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Dettaglio
                                                                                                             DRIVING PASSION
                                                                                                                        M A G A Z I N E




                                                                                                                        News & Reviews
                                                                                                                        N      R i
                                                                                                                     DETTAGLIO  GETS IN GEAR FOR WINTER

                                                                                                                                      Features
                                                                                                                        MOROCCAN MAGIC & AMERICANA

                                                                                                                       Stig On The Case
                                                                                                                            THE STIG’S RACY CONFERENCE

                                                                                                                               Venue Focus
I Issue 1 I WINTER Brainstorm                                                                                         FINDING THE ACTION IN AMSTERDAM
__________________________________________________________________________________________________________                       Brainstorm
                                                                                                                     A HOST OF STORMING WINTERY IDEAS
                                                                                                                     A HOST OF STORMING WINTERY IDEAS

                                                                                                                                  Americana
                                                                                                              GET CLOSE TO A FORMER F1 WORLD CHAMPION

                                                                                                                          Licence to Chill
                                                                                                                  CASE STUDY OF A WINTER EVENT IN SPAIN

 Autumn 2009
Page 1


DRIVING PASSION                                  I news I Dettaglio gets in gear for winter
                                                                                                            Banking On Ice
                                                                                                            JUST HOW MUCH FUN CAN BE HAD ON ICE WITH GT3 RS PORSCHE’S?  WELL  
                                                                                                            NUMEROUS CLIENTS NOW KNOW BUT  WE REVIEW INVESTEC BANK WHO PUT IT 
                                                                                                            DOWN AS ONE OF THEIR BEST EVENTS YET. See Page 2.


                                                                                                            More Cool Ideas
                                                                                                            WE OFFER A HOST OF IDEAS ON HOW ONLY THE WINTER MONTHS OPEN UP 
                                                                                                            NUMEROUS EXCITING  DRIVING EVENT OPPORTUNITIES FROM
                                                                                                            SNOWMOBILING IN LAPLAND TO  A SUPER JEEP SAFARI IN ICELAND. See Page 3.


WELCOME                                                                                                     The Stig Gets Onboard
                                                                                                            AS HE KEEPS TELLING US (YES HE DOES SPEAK) THE ONE AND ONLY TRUE 
Welcome to the 1st edition of our ‘Driving
                                    Driving                                                                 ORIGINAL STIG IS AGAIN AVAILABLE TO JOIN US ON SELECTED  EVENTS  
                                                                                                            ORIGINAL STIG IS AGAIN AVAILABLE TO JOIN US ON SELECTED EVENTS
Passion’ magazine. Although our website                                                                     THROUGHOUT THE YEAR. See Page 4.
provides a wealth of information we feel
this is a great way of keeping you further                                                                  Fun City Amsterdam
up to date with our world and some of the                                                                   WE’LL ACCEPT IT WON’T BE WARM, BUT THIS WONDERFUL CITY HAS LOTS TO 
many new opportunities available. It’s a                                                                    OFFER – FROM ITS FORMER F1 CIRCUIT TO AN EXCELLENT INDOOR KARTING 
chance to show you some of our events ‘in in                                                                ARENA, SEE HOW WE CAN HELP DRIVE YOUR NEXT EVENT! See Page 5.
                                                                                                            ARENA SEE HOW WE CAN HELP DRIVE YOUR NEXT EVENT! See Page 5
action’, review relevant topics and
hopefully kick-start even more ideas on
how much fun can be had entertaining VIP
                                                                                                            Just Deserts
                                                                                                            WINTER REWARDS UNDER A WARM MOROCCAN SUN. JUST  A 3 HOUR FLIGHT 
groups - be it for strictly business linked                                                                 TAKES YOU TO AN  EXOTIC  WORLD, RICH IN SPECTACULAR DESERT & 
purposes or purely for pleasure.
                                                 THE DRIVING PASSION OF Dettaglio                           MOUNTAIN LANDSCAPES OFFERING ENDLESS DRIVING ACTION. See Page 6.

This edition, put together in the summer,        For companies or independent VIP groups we
concentrates on the winter months that will      specialise in providing the discerning client with         Licence to Chill
be here again all too soon. As the success       nothing but the very best quality and high impact auto     A CASE STUDY SHOWING WHAT WE ACHIEVED FOR OUR VALUED CLIENT, 
                                                 related tours and events. Including the organisation of    BONDCARE, IN JUST 4 WEEKS WHEN THEY DECIDED TO HOST A CELEBRATION 
of any event is in the detail and planning, it
                                                 any interlinked programme, be it conference, party.        RALLY IN THE BEAUTIFUL MOUNTAINS ABOVE MARBELLA. See Page 7.
is never too early to think ahead.
                                                 product launch or incentive scheme, our three main
                                                 areas of expertise are:                                    More Hot Ideas
                                                                                                            WE OFFER A HOST OF IDEAS ON HOW TO WARM UP THE WINTER MONTHS WITH 
                                                 TOURS: Luxury Driving Tours                                NUMEROUS EXCITING  DRIVING EVENT OPPORTUNITIES FROM DRIVING THE 
                                                 MOTORSPORT: VIP Hospitality & Accommodation                BAJA IN MEXICO TO AN AMAZING EXPERIENCE IN PORTUGAL. See Page 8.
                                                 EXPERIENCES: Group Participation Events

                                                 Look out for separate issues focussing in on these
                                                                                                            Mario Andretti’s ‘Americana’
                                                                                                            NOT ONLY CAN YOU TAKE THE WHEEL OF A INDY 500 RACE CAR BUT  FOR 
                                                 areas and please don’t forget to look at our website:      CORPORATE GROUPS THERE IS EVEN OPPORTUNITY TO MEET  THE 500 WINNER, 
                                                 www.dettaglio.co.uk                                        4 X INDY CAR CHAMP AND 78  F1 WORLD CHAMPION. See Page 9.

         Dettaglio                                                                                         DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
Page 2


DRIVING PASSION                                 I case review I Banking on ice                                          INVESTEC PRIVATE BANK Winter client entertainment programme


                                                In Arjeplog a scant 30 miles south of the Arctic Circle we
                                                    Arjeplog,                                         Circle,      Northern Lights The adrenalin really began to flow the following day
                                                                                                                            Lights.
                                                found the prefect destination for a spectacularly different        with heart stopping action driving a range of Audi test cars and
                                                activity packed event. On arrival guests transferred themselves    Porsche Carreras on the purpose built frozen lake ice circuit. After
                                                to the hotel via a dramatically scenic safari route on their own   lunching in a traditional wooden Teepee the day culminated in the
                                                designated Snowmobiles (the other option or addition we offer      ultimate high performance passenger rides piloted by a former
                                                here is to drive your own Husky team along the snow tracks).       Swedish Ice Rally Champions. The last evening was spent again
                                                The warmth of the character full Laponia Hotel and a relaxing
                                                                                     p                         g   enjoying the great local delicacies (and a fair amount of Vodka)
                                                                                                                      j y g      g                      (                             )
                                                three-course dinner awaited the Investec guests prior to the       before heading to the airport the next morning after a hearty
                                                option of soaking in outdoor hot tubs under the astonishing        Swedish breakfast.


