1. Dettaglio
DRIVING PASSION
M A G A Z I N E
News & Reviews
N R i
DETTAGLIO GETS IN GEAR FOR WINTER
Features
MOROCCAN MAGIC & AMERICANA
Stig On The Case
THE STIG’S RACY CONFERENCE
Venue Focus
I Issue 1 I WINTER Brainstorm FINDING THE ACTION IN AMSTERDAM
__________________________________________________________________________________________________________ Brainstorm
A HOST OF STORMING WINTERY IDEAS
A HOST OF STORMING WINTERY IDEAS
Americana
GET CLOSE TO A FORMER F1 WORLD CHAMPION
Licence to Chill
CASE STUDY OF A WINTER EVENT IN SPAIN
Autumn 2009
2. Page 1
DRIVING PASSION I news I Dettaglio gets in gear for winter
Banking On Ice
JUST HOW MUCH FUN CAN BE HAD ON ICE WITH GT3 RS PORSCHE’S? WELL
NUMEROUS CLIENTS NOW KNOW BUT WE REVIEW INVESTEC BANK WHO PUT IT
DOWN AS ONE OF THEIR BEST EVENTS YET. See Page 2.
More Cool Ideas
WE OFFER A HOST OF IDEAS ON HOW ONLY THE WINTER MONTHS OPEN UP
NUMEROUS EXCITING DRIVING EVENT OPPORTUNITIES FROM
SNOWMOBILING IN LAPLAND TO A SUPER JEEP SAFARI IN ICELAND. See Page 3.
WELCOME The Stig Gets Onboard
AS HE KEEPS TELLING US (YES HE DOES SPEAK) THE ONE AND ONLY TRUE
Welcome to the 1st edition of our ‘Driving
Driving ORIGINAL STIG IS AGAIN AVAILABLE TO JOIN US ON SELECTED EVENTS
ORIGINAL STIG IS AGAIN AVAILABLE TO JOIN US ON SELECTED EVENTS
Passion’ magazine. Although our website THROUGHOUT THE YEAR. See Page 4.
provides a wealth of information we feel
this is a great way of keeping you further Fun City Amsterdam
up to date with our world and some of the WE’LL ACCEPT IT WON’T BE WARM, BUT THIS WONDERFUL CITY HAS LOTS TO
many new opportunities available. It’s a OFFER – FROM ITS FORMER F1 CIRCUIT TO AN EXCELLENT INDOOR KARTING
chance to show you some of our events ‘in in ARENA, SEE HOW WE CAN HELP DRIVE YOUR NEXT EVENT! See Page 5.
ARENA SEE HOW WE CAN HELP DRIVE YOUR NEXT EVENT! See Page 5
action’, review relevant topics and
hopefully kick-start even more ideas on
how much fun can be had entertaining VIP
Just Deserts
WINTER REWARDS UNDER A WARM MOROCCAN SUN. JUST A 3 HOUR FLIGHT
groups - be it for strictly business linked TAKES YOU TO AN EXOTIC WORLD, RICH IN SPECTACULAR DESERT &
purposes or purely for pleasure.
THE DRIVING PASSION OF Dettaglio MOUNTAIN LANDSCAPES OFFERING ENDLESS DRIVING ACTION. See Page 6.
This edition, put together in the summer, For companies or independent VIP groups we
concentrates on the winter months that will specialise in providing the discerning client with Licence to Chill
be here again all too soon. As the success nothing but the very best quality and high impact auto A CASE STUDY SHOWING WHAT WE ACHIEVED FOR OUR VALUED CLIENT,
related tours and events. Including the organisation of BONDCARE, IN JUST 4 WEEKS WHEN THEY DECIDED TO HOST A CELEBRATION
of any event is in the detail and planning, it
any interlinked programme, be it conference, party. RALLY IN THE BEAUTIFUL MOUNTAINS ABOVE MARBELLA. See Page 7.
is never too early to think ahead.
product launch or incentive scheme, our three main
areas of expertise are: More Hot Ideas
WE OFFER A HOST OF IDEAS ON HOW TO WARM UP THE WINTER MONTHS WITH
TOURS: Luxury Driving Tours NUMEROUS EXCITING DRIVING EVENT OPPORTUNITIES FROM DRIVING THE
MOTORSPORT: VIP Hospitality & Accommodation BAJA IN MEXICO TO AN AMAZING EXPERIENCE IN PORTUGAL. See Page 8.
