SEO After Hummingbird_Penguin and Panda: How to Create Compelling Content that Ranks Well in Search Engines

SEO After Hummingbird,
Penguin and Panda:
How to Create Compelling
Content that Ranks Well
in Search Engines

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By James Smith
www.RamboWriter.com
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Introduction
You probably remember the panic after Panda first hit, and you might remember a lot
of concern over Penguin. Then Hummingbird came along, and a lot of people started
to claim that SEO is dead. This couldn't be further from the truth, however. Search
engines are still alive and well, and more people are using Google now than ever
before. It's entirely possible to build a strong SEO campaign that can help your site
rank, but you have to understand that things are different now than they were five
years ago. In fact, there have been a lot of changes in the past year or so. Therefore,
it's essential to learn how to create compelling content that ranks well in the aftermath
of Hummingbird, Penguin and Panda.
What You Should Know
You might not understand the changes that came from these algorithm updates, but it's
critical to understand how these updates have changed the way that we have to look at
SEO. In the past, it was possible to rank a site with some clever copywriting; by
tucking keywords and key phrases into certain parts of your content and building tons
of backlinks, you could make your site dominate the search engines. This old-
fashioned SEO approach just isn't effective anymore, and it could actually do more
harm than good.
To understand how to proceed, you have to understand the changes that were made in
these updates. Google got tired of spam websites ranking high on the search results, so
they started looking at how people were making these sites appear so high. Then, they

made changes to their algorithms so that these old tactics just wouldn't work anymore.
In fact, the things that might have made your site rank at the top a few years ago can
cause your site to be de-indexed today.
Basically, Google is looking for spam -- for example, keyword-stuffed articles and
blog posts or backlinks that aren't very meaningful. Nowadays, it only wants the best
websites to rank, and this equals websites that have interesting, informative content
that doesn't feature too many keywords or too much spam. It wants websites with
strong, natural backlinks. To achieve this, you have to create compelling content that
people -- not just search engines -- actually want to read.

Why is Compelling Content So
Important Today?
If you have ever heard of Black Hat SEO, you know about those who will do just
about anything to make their websites rank. This helped a lot of people get high
rankings in the past and helped many of these people to make a ton of money, but this
isn't relevant or even possible anymore through these scam and spam tactics. This is
actually a good thing, so you shouldn't worry; now, instead of worrying about fighting
against those who are using less-than-savory techniques and instead of using SEO
methods that you aren't exactly proud of, you can focus on doing things for your site
that will help you boost both your ranking and your reputation.
People don't like and don't want to see spam in today's online world. There is too
much good, high-quality content out there for people to want to waste their time with
that type of garbage. Google is interested in satisfying searchers and wants to provide
those who are using its service with the information that they're looking for. This
means that Google is looking for high-quality content that actually provides some sort
of value.
The search engines are getting smarter and smarter, and they can detect spam and such
more than you think. This doesn't mean that they know everything, though; that's why
you should focus on a few SEO-based techniques while also writing great content.
This will help satisfy the search engines, but it has other benefits as well: It will
satisfy those who come to your site.

By doing so, you will encourage people to bookmark your site, come back on a
regular basis and trust you as an expert in your field of choice. It will also encourage
them to want to link to your site from their own blogs, which can help you boost your
rankings as well. Basically, proper SEO in today's world is actually more effective and
more reputable than ever before; you simply have to know how to write good content
that will work well for search engine rankings and readers at the same time.

How to Create Compelling Content
So, you get it: You need to be creating articles and blog posts that people will actually
want to read. But, you could be wondering how you can do it while still ranking well.
Here are a few things to keep in mind for optimal success:
- Keywords Are Still Important
Anyone who tells you that keywords aren't really important isn't really telling you the
truth. However, the way that you look at keywords needs to be different. You should
still incorporate keywords into your content if you want to rank for these said
keywords, but you shouldn't stuff your content with them. Using them sparingly is
enough for the search engines to pick them up without penalizing you for spam, and
the number of times that you use your keywords will obviously depend on how long
your articles are; basically, you're looking to achieve a certain density that shows that
"Yes, this is what the article is about" without coming across as if you are trying to
trick the search engine spiders.
Plus, it's important to use the right keywords. You want to use keywords that are being
searched for often enough to be worth the effort but that aren't being ranked by
millions of other websites. There are plenty of keyword research tools that you can
use to come up with the right keywords and key phrases.
-The Title Matters

Don't just pick a random title; put some thought into it. Make it something compelling
and that people will want to click on, but make sure that it features your keyword or
keyphrase for SEO purposes. Not only will this make a difference when people see
your site on the search results, but it can also have an impact when people link to your
article; since the keyword will be in the anchor text when they link to your content, it
will help your rankings even further.
-What's Inside Counts?
You can spend all of your time finding the perfect keywords and weaving them
carefully into your content, but all of this will be a waste if your content isn't any
good. The key is to make sure that your content really has something to offer: It needs
to be intriguing, informative and entertaining for it to really be successful in the search
engine rankings. Basically, you have to make it good enough that your peers will want
to link to it naturally, so take your time on it. Also, be absolutely certain that your
content is unique: If you place copied content on your site, your rankings are pretty
much doomed.
-META Tags
Many people debate on whether or not META tags have an impact on your search
engine rankings, but that really doesn't matter anyway. The point is to come up with a
META description that tells about your content and encourages people to click.
-Links
People who are interested in your article will probably be interested in other related
topics, plus the search engines love outbound links just as much as they love inbound
links to your site. Sprinkle in a few links every 100 to 150 words throughout your