INVESTEC'S ICE BREAKER
Investec are leaders in capital markets,
investment & private banking. They pride
themselves in being ‘out of the ordinary’
and very different from their peer groups.

Similar values apply when it comes to
entertaining discerning and highly valued
clients. Our winter brief had to extend to
cater for this core policy whilst providing a
great way to get to know their customers
better

The difference was found in the majestic
landscapes and       vast wilderness of
Swedish Lapland. Quietly hidden amongst
the snowy mountains and frozen lakes is
Arjeplog – one of the worlds foremost ice
testing grounds for numerous car
manufactures including Audi & Porsche
                              Porsche.




        Dettaglio                                                                                                      DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
Page 3


DRIVING PASSION                                  I winter brainstorm I More cool ideas
                                                                               Lillehammer 5G - Norway
                                                                               EVER DREAMT OF RIDING A GENUINE OLYMPIC STYLE BOBSLED?  DARE TO 
                                                                               EXPERIENCE 5G AT 130KPH? WELL HERE’S YOUR GROUP’S CHANCE OF ALL 
                                                                               PROUDLY BECOMING OFFICIAL MEMBERS OF THE CELEBRATED 5G  CLUB ! 



                                                                               Super Jeep - Iceland
                                                                               MARVEL AT THE STUNNING VISTAS OF ICELAND AS YOU DRIVE THE AWESOME 
                                                                               SUPER JEEPS OVER GLACIERS, CREVASSES AND ICE MOUNTAINS IN THE 
                                                                               COMPANY OF EXPERT GUIDES.



                                                                               Snowmobile Discovery - Lapland
                                                                               RELAX IN COSY LOG CABINS WITH ROARING FIRES AND HOT SAUNAS AFTER THE 
                                                                               ADRENALIN FILLED RUSH OF SPEEDING  OVER FROZEN LAKES,  THROUGH 
                                                                               WINTER FORESTS AND SNOW DESERTS  ON 80KPH  SUPER SNOWMOBILES. 



                                                                               Tri Safari Challenge - Lapland
                                                                               DRIVE SNOWMOBILES, HUSKY SLEDGE AND REINDEER SLEIGHS ON THREE 
                                                                               CHALLENGING SAFARIS  THROUGH THE SPECTACULAR WINTER WORLD OF 
                                                                               FINNISH LAPLAND.  WINTER TEAM BUILDING WITH A DIFFERENCE.



                                                                               Christmas Kart Conference - UK
                                                                               THE POPULARITY OF KARTING NEVER CEASES AS GREAT VALUE DRIVING 
                                                                               ENTERTAINMENT. ASK US THE TRICKS OF MAKING  THESE EVENTS  INTO A COST 
WRAP UP WARM AND TAKE THE REINS                                                EFFECTIVE CHRISTMAS PARTY OR  BUSINESS MEETING VENUE. 
Although some events here can be enjoyed all
year round there are others that can only be held
during the winter months. Only as the snow falls                               Land Attack - UK
the true beauty of many parts of northern Europe                               RISE TO THE CHALLENGE IN THE ART OF 4X4 . MIND OVER MATTER CONFIDENCE 
                                                                               BUILDING IS ALL PART OF THE EXHILARATION OF OFF ROAD DRIVING AND THE 
truly comes into play. Yes, these spectacular
                                                                               BEST THING – THE WORSE THE WEATHER, THE MORE CHALLENGING IT IS!
destinations are refreshingly brisk but not cold
like our UK cold! And then you have the rewards
of action packed, adventure filled days staged
aside dramatic scenery. All you have to do is wrap
                                                                               F1 Indoor Challenge - UK
                                                                               HOW FAST CAN  YOUR TEAM CHANGE A SET OF F1 TYRES OR LAP MONZA ON 
up warm and take the wheel or indeed the reins…                                THE SIMULATOR?  USE OUR RECOMMENDED VENUES AS PART OF A  BUSINESS 
                                                                               THE SIMULATOR? USE OUR RECOMMENDED VENUES AS PART OF A BUSINESS
All you need to do is call us and we we’ll take care                           FUNCTION OR  WE’LL BRING THE CHALLENGES TO   YOUR CHRISTMAS PARTY.
of the rest!

        Dettaglio                                                             DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk
                                                                               DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
Page 4


DRIVING PASSION                                 I case review I Stig’s racy conference
                                                               ELECTROMOTIVE European Rail Executive Forum




ELECTROMOTIVE TRAINS, PLANES
& AUTOMOBILES
& AUTOMOBILES
Electromotive Diesels Inc (EMD) is the 2nd
largest locomotive manufacturer in the
world. Our brief was to start by arranging
two major meetings on consecutive days.
One for the
O f th executive management t
                  ti              t team th
                                          the
other for EMD’s most important clients flying
in from all corners of the globe. The event
had to based in Europe, inviting and sexy
with an action packed dynamic to it. – and
held in early November!                                                                             AND NOT SO SILENT FRIENDS…
                                                                                                    Having made all the            accommodation,
                                                                                                                                   accommodation conference and
Amsterdam provided the perfect fit. A fun                                                           banqueting arrangements we set about creating ‘The Battle of
city with easy access. A superb choice of                                                           the Dunes’ Challenge - a spectacular programme taking in a
hotels and Zandvoort circuit (former home                                                           multitude of driving disciplines. To add to the party we brought in
to the Dutch Grand Prix) just 30 minutes                                                            the services of our good friend ‘THE STIG’ to set the pace at
down the road. All the main elements were                                                           the track and further embellish the after dinner speeches with
there!                                                                                              his perfect blend of charismatic charm and cheeky humour
                                                                                                                                                           humour.




        Dettaglio                                                                                 DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
Page 5


DRIVING PASSION                                 I venue focus I Fun City Amsterdam
                                                                                am
                                                                      DETTAGLIO  S GREEN LIGHT DISTRICT!
                                                                      DETTAGLIO ‘S GREEN LIGHT DISTRICT!
                                                                      Great for short trips, just give us the go ahead and we’ll place you on the start line in
                                                                      more ways than one. From starting off with a dynamic programme and the best
                                                                      accommodation for your size group to putting you on the grid behind the wheel of a
                                                                      Lamborghini, Porsche or Formula Renault single seater race car. For those with
                                                                      limited time to play with why not look at our Pro-Kart speed events here – ‘arrive
                                                                      and drive’ with just a one night stay-over: Afternoon race evening to party - head
                                                                            drive                                             race,
FUN CITY CLOSE TO HOME                                                straight back home the day afterwards.

OK, so ‘climate-wise’ it’s not going to be
the warmest place to visit during the winter
months but the locals are always warm and
friendly and the wonders of this vibrant and
colourful city are here for everyone to enjoy
all year round.

Just a short flight away and with an
abundance of good restaurants, bars and
cafes, some superb hotels and great night
life
lif we k
       know f from experience th t most VIP
                          i    that     t
                                                                                          Zandvoort Race Circuit driving
delegates love the place let alone those                                                  LARGE OR  SMALL GROUPS (MIN 6‐8) WELCOME TO DRIVE SUPERB 
groups strictly here to play and party!                                                   MACHINERY  ‐ PORSCHE’S, LAMBORGHINI’S AND ‘FORMULA CAR’  
                                                                                          SINGLE SEATERS, ON THIS FORMER  GRAND PRIX CIRCUIT.
In a city filled with more bicycles than cars
we provide superb ‘behind the wheel’                                                      Karting Grand Prix
action to top or tail any event , from last                                               INDOORS, NICE AND WARM, ABSOLUTELY SUPERB FUN  ‐ JUST 15 
quarter staff rewards to winter conferences.                                              MINUTES OUTSIDE THE CITY CENTRE. GRAND PRIX OR GREAT TEAM 
From superb Christmas entertainment to                                                    BUILDING ‘SUPER ENDURO’  EVENT.
fun filled stag party outings.

