1. Be Honest About Where You Are In Your Business
by James Godin | on November 28, 2012
There comes a time in every entrepreneur’s life when they must take a look at what they are doing
inside of their business and decide whether or not they are being completely honest with
themselves and their followers…
That moment occurred for me not too long ago.
I was in a place in my business where I had a sudden rush of success and was so overwhelmed with the
excitement of succeeding that I forgot to pay attention to what it was that brought me that success in the
first place.
I guess I got what some people refer to as shiny ball syndrome…
After applying a form a marketing to my business that achieved good results, I became obsessed with
spending all of my time, energy and resources on that one technique.
If I were being honest with myself at the time, I would have realized that not only is this bad for my
business, it’s also bad for those whom I teach.
Why is it such a bad thing?
Well, it’s not because I found success…
…it’s also not because I aggressively sought to capitalize on it…
…the problem was that I put all my eggs in one basket, while at the same time ignored the signs that were
right in front of me telling me not to do that.
So, I wasn’t being very honest or realistic in my approach to running my business.
It was when I realized this, that I knew I had to reassess…
…after taking an honest, open look at my business, and learning the 5 phases of progress necessary for
long term success, I quickly realized I had passed through all 5 stages already, but at a very low level.
Let me explain:
Phase 1 = The Grind
Phase 2 = Scaling Up Marketing
Phase 3 = Duplication
Phase 4 = System
Phase 5 = Culture

2. Here’s What I Did:
I grinded out the tasks I knew I needed to complete in order to make sales. I found a marketing method that
worked and I began to scale it up. I duplicated my results by sharing it with my team who then passed up
my first pass up sale. I had a systematic process that I would follow every single day. Then finally, I began
to create team culture.
Seems great right?
Well, kind of.
It could have been 100x greater if I had been more patient and more honest with myself.
You see, I didn’t grind for nearly long enough to generate the monthly residuals I needed to have to propell
myself and my team forward to astronomical levels.
I didn’t diversify my marketing enough to have a real shot of scaling it up to a point where it would function
like a well oiled machine.
Because there were not enough results produced, there were not enough people on my team yet for
duplication to truly take shape and explode my business.
Because of this, the system was less effective.
And you can probably see by now how all of this would affect team culture.
So what did I learn and what is my advice to you?
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