EXPERIENCES: Group Participation Events
Look out for separate issues focussing in on these
Mario Andretti’s ‘Americana’
NOT ONLY CAN YOU TAKE THE WHEEL OF A INDY 500 RACE CAR BUT FOR
areas and please don’t forget to look at our website: CORPORATE GROUPS THERE IS EVEN OPPORTUNITY TO MEET THE 500 WINNER,
www.dettaglio.co.uk 4 X INDY CAR CHAMP AND 78 F1 WORLD CHAMPION. See Page 9.
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
3. Page 2
DRIVING PASSION I case review I Banking on ice INVESTEC PRIVATE BANK Winter client entertainment programme
In Arjeplog a scant 30 miles south of the Arctic Circle we
Arjeplog, Circle, Northern Lights The adrenalin really began to flow the following day
Lights.
found the prefect destination for a spectacularly different with heart stopping action driving a range of Audi test cars and
activity packed event. On arrival guests transferred themselves Porsche Carreras on the purpose built frozen lake ice circuit. After
to the hotel via a dramatically scenic safari route on their own lunching in a traditional wooden Teepee the day culminated in the
designated Snowmobiles (the other option or addition we offer ultimate high performance passenger rides piloted by a former
here is to drive your own Husky team along the snow tracks). Swedish Ice Rally Champions. The last evening was spent again
The warmth of the character full Laponia Hotel and a relaxing
p g enjoying the great local delicacies (and a fair amount of Vodka)
j y g g ( )
three-course dinner awaited the Investec guests prior to the before heading to the airport the next morning after a hearty
option of soaking in outdoor hot tubs under the astonishing Swedish breakfast.
INVESTEC'S ICE BREAKER
Investec are leaders in capital markets,
investment & private banking. They pride
themselves in being ‘out of the ordinary’
and very different from their peer groups.
Similar values apply when it comes to
entertaining discerning and highly valued
clients. Our winter brief had to extend to
cater for this core policy whilst providing a
great way to get to know their customers
better
The difference was found in the majestic
landscapes and vast wilderness of
Swedish Lapland. Quietly hidden amongst
the snowy mountains and frozen lakes is
Arjeplog – one of the worlds foremost ice
testing grounds for numerous car
manufactures including Audi & Porsche
Porsche.
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
4. Page 3
DRIVING PASSION I winter brainstorm I More cool ideas
Lillehammer 5G - Norway
EVER DREAMT OF RIDING A GENUINE OLYMPIC STYLE BOBSLED? DARE TO
EXPERIENCE 5G AT 130KPH? WELL HERE’S YOUR GROUP’S CHANCE OF ALL
PROUDLY BECOMING OFFICIAL MEMBERS OF THE CELEBRATED 5G CLUB !
Super Jeep - Iceland
MARVEL AT THE STUNNING VISTAS OF ICELAND AS YOU DRIVE THE AWESOME
SUPER JEEPS OVER GLACIERS, CREVASSES AND ICE MOUNTAINS IN THE
COMPANY OF EXPERT GUIDES.
Snowmobile Discovery - Lapland
RELAX IN COSY LOG CABINS WITH ROARING FIRES AND HOT SAUNAS AFTER THE
ADRENALIN FILLED RUSH OF SPEEDING OVER FROZEN LAKES, THROUGH
WINTER FORESTS AND SNOW DESERTS ON 80KPH SUPER SNOWMOBILES.