                                                                                          Choice Of The Best Hotels
                                                                                          WE KNOW THEM ALL  AND ARE HAPPY TO ARRANGE ANYTHING FROM 
                                                                                          WE KNOW THEM ALL – AND ARE HAPPY TO ARRANGE ANYTHING FROM
                                                                                          A MAJOR CONFERENCE  OR CHRISTMAS PARTY TO A SIMPLE VIP 
                                                                                          WEEKEND AWAY FOR A GROUP OF FRIENDS.


                                                                                          Meetings, Incentives, Rewards, Parties
                                                                                          EXPERIENCE COUNTS. MISTAKES CAN SO EASILY BE MADE. THE 
                                                                                          PROVISION OF CREATIVE SOLUTIONS  BACKED UP BY METHODICAL 
                                                                                          PLANNING REWARD. ATTENTION TO DETAIL IS EVERYTHING. 


        Dettaglio                                                                        DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
Page 6


DRIVING PASSION                                     I venue focus I Moroccan magic



DESERT KART PARADISE
A typical programme starts in Ouarzazate,
just south of the Atlas. Your robust desert
karts make their way through the amazing
landscapes of the Daa Valley, driving
between great gorges, wading through
deep streams and trailing along dried up
riverbeds. Your target: Jnan Lilou on the
edge of the Sahara.

The next day you become at one with
vastness of it all as we journey into the
desert to the foot of the great Chigaga
Dunes. Here you can realise the tranquil
beauty of staying in a wonderfully candle lit
Berber encampment for the night under a
silent canopy of stars.

Day three heads north through equally                                                           DRIVING BUG
astonishing       landscapes    back     to                                                     Our programmes are all bespoke. A two night, three
Ouarzazate via Ait Isfoul. An incredible                                                        day safari is the norm but with less time to spare
driving adventure where you’ll find it very                                                     the Desert Karts are so much fun that in just one
difficult to say goodbye to both kart and                                                       day you’ll be hooked!
country!

                                                .



        Dettaglio                                                               DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
Page 7


DRIVING PASSION                                  I case review I Licence to chill          Guests were handed the keys to the supercar fleet on their
                                                                                           early afternoon arrival at Malaga airport. Whilst their
                                                                                           luggage was delivered to the superb 5 star Puento Romano
                                                                                           hotel, they took to the hills to experience both the
                                                                                                ,    y                            p
                                                                                           spectacular scenery and the performance of these amazing
                                                                                           cars before returning for a succulent buffet dinner
                                                                                           overlooking the beach. Day 2 was all about getting to grips
                                                                                           with magnificent machinery on a stunning, meticulously
                                                                                           planned, route high in the Sierra Nevada. A grand gala
                                                                                           banquet     brought the event to a close with superb
                                                                                           entertainment by TV comedian John Lenahan followed by
BONDCARE PERFORMANCE                                                                       numerous well delivered “thank you” speeches .

The Bondcare Group Care is one of the
UK's largest privately held care-home
operators.     In celebration of a major
business transaction finalised in November
Dettaglio were given a month to create and
arrange a big THANK YOU that reflected
the superb performance of all the many
professionals involved, both internal and
external, that made it happen.

As the client is a keen performance car
enthusiast inviting his guests to join him for
2 days chilling out, touring the glorious
Sierra Nevada mountain range, just above
Marbella, in a fleet of supercars was no
hardship to him!

The hardship in sourcing a fleet of Ferrari,
Maserati, Lamborghini, Porsche and
Mustang cars as well as Mercedes, BMW
and even a Mini Cooper for the younger
guests (in just 4 weeks), was all ours!                                                    THE BONDCARE GROUP December thank you celebration




         Dettaglio                                                                  DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk
                                                                                     DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
Page 8


DRIVING PASSION                                  I winter brainstorm I More Hot Ideas
                                                                               Blazing Baja - Mexico
                                                                               GO MAD IN MEXICO. FROM CABON SAN LUCAS TAKE A DRIVE ON THE WILD SIDE  
                                                                               IN 2.5 LITRE BAJA 1000 CHALLENGE CARS.  SLIDE, JUMP AND TRAIL THROUGH 
                                                                               MOUNTAIN PASSES, CANYONS AND BEACHES  ‐ SIMPLY COOL IN 70 DEGREES.



                                                                               Persian Powertrack - Dubai
                                                                               HEAD TO THE  PERSIAN GULF, 80 DEGREE HEAT THROUGHOUT THE WINTER 
                                                                               MONTHS  AND CLIMB ABOARD 180BHP FORMULA RACE CARS AND 270BHP AUDI 
                                                                               TTS MUSCLE CARS AT THE STATE OF THE ART DUBAI AUTODROME.  



                                                                               Team VIP 24 Hours – Dubai
                                                                               JOIN  ONE OF BRITAIN’S TOP TEAMS COMPETING IN THE CELEBRATED 24  HRS OF 
                                                                               DUBAI. CARRY YOUR COMPANY’S SIGNAGE ON THE CAR  AND ENJOY SUPERB 
                                                                               EMIRATE VIP HOSPITALITY AT THE AWESOME DUBAI AUTODROME CIRCUIT.



                                                                               Race Ricard
                                                                               Ricard Race Challenge – South of France
                                                                                                       France
                                                                               DRIVE  PAUL RICARD,, THE STATE OF THE ART CIRCUIT OWNED BY F1 SUPREMO 
                                                                               BERNIE ECCLESTONE. IN PORSCHE’S  AND AUDI TT’S.  PROGRAMME INCLUDES  
                                                                               BERNIE ECCLESTONE. IN PORSCHES  AND AUDI TT’S.  PROGRAMME INCLUDES  
                                                                               PIT STOP CHALLENGE, F1 SIMULATOR RACING , AUDI R8 HOT LAPS.
                                                                               PIT STOP CHALLENGE, F1 SIMULATOR RACING , AUDI R8 V8 HOT LAPS 



                                                                               Kart & Conference - Barcelona
                                                                               AS A DESTINATION NOT TOO FAR FROM HOME BARCELONA NEVER 
                                                                               DISAPPOINTS.  NOT ONLY CAN WE PROVIDE  GREAT  ACCOMMODATION BUT A 
                                                                               SUPERB,  CONTEMPORARY , RACE AND CONFERENCE VENUE.