content; some should be to other posts on your site, and others can be to authoritative
links on other domains.
-Focus on Your Landing Page
When people arrive at your site to take a peek at your article, they might be interested
in learning more about what your website has to offer. Plus, certain tactics can
increase your chances of ranking high on the search engines. Basically, you have to
make sure that your content page is well-optimized and that it features easy links --
such as on the side of the page -- so that people can navigate to other areas of your
site.
-Make It Readable
Your content should be easy-to-read and understand; otherwise, you'll lose interest
very quickly. Make sure that you speak to your audience in the way that they want to
be spoken to; believe it or not, Google is looking for sites that talk about the keywords
in a way that people want them to be talked about. Using the right language, breaking
your content up into subheadings and lists and making other efforts to make it easy-to-
read can make all the difference.

Other Things to Keep in Mind
Creating content that readers want will make all the difference in the world. Although
you will want to keep keywords and such in mind, that just isn't enough anymore.
Focusing on the above-mentioned tips can help you create articles and blog posts that
people and search engines can both get excited about, but you will want to keep other
things in mind as well.
-Backlinks
A long time ago, you could purchase hundreds or even thousands of backlinks to help
your site soar to the top. Now, if you get caught, your site will be penalized severely,
so it's best to build them on your own. You can still submit high-quality content to
sites like EzineArticles, but you should be careful when doing so; remember the same
rules for high-quality content, and don't send out slightly-changed articles by the
dozen or hundred or you could see a lot more harm than good. Instead, focus on
building up high-quality backlinks from natural, real readers who are interested in
your content and who want to link to it from their own sites.
-Spam
Whatever you do, you should avoid anything and everything that Google might see as
spam. Posting countless links on popular blog comments is a terrible idea. Spinning
articles and posting them over and over again all over the Web just don't work in the
aftermath of Panda, Penguin and Hummingbird. No matter what, you should avoid all
types of spam like the plague.

-Guest Blogging
Some people claim that guest blogging is dead, but it doesn't have to be -- it just has to
be done correctly. You have to post your guests posts on a blog that is reputable and
well-respected and that has high rankings itself. Plus, you also have to make sure that
your posts are of the utmost quality -- if you wouldn't post them on your own website,
you shouldn't post them on anyone else's, either.
-Inbound Links
Keep an eye on all of the websites that link to your site, and make sure that they are all
links that you can be proud of. Even if you weren't the one that posted them, links on
spam websites can jeopardize your rankings significantly, regardless of how high-
quality your content might be. If you find that less-than-savory websites are linking to
your page, you should work hard to have them removed as quickly as possible.
-Outbound Links
The focus shouldn't be solely on drumming up as many backlinks as possible
anymore. Although strong backlinks definitely have a pretty big impact on how well
your site ranks, adding links within your content is also important. Add links to other
pages within your site, and link to websites and articles that you like and that you
think your readers will find interesting. It will make a difference in your rankings, and
it will help your readers find the information that they're looking for at the same time.
Moving on after major Google updates like Penguin, Panda and Hummingbird can
seem intimidating. A lot of people saw their search engine rankings fall significantly

after these updates, and you could be afraid of the same thing yourself. You shouldn't
give up on SEO just because there have been recent changes, however. These changes
can be a very positive thing as long as you continue to create compelling content and
follow a few basic methods and ideas, and you can actually see your search engine
rankings soar higher than before while also building a reputation for your site that you
can be proud of.
If you don't know how to create this type of content, you shouldn't worry; you aren't
the only one. There are a lot of great SEO copywriter professionals out there who can
help. If you're looking for a way to create high-quality content that will help you rank
high on the search engines, hiring a professional could absolutely be the right move.
Then, you won't have to worry about any of the stress that goes along with writing
compelling content that will help your site succeed -- instead, you can focus on other
important things for your site while this difficult work is being taken care of for you.
****************************************

Message from the Author
Hello,
Thanks for downloading this short report. I hope you got an idea or two from it.
My name is James Smith. I am a professional writer with over 9 years
experience in copywriting, web content writing and content management.
I provide high-quality compelling content that not only readers but search engines will
love and I do it in a timely fashion.
I have worked with many successful SEO agencies, Web design companies and
online entrepreneurs and I am currently seeking new opportunities to put my
creativity and writing skills to work.
My content writing skills include:
 Web content writing
 SEO content writing
 Social media content writing
 Ghost writing
 Blog writing
 Technical writing, and
 Press release writing
I have both the experience and the professional writing skills to create content
that will effectively promote your brand, products and/or services.
If you would like me to have articles written for you, give me a call on the email
below to discuss your content writing needs.
I’d love to hear from you.
Kind regards,
James Smith

Contact@RamboWriter.com
http://RamboWriter.com

SEO After Hummingbird_Penguin and Panda: How to Create Compelling Content that Ranks Well in Search Engines

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SEO After Hummingbird_Penguin and Panda: How to Create Compelling Content that Ranks Well in Search Engines