Tri Safari Challenge - Lapland
DRIVE SNOWMOBILES, HUSKY SLEDGE AND REINDEER SLEIGHS ON THREE
CHALLENGING SAFARIS THROUGH THE SPECTACULAR WINTER WORLD OF
FINNISH LAPLAND. WINTER TEAM BUILDING WITH A DIFFERENCE.
Christmas Kart Conference - UK
THE POPULARITY OF KARTING NEVER CEASES AS GREAT VALUE DRIVING
ENTERTAINMENT. ASK US THE TRICKS OF MAKING THESE EVENTS INTO A COST
WRAP UP WARM AND TAKE THE REINS EFFECTIVE CHRISTMAS PARTY OR BUSINESS MEETING VENUE.
Although some events here can be enjoyed all
year round there are others that can only be held
during the winter months. Only as the snow falls Land Attack - UK
the true beauty of many parts of northern Europe RISE TO THE CHALLENGE IN THE ART OF 4X4 . MIND OVER MATTER CONFIDENCE
BUILDING IS ALL PART OF THE EXHILARATION OF OFF ROAD DRIVING AND THE
truly comes into play. Yes, these spectacular
BEST THING – THE WORSE THE WEATHER, THE MORE CHALLENGING IT IS!
destinations are refreshingly brisk but not cold
like our UK cold! And then you have the rewards
of action packed, adventure filled days staged
aside dramatic scenery. All you have to do is wrap
F1 Indoor Challenge - UK
HOW FAST CAN YOUR TEAM CHANGE A SET OF F1 TYRES OR LAP MONZA ON
up warm and take the wheel or indeed the reins… THE SIMULATOR? USE OUR RECOMMENDED VENUES AS PART OF A BUSINESS
THE SIMULATOR? USE OUR RECOMMENDED VENUES AS PART OF A BUSINESS
All you need to do is call us and we we’ll take care FUNCTION OR WE’LL BRING THE CHALLENGES TO YOUR CHRISTMAS PARTY.
of the rest!
Dettaglio DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk
DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
5. Page 4
DRIVING PASSION I case review I Stig’s racy conference
ELECTROMOTIVE European Rail Executive Forum
ELECTROMOTIVE TRAINS, PLANES
& AUTOMOBILES
& AUTOMOBILES
Electromotive Diesels Inc (EMD) is the 2nd
largest locomotive manufacturer in the
world. Our brief was to start by arranging
two major meetings on consecutive days.
One for the
O f th executive management t
ti t team th
the
other for EMD’s most important clients flying
in from all corners of the globe. The event
had to based in Europe, inviting and sexy
with an action packed dynamic to it. – and
held in early November! AND NOT SO SILENT FRIENDS…
Having made all the accommodation,
accommodation conference and
Amsterdam provided the perfect fit. A fun banqueting arrangements we set about creating ‘The Battle of
city with easy access. A superb choice of the Dunes’ Challenge - a spectacular programme taking in a
hotels and Zandvoort circuit (former home multitude of driving disciplines. To add to the party we brought in
to the Dutch Grand Prix) just 30 minutes the services of our good friend ‘THE STIG’ to set the pace at
down the road. All the main elements were the track and further embellish the after dinner speeches with
there! his perfect blend of charismatic charm and cheeky humour
humour.
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
6. Page 5
DRIVING PASSION I venue focus I Fun City Amsterdam
am
DETTAGLIO S GREEN LIGHT DISTRICT!
DETTAGLIO ‘S GREEN LIGHT DISTRICT!
Great for short trips, just give us the go ahead and we’ll place you on the start line in
more ways than one. From starting off with a dynamic programme and the best
accommodation for your size group to putting you on the grid behind the wheel of a
Lamborghini, Porsche or Formula Renault single seater race car. For those with
limited time to play with why not look at our Pro-Kart speed events here – ‘arrive
and drive’ with just a one night stay-over: Afternoon race evening to party - head
drive race,
FUN CITY CLOSE TO HOME straight back home the day afterwards.