WHERE THE WINTER HEATS UP
From the 70 – 80 degree heat of countries as far apart as                      Autodromo Algarve - Portugal
                                                                               ANOTHER BRAND NEW, ULTRA MODERN, CIRCUIT IN WARMER  CLIMES.
                                                                                                   ,                ,
Morocco,
Morocco Mexico and Dubai to those a little cooler and
                                                                               SUPERB  VENUE FOR WINTER  ENTERTAINING AND MEETINGS. LAPPING IN 
closer to home such as the South of France, Spain and                          FERRARI’S & PORSCHE’S  PROVIDES  THE POWER TO ANY  BUSINESS FUNCTION.
Portugal there is a wealth of outstanding driving activities
to be had during the UK’s winter months. Indeed , those
further away are too hot to contemplate in the summer
months. From corporate rewards or international meeting
                                                                               The Drive F1 Experience - France
                                                                               FEW EVER GET THE CHANCE TO  SIT BEHIND THE WHEEL OF THE ULTIMATE 
venues to independent groups enjoying a special                                RACING MACHINE  WITH  700 BHP UNDER  THE RIGHT FOOT. LET’S SHOW YOU 
                                                                               RACING MACHINE WITH 700 BHP UNDER THE RIGHT FOOT LET’S SHOW YOU
celebration or taking a step into the unknown just for the                     THE RIGHT PROGRAMME  FOR A TRULY AWE INSPIRING  EXPERIENCE.
fun of it – we have a winter warming experience to suit all.

        Dettaglio                                                             DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk
                                                                               DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
Page 9


DRIVING PASSION                                   I Americana I Days of Thunder
                                                                                        DETTAGLIO HORSEPOWER
                                                                                        Incredibly exhilarating experiences such as these can be found
                                                                                        around the world. The powerful difference we bring is all in the
                                                                                        detail; the travel and transfer arrangements, the accommodation,
                                                                                        the before and after event functions and/or celebratory party’s.
                                                                                        Above all we know the racing world, the people and the dynamics
                                                                                        of what make a really good event ‘great’….




NASCAR IN VEGAS
The ultimate reward for some is a couple of
nights stay in Las Vegas. The Grand
Canyon is pretty cool too but we can top
this by taking you just down the road to
drive NASCAR!

Your hands are on the wheel your foot is
                        wheel,
on the gas, and you're in the driver's seat
lapping around the 30° banked turns in a
NASCAR style race car that roars with
600 horsepower under the bonnet. You
think that was scary enough but the day
culminates with a three lap 165 mph ‘ride
                           p        p
along’ with your race pro-instructor.
For this trip you’ll need a passport and
plenty of pairs of spare underwear!
                                              INDY WITH ANDRETTI
                                              NASCAR is big in the States, VERY                                                 Talladega Nights?
                                              BIG,
                                              BIG but the most globally known of
                                                                                                                                ALTERNATIVELY  WHY NOT JOIN US 
                                              all U.S, races is the INDY 500. If you                                            AT  THE SUPER SPEEDWAYS OF 
                                              .
                                              prefer open single seaters, then little                                           TALLADEGA/ ALABAMA , 
                                              can compare to taking to a 200mph                                                 DAYTONA  /FLORIDA, 
                                              oval in a race prepared Indy car. Past                                            HOMESTEAD/ MIAMI OR THE 
                                              Indy 500 winner, F1 World Champion                                                LEGENDARY ‘BRICKYARD’  AT 
                                              and American icon Mario Andretti is                                               INDIANAPOLIS / INDIANA –
                                                                                                                                              /
                                              a hard guy to find but we can get him                                              THE CHOICE IS YOURS…..
                                              out to meet you. Nice guy!

        Dettaglio                                                                       DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
Page 10


DRIVING PASSION              I winter brainstorm I Driving the message home
                                                                              Corporate Meeting Venues
                                                                              STATE OF THE ART MEETINGS & CONFERENCE VENUES BOTH IN THE UK, 
                                                                              EUROPE AND AROUND THE WORLD – FROM GRAND PRIX CIRCUITS TO 
                                                                              F1  TEAM  BASE FACILITIES.


                                                                              Christmas Dinners & Parties
                                                                              HIGH TECH OR GRAND PRIX STYLE THEMED EVENTS HELD AT A CHOICE 
                                                                              OF CONTEMPORARY VENUES. SHOW CARS, INTERACTIVE ACTIVITIES &
                                                                              CELEBRITY GUEST SPEAKERS.


                                                                              Team Activities
                                                                               ea   ct v t es
                                                                              INCENTIVE AND TEAM BUILDING ACTIVITIES – FROM  FORMULA 1 
                                                                              WHEEL CHANGING PIT STOP CHALLENGES  TO GRAND PRIX RACING   
                                                                              SIMULATOR EVENTS.



                                                                              Display Show Cars
                                                                              FORMULA 1, LE MANS SPORTS  PROTOTYPES OR SUPERCAR SHOW CARS 
                                                                              FOR CONFERENCES, PRESS OR PRODUCT LAUNCHES & CORPORATE 
                                                                              PARTIES.



           DRIVING HOME THE MESSAGE
           Whether you’re keen to portray a progressive cutting
                     you re                  progressive,
           edge image or purely want provide young and dynamic
           appeal,      - the driven, high tech world of high
           performance can engagingly embrace, reflect and
           expand on your own corporate message and
           aspirations. From seminars & conventions to client
           entertaining; from team building to incentive rewards
           let us help rev up the day.

           REVVING UP THE FUN
           Winter brings with it a range of seasonal events;
           Rewards, Awards, End of year dinners, Christmas
           parties and New Year celebrations From simply fun in
                                   celebrations.
           the foyer to a fully themed function let’s bring in more
           BHP to supercharge your evening.

   Dettaglio                                                          DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
Page 11


DRIVING PASSION                               I speeding ahead I Other issues
                                                                            Superb Susten – Director’s View
                                                                            DIRECTOR 1 , NICK SMITH, HAS A DRIVING PASSION. NICK HAS SPENT THE LAST 
                                                                            10 YEARS METHODICALLY BUILDING UP  AN UNPRECEDENTED KNOWLEDGE OF 
                                                                            OVER 50,000 MILES OF EUROPE ‘S BEST ROADS. HIS BEST? THE SUSTEN PASS.   



