short written answer.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. How old are you? What's your gender ? 6% 6% 0-15 16-25 41% Male 26-35 Female 59% 88% As you can see by my pie chart for the results of the As you can see the results for question’ how old are you?’ this questionnaire is that I the majority of people I asked asked the questionnaire to 7 are between the ages of 16-25 males and 10 females. So out of and a smaller number of the people I asked 41% are people aged between 0-15 and male and 59% are female. 26-35. Out of the 17 people I asked 88% of them was aged between 16-25 and 6 % of people were aged between 0- 15 and 6% for 26-35. So my target audience is going to be between the age of 16-25.
  • 7. What is your favourite kind of music ? Do you read music magazines? 15% 18% 4% Rock 24% Dubstep R&B yes 19% 18% Pop no Reggae Other 76% 26% As you can see from the pie chart As you can see most of the I gave the option of people I asked don’t tend to Rock, Dubstep, R&B, Pop, Regga read music magazines only e, Other. For rock 18% of people 24% of people I asked read chose this, 19% of people chose music magazines the other 76% Dubstep, 25% chose R&B, 19% don’t. Which is quite surprising chose pop, 4% of people chose as I would of thought more reggae and 15% of people chose people would be more other. So out of the people I interested in reading music asked most people chose R&B as magazines there favourite kind of music.
  • 8. Do you know of any music magazines? How much are you willing to spend on a music magazine? 0% 12% 18% £0-£0.99 £1-£1.50 47% Yes £1.51-£1.99 No 35% 53% £2-£2.99 35% Over £3 Nobody was willing to pay over As you can see only 53% of £3 for a magazine as they found the people I asked know of a that to be to much. The price certain music magazine and people was willing to pay was the other 47% don’t know of either £1.51- £1.99 or £1-£1.99. any particular music Which is quite a cheap, reasoned magazines with is quite price for a magazine and most of surprising and I would predict the target audience would be most people would know of at willing to pay that. least one music magazine.
  • 9. How often do you think music magazines should be published ? 6% 6% 35% Kerrang 24% 24% 35% Once a week NME Twice a week Top Of The Pops Once every 2 weeks Rock Sound Once a Month 29% Enemy 12% 29% For the people that answered ‘yes’ As you can see here, I have asked for knowing of any music how often you think music magazines I told them to state magazines should be published which magazines they know of and and I have gave the option Once a the most common magazine written week, twice a week, Once every 2 down was kerrang where 35% of weeks and once a month. 35% of the people know of it and NME people opted for once a week and where 29% of the people write it 29% for once every two weeks down. The other magazines the which makes up the majority so audience know of are Enemy, Top they would like to see an issues of the pops and rock sound. about 2-3 times a month.
  • 10. What is you occupational status ? Out of the people I asked 46% of the people were students. Which shows more 23% Student that students have an 47% Part time work interest in music magazines. Full time work 24% of people were 12% Unemployed unemployed, 18% part time work and 12% in full time 18% work. What contents would you like to see in a music From my results quite a lot magazine? of people would like to see 3% 3% 3% Music updates concert and festival ticket 15% Concert and festival information and the latest 6% tickets charts. Also music updates 9% Charts was a popular choice for a Interviews music magazine. Other 21% 40% Competitions choices people opted for were free Posters items, posters, interviews and competitions.
  • 11. Do you like knowing about update about music artists and their songs and albums ? A lot of people have a general interest in music and like to know updates about songs 24% and albums by artists. That’s Yes why 76% of the people I asked No said yes to wanting to know 76% updates about songs and albums. I asked the question of’ Acocks Green What are do you live in?’ 18% 17% Small Heath and I got a load of Mosely different areas people live 12% 12% Hall Green in, as you can see on the Tysely graph. Most people live in 6% 6% Solihul either Acocks Kings Heath 12% Green, sparkhill and Hall 17% Sparkhill Green.
  • 12. Most of my target audience are into Pop, R&B and Dubstep. As in my research I wanted to find out what's peoples favourite kind of music was. 25% of peoples favourite kind of music was Pop and 19 % of people opted for R&B and Dubstep. Surprisingly on 24% of the people I asked actually read music magazines and the other 76% don’t read music magazines on a genuine basis. I also found out areas people lived in who answered my questionnaire by stating there area into the question. My research found out that most people I got to answer my questionnaire lived in Hall Green with 18% of the people living there. 17% of the people live in Acocks Green and also 17% live in Sparkhill. Also the people would prefer to see a music magazine published every weeks as 35% of the people I asked opted for that. Also 46% of the people who answered are currently students so it shows the magazine has a young target audience.