                                                                            The Great Goodwood Road Tours
COMING UP:                                                                  FROM THE MILLE MIGLIA TO THE TARGA FLORIO. FROM THE GREAT MOUNTAINS 
                                                                            OF THE PYRENEES & ALPS TO  THE GLITZ OF MONACO  WE FOCUS ON OUR 
BEHIND THE WHEEL                                                            RECENT GOODWOOD  TRIPS AND  PROVIDE  OTHER SUPERB OPPORTUNITIES.
Now UK leaders in the provision of luxury
driving tours we take a look at how they
      g
have become an intoxicating lifestyle
                                          y
                                                                            BT & Blackberry Drive On The Wild Side
                                                                            AS WELL AS  THE ULTIMATE  MULTI‐DAY DRIVING TOUR EXPERIENCE S WE ALSO 
experience . We review highlights and offer
                                                                            REVIEW SUPERB ONE DAY EVENTS  AS ENJOYED BY  BT & BLACKBERRY  RECENTLY  
insight into the many quite exceptional                                     THAT RAN IN CONJUNCTION WITH  MAXIMUM IMPACT MINI‐SALES FORUMS. 
opportunities out there on Europe’s most
spectacular roads. We also take a look at
other adrenalin fuelled ‘behind the wheel ‘                                 Vodafone s
                                                                            Vodafone’s Le Mans 24 Hour Challenge
encounters to be experienced.                                               WATCHING THE LEGENDARY LE MANS IS ONE THING, TAKING TO THE CIRCUIT  
                                                                            BEHIND THE WHEEL IS ANOTHER. FIND OUT HOW WE  GAVE  VODAFONE  VIP 
FOCUS ON LE MANS                                                            GUESTS A DRIVING EXPERIENCE OF A LIFETIME  ON THIS HALLOWED GROUND.  
The Worlds greatest sporstcar race and
our largest single VIP race event. In 2009
we had over 30 staff looking after a                                        Magnificent Mulsanne – Director’s View
multitude of VIP programmes for teams,                                      DIRECTOR 2, ROBIN DONOVAN, HAS A DRIVING PASSION. ROBIN COMPETED IN 
sponsors and independent guests. We                                         NO LESS THEN 14 LE MANS 24 HOURS RACES.  IN CELEBRATING  24 YEARS 
                                                                            LOOKING AFTER SPONSORS & VIP GUESTS HERE, HE  SHARES 220 MPH INSIGHT.  
review what has been an exceptional year
and show you just how we are able to take
you backstage, with the stars, for an
unprecedented      behind    the    scenes
                                                                            Mansell Cheers On TV’s Patrick Dempsey
                                                                            OUR CLIENT TEAM  SEATTLE’S  TOP ROOKIE LM  DRIVER AND HOLLYWOOD TV 
experience.
      i
                                                                            STAR  CLASPS FRIENDLY  FISTS WITH  THE 1992  F1 WORLD CHAMP OUT ON THE 
                                                                            GRID. SEE OUR REVIEW AND HOW THEY RAISED $300,000 FOR CHARITY.



                                                                            Aston Martin’s 50th Celebration
                                                                            SEE HOW OUR  CLIENT ASTON MARTIN  RACING, CELEBRATING THE 
                                                                            ANNIVERSARY OF THEIR HISTORIC 1959 WIN  NARROWLY MISSED A PODIUM  
                                                                            ANNIVERSARY OF THEIR HISTORIC 1959 WIN NARROWLY MISSED A PODIUM
                                                                            BY COMING A N OUTSTANDING   4TH OVERALL AT LE MANS  THIS YEAR. 



        Dettaglio                                                          DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
“life is not measured by the number of breaths we breathe - but by the moments that take our breath away” GEORGE CARLIN




               www.dettaglio.co.uk      I exceptional driving experiences I +44 (0) 1622 843805

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Dettaglio Driving Passion Magazine - Winter Brainstorm Edition

  • 1. Dettaglio DRIVING PASSION M A G A Z I N E News & Reviews N R i DETTAGLIO  GETS IN GEAR FOR WINTER Features MOROCCAN MAGIC & AMERICANA Stig On The Case THE STIG’S RACY CONFERENCE Venue Focus I Issue 1 I WINTER Brainstorm FINDING THE ACTION IN AMSTERDAM __________________________________________________________________________________________________________ Brainstorm A HOST OF STORMING WINTERY IDEAS A HOST OF STORMING WINTERY IDEAS Americana GET CLOSE TO A FORMER F1 WORLD CHAMPION Licence to Chill CASE STUDY OF A WINTER EVENT IN SPAIN Autumn 2009
  • 2. Page 1 DRIVING PASSION I news I Dettaglio gets in gear for winter Banking On Ice JUST HOW MUCH FUN CAN BE HAD ON ICE WITH GT3 RS PORSCHE’S?  WELL   NUMEROUS CLIENTS NOW KNOW BUT  WE REVIEW INVESTEC BANK WHO PUT IT  DOWN AS ONE OF THEIR BEST EVENTS YET. See Page 2. More Cool Ideas WE OFFER A HOST OF IDEAS ON HOW ONLY THE WINTER MONTHS OPEN UP  NUMEROUS EXCITING  DRIVING EVENT OPPORTUNITIES FROM SNOWMOBILING IN LAPLAND TO  A SUPER JEEP SAFARI IN ICELAND. See Page 3. WELCOME  The Stig Gets Onboard AS HE KEEPS TELLING US (YES HE DOES SPEAK) THE ONE AND ONLY TRUE  Welcome to the 1st edition of our ‘Driving Driving ORIGINAL STIG IS AGAIN AVAILABLE TO JOIN US ON SELECTED  EVENTS   ORIGINAL STIG IS AGAIN AVAILABLE TO JOIN US ON SELECTED EVENTS Passion’ magazine. Although our website THROUGHOUT THE YEAR. See Page 4. provides a wealth of information we feel this is a great way of keeping you further Fun City Amsterdam up to date with our world and some of the WE’LL ACCEPT IT WON’T BE WARM, BUT THIS WONDERFUL CITY HAS LOTS TO  many new opportunities available. It’s a OFFER – FROM ITS FORMER F1 CIRCUIT TO AN EXCELLENT INDOOR KARTING  chance to show you some of our events ‘in in ARENA, SEE HOW WE CAN HELP DRIVE YOUR NEXT EVENT! See Page 5. ARENA SEE HOW WE CAN HELP DRIVE YOUR NEXT EVENT! See Page 5 action’, review relevant topics and hopefully kick-start even more ideas on how much fun can be had entertaining VIP Just Deserts WINTER REWARDS UNDER A WARM MOROCCAN SUN. JUST  A 3 HOUR FLIGHT  groups - be it for strictly business linked TAKES YOU TO AN  EXOTIC  WORLD, RICH IN SPECTACULAR DESERT &  purposes or purely for pleasure. THE DRIVING PASSION OF Dettaglio MOUNTAIN LANDSCAPES OFFERING ENDLESS DRIVING ACTION. See Page 6. This edition, put together in the summer, For companies or independent VIP groups we concentrates on the winter months that will specialise in providing the discerning client with Licence to Chill be here again all too soon. As the success nothing but the very best quality and high impact auto A CASE STUDY SHOWING WHAT WE ACHIEVED FOR OUR VALUED CLIENT,  related tours and events. Including the organisation of BONDCARE, IN JUST 4 WEEKS WHEN THEY DECIDED TO HOST A CELEBRATION  of any event is in the detail and planning, it any interlinked programme, be it conference, party. RALLY IN THE BEAUTIFUL MOUNTAINS ABOVE MARBELLA. See Page 7. is never too early to think ahead. product launch or incentive scheme, our three main areas of expertise are: More Hot Ideas WE OFFER A HOST OF IDEAS ON HOW TO WARM UP THE WINTER MONTHS WITH  TOURS: Luxury Driving Tours NUMEROUS EXCITING  DRIVING EVENT OPPORTUNITIES FROM DRIVING THE  MOTORSPORT: VIP Hospitality & Accommodation BAJA IN MEXICO TO AN AMAZING EXPERIENCE IN PORTUGAL. See Page 8. EXPERIENCES: Group Participation Events Look out for separate issues focussing in on these Mario Andretti’s ‘Americana’ NOT ONLY CAN YOU TAKE THE WHEEL OF A INDY 500 RACE CAR BUT  FOR  areas and please don’t forget to look at our website: CORPORATE GROUPS THERE IS EVEN OPPORTUNITY TO MEET  THE 500 WINNER,  www.dettaglio.co.uk 4 X INDY CAR CHAMP AND 78  F1 WORLD CHAMPION. See Page 9. Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 3. Page 2 DRIVING PASSION I case review I Banking on ice INVESTEC PRIVATE BANK Winter client entertainment programme In Arjeplog a scant 30 miles south of the Arctic Circle we Arjeplog, Circle, Northern Lights The adrenalin really began to flow the following day Lights. found the prefect destination for a spectacularly different with heart stopping action driving a range of Audi test cars and activity packed event. On arrival guests transferred themselves Porsche Carreras on the purpose built frozen lake ice circuit. After to the hotel via a dramatically scenic safari route on their own lunching in a traditional wooden Teepee the day culminated in the designated Snowmobiles (the other option or addition we offer ultimate high performance passenger rides piloted by a former here is to drive your own Husky team along the snow tracks). Swedish Ice Rally Champions. The last evening was spent again The warmth of the character full Laponia Hotel and a relaxing p g enjoying the great local delicacies (and a fair amount of Vodka) j y g g ( ) three-course dinner awaited the Investec guests prior to the before heading to the airport the next morning after a hearty option of soaking in outdoor hot tubs under the astonishing Swedish breakfast. INVESTEC'S ICE BREAKER Investec are leaders in capital markets, investment & private banking. They pride themselves in being ‘out of the ordinary’ and very different from their peer groups. Similar values apply when it comes to entertaining discerning and highly valued clients. Our winter brief had to extend to cater for this core policy whilst providing a great way to get to know their customers better The difference was found in the majestic landscapes and vast wilderness of Swedish Lapland. Quietly hidden amongst the snowy mountains and frozen lakes is Arjeplog – one of the worlds foremost ice testing grounds for numerous car manufactures including Audi & Porsche Porsche. Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 4. Page 3 DRIVING PASSION I winter brainstorm I More cool ideas Lillehammer 5G - Norway EVER DREAMT OF RIDING A GENUINE OLYMPIC STYLE BOBSLED?  DARE TO  EXPERIENCE 5G AT 130KPH? WELL HERE’S YOUR GROUP’S CHANCE OF ALL  PROUDLY BECOMING OFFICIAL MEMBERS OF THE CELEBRATED 5G  CLUB !  Super Jeep - Iceland MARVEL AT THE STUNNING VISTAS OF ICELAND AS YOU DRIVE THE AWESOME  SUPER JEEPS OVER GLACIERS, CREVASSES AND ICE MOUNTAINS IN THE  COMPANY OF EXPERT GUIDES. Snowmobile Discovery - Lapland RELAX IN COSY LOG CABINS WITH ROARING FIRES AND HOT SAUNAS AFTER THE  ADRENALIN FILLED RUSH OF SPEEDING  OVER FROZEN LAKES,  THROUGH  WINTER FORESTS AND SNOW DESERTS  ON 80KPH  SUPER SNOWMOBILES.  Tri Safari Challenge - Lapland DRIVE SNOWMOBILES, HUSKY SLEDGE AND REINDEER SLEIGHS ON THREE  CHALLENGING SAFARIS  THROUGH THE SPECTACULAR WINTER WORLD OF  FINNISH LAPLAND.  WINTER TEAM BUILDING WITH A DIFFERENCE. Christmas Kart Conference - UK THE POPULARITY OF KARTING NEVER CEASES AS GREAT VALUE DRIVING  ENTERTAINMENT. ASK US THE TRICKS OF MAKING  THESE EVENTS  INTO A COST  WRAP UP WARM AND TAKE THE REINS EFFECTIVE CHRISTMAS PARTY OR  BUSINESS MEETING VENUE.  Although some events here can be enjoyed all year round there are others that can only be held during the winter months. Only as the snow falls Land Attack - UK the true beauty of many parts of northern Europe RISE TO THE CHALLENGE IN THE ART OF 4X4 . MIND OVER MATTER CONFIDENCE  BUILDING IS ALL PART OF THE EXHILARATION OF OFF ROAD DRIVING AND THE  truly comes into play. Yes, these spectacular BEST THING – THE WORSE THE WEATHER, THE MORE CHALLENGING IT IS! destinations are refreshingly brisk but not cold like our UK cold! And then you have the rewards of action packed, adventure filled days staged aside dramatic scenery. All you have to do is wrap F1 Indoor Challenge - UK HOW FAST CAN  YOUR TEAM CHANGE A SET OF F1 TYRES OR LAP MONZA ON  up warm and take the wheel or indeed the reins… THE SIMULATOR?  USE OUR RECOMMENDED VENUES AS PART OF A  BUSINESS  THE SIMULATOR? USE OUR RECOMMENDED VENUES AS PART OF A BUSINESS All you need to do is call us and we we’ll take care FUNCTION OR  WE’LL BRING THE CHALLENGES TO   YOUR CHRISTMAS PARTY. of the rest! Dettaglio DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
  • 5. Page 4 DRIVING PASSION I case review I Stig’s racy conference ELECTROMOTIVE European Rail Executive Forum ELECTROMOTIVE TRAINS, PLANES & AUTOMOBILES & AUTOMOBILES Electromotive Diesels Inc (EMD) is the 2nd largest locomotive manufacturer in the world. Our brief was to start by arranging two major meetings on consecutive days. One for the O f th executive management t ti t team th the other for EMD’s most important clients flying in from all corners of the globe. The event had to based in Europe, inviting and sexy with an action packed dynamic to it. – and held in early November! AND NOT SO SILENT FRIENDS… Having made all the accommodation, accommodation conference and Amsterdam provided the perfect fit. A fun banqueting arrangements we set about creating ‘The Battle of city with easy access. A superb choice of the Dunes’ Challenge - a spectacular programme taking in a hotels and Zandvoort circuit (former home multitude of driving disciplines. To add to the party we brought in to the Dutch Grand Prix) just 30 minutes the services of our good friend ‘THE STIG’ to set the pace at down the road. All the main elements were the track and further embellish the after dinner speeches with there! his perfect blend of charismatic charm and cheeky humour humour. Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 6. Page 5 DRIVING PASSION I venue focus I Fun City Amsterdam am DETTAGLIO  S GREEN LIGHT DISTRICT! DETTAGLIO ‘S GREEN LIGHT DISTRICT! Great for short trips, just give us the go ahead and we’ll place you on the start line in more ways than one. From starting off with a dynamic programme and the best accommodation for your size group to putting you on the grid behind the wheel of a Lamborghini, Porsche or Formula Renault single seater race car. For those with limited time to play with why not look at our Pro-Kart speed events here – ‘arrive and drive’ with just a one night stay-over: Afternoon race evening to party - head drive race, FUN CITY CLOSE TO HOME straight back home the day afterwards. OK, so ‘climate-wise’ it’s not going to be the warmest place to visit during the winter months but the locals are always warm and friendly and the wonders of this vibrant and colourful city are here for everyone to enjoy all year round. Just a short flight away and with an abundance of good restaurants, bars and cafes, some superb hotels and great night life lif we k know f from experience th t most VIP i that t Zandvoort Race Circuit driving delegates love the place let alone those LARGE OR  SMALL GROUPS (MIN 6‐8) WELCOME TO DRIVE SUPERB  groups strictly here to play and party! MACHINERY  ‐ PORSCHE’S, LAMBORGHINI’S AND ‘FORMULA CAR’   SINGLE SEATERS, ON THIS FORMER  GRAND PRIX CIRCUIT. In a city filled with more bicycles than cars we provide superb ‘behind the wheel’ Karting Grand Prix action to top or tail any event , from last INDOORS, NICE AND WARM, ABSOLUTELY SUPERB FUN  ‐ JUST 15  quarter staff rewards to winter conferences. MINUTES OUTSIDE THE CITY CENTRE. GRAND PRIX OR GREAT TEAM  From superb Christmas entertainment to BUILDING ‘SUPER ENDURO’  EVENT. fun filled stag party outings. Choice Of The Best Hotels WE KNOW THEM ALL  AND ARE HAPPY TO ARRANGE ANYTHING FROM  WE KNOW THEM ALL – AND ARE HAPPY TO ARRANGE ANYTHING FROM A MAJOR CONFERENCE  OR CHRISTMAS PARTY TO A SIMPLE VIP  WEEKEND AWAY FOR A GROUP OF FRIENDS. Meetings, Incentives, Rewards, Parties EXPERIENCE COUNTS. MISTAKES CAN SO EASILY BE MADE. THE  PROVISION OF CREATIVE SOLUTIONS  BACKED UP BY METHODICAL  PLANNING REWARD. ATTENTION TO DETAIL IS EVERYTHING.  Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 7. Page 6 DRIVING PASSION I venue focus I Moroccan magic DESERT KART PARADISE A typical programme starts in Ouarzazate, just south of the Atlas. Your robust desert karts make their way through the amazing landscapes of the Daa Valley, driving between great gorges, wading through deep streams and trailing along dried up riverbeds. Your target: Jnan Lilou on the edge of the Sahara. The next day you become at one with vastness of it all as we journey into the desert to the foot of the great Chigaga Dunes. Here you can realise the tranquil beauty of staying in a wonderfully candle lit Berber encampment for the night under a silent canopy of stars. Day three heads north through equally DRIVING BUG astonishing landscapes back to Our programmes are all bespoke. A two night, three Ouarzazate via Ait Isfoul. An incredible day safari is the norm but with less time to spare driving adventure where you’ll find it very the Desert Karts are so much fun that in just one difficult to say goodbye to both kart and day you’ll be hooked! country! . Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 8. Page 7 DRIVING PASSION I case review I Licence to chill Guests were handed the keys to the supercar fleet on their early afternoon arrival at Malaga airport. Whilst their luggage was delivered to the superb 5 star Puento Romano hotel, they took to the hills to experience both the , y p spectacular scenery and the performance of these amazing cars before returning for a succulent buffet dinner overlooking the beach. Day 2 was all about getting to grips with magnificent machinery on a stunning, meticulously planned, route high in the Sierra Nevada. A grand gala banquet brought the event to a close with superb entertainment by TV comedian John Lenahan followed by BONDCARE PERFORMANCE  numerous well delivered “thank you” speeches . The Bondcare Group Care is one of the UK's largest privately held care-home operators. In celebration of a major business transaction finalised in November Dettaglio were given a month to create and arrange a big THANK YOU that reflected the superb performance of all the many professionals involved, both internal and external, that made it happen. As the client is a keen performance car enthusiast inviting his guests to join him for 2 days chilling out, touring the glorious Sierra Nevada mountain range, just above Marbella, in a fleet of supercars was no hardship to him! The hardship in sourcing a fleet of Ferrari, Maserati, Lamborghini, Porsche and Mustang cars as well as Mercedes, BMW and even a Mini Cooper for the younger guests (in just 4 weeks), was all ours! THE BONDCARE GROUP December thank you celebration Dettaglio DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
  • 9. Page 8 DRIVING PASSION I winter brainstorm I More Hot Ideas Blazing Baja - Mexico GO MAD IN MEXICO. FROM CABON SAN LUCAS TAKE A DRIVE ON THE WILD SIDE   IN 2.5 LITRE BAJA 1000 CHALLENGE CARS.  SLIDE, JUMP AND TRAIL THROUGH  MOUNTAIN PASSES, CANYONS AND BEACHES  ‐ SIMPLY COOL IN 70 DEGREES. Persian Powertrack - Dubai HEAD TO THE  PERSIAN GULF, 80 DEGREE HEAT THROUGHOUT THE WINTER  MONTHS  AND CLIMB ABOARD 180BHP FORMULA RACE CARS AND 270BHP AUDI  TTS MUSCLE CARS AT THE STATE OF THE ART DUBAI AUTODROME.   Team VIP 24 Hours – Dubai JOIN  ONE OF BRITAIN’S TOP TEAMS COMPETING IN THE CELEBRATED 24  HRS OF  DUBAI. CARRY YOUR COMPANY’S SIGNAGE ON THE CAR  AND ENJOY SUPERB  EMIRATE VIP HOSPITALITY AT THE AWESOME DUBAI AUTODROME CIRCUIT. Race Ricard Ricard Race Challenge – South of France France DRIVE  PAUL RICARD,, THE STATE OF THE ART CIRCUIT OWNED BY F1 SUPREMO  BERNIE ECCLESTONE. IN PORSCHE’S  AND AUDI TT’S.  PROGRAMME INCLUDES   BERNIE ECCLESTONE. IN PORSCHES  AND AUDI TT’S.  PROGRAMME INCLUDES   PIT STOP CHALLENGE, F1 SIMULATOR RACING , AUDI R8 HOT LAPS. PIT STOP CHALLENGE, F1 SIMULATOR RACING , AUDI R8 V8 HOT LAPS  Kart & Conference - Barcelona AS A DESTINATION NOT TOO FAR FROM HOME BARCELONA NEVER  DISAPPOINTS.  NOT ONLY CAN WE PROVIDE  GREAT  ACCOMMODATION BUT A  SUPERB,  CONTEMPORARY , RACE AND CONFERENCE VENUE. WHERE THE WINTER HEATS UP From the 70 – 80 degree heat of countries as far apart as Autodromo Algarve - Portugal ANOTHER BRAND NEW, ULTRA MODERN, CIRCUIT IN WARMER  CLIMES. , , Morocco, Morocco Mexico and Dubai to those a little cooler and SUPERB  VENUE FOR WINTER  ENTERTAINING AND MEETINGS. LAPPING IN  closer to home such as the South of France, Spain and FERRARI’S & PORSCHE’S  PROVIDES  THE POWER TO ANY  BUSINESS FUNCTION. Portugal there is a wealth of outstanding driving activities to be had during the UK’s winter months. Indeed , those further away are too hot to contemplate in the summer months. From corporate rewards or international meeting The Drive F1 Experience - France FEW EVER GET THE CHANCE TO  SIT BEHIND THE WHEEL OF THE ULTIMATE  venues to independent groups enjoying a special RACING MACHINE  WITH  700 BHP UNDER  THE RIGHT FOOT. LET’S SHOW YOU  RACING MACHINE WITH 700 BHP UNDER THE RIGHT FOOT LET’S SHOW YOU celebration or taking a step into the unknown just for the THE RIGHT PROGRAMME  FOR A TRULY AWE INSPIRING  EXPERIENCE. fun of it – we have a winter warming experience to suit all. Dettaglio DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
  • 10. Page 9 DRIVING PASSION I Americana I Days of Thunder DETTAGLIO HORSEPOWER Incredibly exhilarating experiences such as these can be found around the world. The powerful difference we bring is all in the detail; the travel and transfer arrangements, the accommodation, the before and after event functions and/or celebratory party’s. Above all we know the racing world, the people and the dynamics of what make a really good event ‘great’…. NASCAR IN VEGAS The ultimate reward for some is a couple of nights stay in Las Vegas. The Grand Canyon is pretty cool too but we can top this by taking you just down the road to drive NASCAR! Your hands are on the wheel your foot is wheel, on the gas, and you're in the driver's seat lapping around the 30° banked turns in a NASCAR style race car that roars with 600 horsepower under the bonnet. You think that was scary enough but the day culminates with a three lap 165 mph ‘ride p p along’ with your race pro-instructor. For this trip you’ll need a passport and plenty of pairs of spare underwear! INDY WITH ANDRETTI NASCAR is big in the States, VERY Talladega Nights? BIG, BIG but the most globally known of ALTERNATIVELY  WHY NOT JOIN US  all U.S, races is the INDY 500. If you AT  THE SUPER SPEEDWAYS OF  . prefer open single seaters, then little TALLADEGA/ ALABAMA ,  can compare to taking to a 200mph DAYTONA  /FLORIDA,  oval in a race prepared Indy car. Past HOMESTEAD/ MIAMI OR THE  Indy 500 winner, F1 World Champion LEGENDARY ‘BRICKYARD’  AT  and American icon Mario Andretti is INDIANAPOLIS / INDIANA – / a hard guy to find but we can get him THE CHOICE IS YOURS….. out to meet you. Nice guy! Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 11. Page 10 DRIVING PASSION I winter brainstorm I Driving the message home Corporate Meeting Venues STATE OF THE ART MEETINGS & CONFERENCE VENUES BOTH IN THE UK,  EUROPE AND AROUND THE WORLD – FROM GRAND PRIX CIRCUITS TO  F1  TEAM  BASE FACILITIES. Christmas Dinners & Parties HIGH TECH OR GRAND PRIX STYLE THEMED EVENTS HELD AT A CHOICE  OF CONTEMPORARY VENUES. SHOW CARS, INTERACTIVE ACTIVITIES & CELEBRITY GUEST SPEAKERS. Team Activities ea ct v t es INCENTIVE AND TEAM BUILDING ACTIVITIES – FROM  FORMULA 1  WHEEL CHANGING PIT STOP CHALLENGES  TO GRAND PRIX RACING    SIMULATOR EVENTS. Display Show Cars FORMULA 1, LE MANS SPORTS  PROTOTYPES OR SUPERCAR SHOW CARS  FOR CONFERENCES, PRESS OR PRODUCT LAUNCHES & CORPORATE  PARTIES. DRIVING HOME THE MESSAGE Whether you’re keen to portray a progressive cutting you re progressive, edge image or purely want provide young and dynamic appeal, - the driven, high tech world of high performance can engagingly embrace, reflect and expand on your own corporate message and aspirations. From seminars & conventions to client entertaining; from team building to incentive rewards let us help rev up the day. REVVING UP THE FUN Winter brings with it a range of seasonal events; Rewards, Awards, End of year dinners, Christmas parties and New Year celebrations From simply fun in celebrations. the foyer to a fully themed function let’s bring in more BHP to supercharge your evening. Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 12. Page 11 DRIVING PASSION I speeding ahead I Other issues Superb Susten – Director’s View DIRECTOR 1 , NICK SMITH, HAS A DRIVING PASSION. NICK HAS SPENT THE LAST  10 YEARS METHODICALLY BUILDING UP  AN UNPRECEDENTED KNOWLEDGE OF  OVER 50,000 MILES OF EUROPE ‘S BEST ROADS. HIS BEST? THE SUSTEN PASS.    The Great Goodwood Road Tours COMING UP: FROM THE MILLE MIGLIA TO THE TARGA FLORIO. FROM THE GREAT MOUNTAINS  OF THE PYRENEES & ALPS TO  THE GLITZ OF MONACO  WE FOCUS ON OUR  BEHIND THE WHEEL RECENT GOODWOOD  TRIPS AND  PROVIDE  OTHER SUPERB OPPORTUNITIES. Now UK leaders in the provision of luxury driving tours we take a look at how they g have become an intoxicating lifestyle y BT & Blackberry Drive On The Wild Side AS WELL AS  THE ULTIMATE  MULTI‐DAY DRIVING TOUR EXPERIENCE S WE ALSO  experience . We review highlights and offer REVIEW SUPERB ONE DAY EVENTS  AS ENJOYED BY  BT & BLACKBERRY  RECENTLY   insight into the many quite exceptional THAT RAN IN CONJUNCTION WITH  MAXIMUM IMPACT MINI‐SALES FORUMS.  opportunities out there on Europe’s most spectacular roads. We also take a look at other adrenalin fuelled ‘behind the wheel ‘ Vodafone s Vodafone’s Le Mans 24 Hour Challenge encounters to be experienced. WATCHING THE LEGENDARY LE MANS IS ONE THING, TAKING TO THE CIRCUIT   BEHIND THE WHEEL IS ANOTHER. FIND OUT HOW WE  GAVE  VODAFONE  VIP  FOCUS ON LE MANS GUESTS A DRIVING EXPERIENCE OF A LIFETIME  ON THIS HALLOWED GROUND.   The Worlds greatest sporstcar race and our largest single VIP race event. In 2009 we had over 30 staff looking after a Magnificent Mulsanne – Director’s View multitude of VIP programmes for teams, DIRECTOR 2, ROBIN DONOVAN, HAS A DRIVING PASSION. ROBIN COMPETED IN  sponsors and independent guests. We NO LESS THEN 14 LE MANS 24 HOURS RACES.  IN CELEBRATING  24 YEARS  LOOKING AFTER SPONSORS & VIP GUESTS HERE, HE  SHARES 220 MPH INSIGHT.   review what has been an exceptional year and show you just how we are able to take you backstage, with the stars, for an unprecedented behind the scenes Mansell Cheers On TV’s Patrick Dempsey OUR CLIENT TEAM  SEATTLE’S  TOP ROOKIE LM  DRIVER AND HOLLYWOOD TV  experience. i STAR  CLASPS FRIENDLY  FISTS WITH  THE 1992  F1 WORLD CHAMP OUT ON THE  GRID. SEE OUR REVIEW AND HOW THEY RAISED $300,000 FOR CHARITY. Aston Martin’s 50th Celebration SEE HOW OUR  CLIENT ASTON MARTIN  RACING, CELEBRATING THE  ANNIVERSARY OF THEIR HISTORIC 1959 WIN  NARROWLY MISSED A PODIUM   ANNIVERSARY OF THEIR HISTORIC 1959 WIN NARROWLY MISSED A PODIUM BY COMING A N OUTSTANDING   4TH OVERALL AT LE MANS  THIS YEAR.  Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
  • 13. “life is not measured by the number of breaths we breathe - but by the moments that take our breath away” GEORGE CARLIN www.dettaglio.co.uk I exceptional driving experiences I +44 (0) 1622 843805