OK, so ‘climate-wise’ it’s not going to be
the warmest place to visit during the winter
months but the locals are always warm and
friendly and the wonders of this vibrant and
colourful city are here for everyone to enjoy
all year round.
Just a short flight away and with an
abundance of good restaurants, bars and
cafes, some superb hotels and great night
life
lif we k
know f from experience th t most VIP
i that t
Zandvoort Race Circuit driving
delegates love the place let alone those LARGE OR SMALL GROUPS (MIN 6‐8) WELCOME TO DRIVE SUPERB
groups strictly here to play and party! MACHINERY ‐ PORSCHE’S, LAMBORGHINI’S AND ‘FORMULA CAR’
SINGLE SEATERS, ON THIS FORMER GRAND PRIX CIRCUIT.
In a city filled with more bicycles than cars
we provide superb ‘behind the wheel’ Karting Grand Prix
action to top or tail any event , from last INDOORS, NICE AND WARM, ABSOLUTELY SUPERB FUN ‐ JUST 15
quarter staff rewards to winter conferences. MINUTES OUTSIDE THE CITY CENTRE. GRAND PRIX OR GREAT TEAM
From superb Christmas entertainment to BUILDING ‘SUPER ENDURO’ EVENT.
fun filled stag party outings.
Choice Of The Best Hotels
WE KNOW THEM ALL AND ARE HAPPY TO ARRANGE ANYTHING FROM
WE KNOW THEM ALL – AND ARE HAPPY TO ARRANGE ANYTHING FROM
A MAJOR CONFERENCE OR CHRISTMAS PARTY TO A SIMPLE VIP
WEEKEND AWAY FOR A GROUP OF FRIENDS.
Meetings, Incentives, Rewards, Parties
EXPERIENCE COUNTS. MISTAKES CAN SO EASILY BE MADE. THE
PROVISION OF CREATIVE SOLUTIONS BACKED UP BY METHODICAL
PLANNING REWARD. ATTENTION TO DETAIL IS EVERYTHING.
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
7. Page 6
DRIVING PASSION I venue focus I Moroccan magic
DESERT KART PARADISE
A typical programme starts in Ouarzazate,
just south of the Atlas. Your robust desert
karts make their way through the amazing
landscapes of the Daa Valley, driving
between great gorges, wading through
deep streams and trailing along dried up
riverbeds. Your target: Jnan Lilou on the
edge of the Sahara.
The next day you become at one with
vastness of it all as we journey into the
desert to the foot of the great Chigaga
Dunes. Here you can realise the tranquil
beauty of staying in a wonderfully candle lit
Berber encampment for the night under a
silent canopy of stars.
Day three heads north through equally DRIVING BUG
astonishing landscapes back to Our programmes are all bespoke. A two night, three
Ouarzazate via Ait Isfoul. An incredible day safari is the norm but with less time to spare
driving adventure where you’ll find it very the Desert Karts are so much fun that in just one
difficult to say goodbye to both kart and day you’ll be hooked!
country!
.
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
8. Page 7
DRIVING PASSION I case review I Licence to chill Guests were handed the keys to the supercar fleet on their
early afternoon arrival at Malaga airport. Whilst their
luggage was delivered to the superb 5 star Puento Romano
hotel, they took to the hills to experience both the
, y p
spectacular scenery and the performance of these amazing
cars before returning for a succulent buffet dinner
overlooking the beach. Day 2 was all about getting to grips
with magnificent machinery on a stunning, meticulously
planned, route high in the Sierra Nevada. A grand gala
banquet brought the event to a close with superb
entertainment by TV comedian John Lenahan followed by
BONDCARE PERFORMANCE numerous well delivered “thank you” speeches .
The Bondcare Group Care is one of the
UK's largest privately held care-home
operators. In celebration of a major
business transaction finalised in November
Dettaglio were given a month to create and
arrange a big THANK YOU that reflected
the superb performance of all the many
professionals involved, both internal and
external, that made it happen.
As the client is a keen performance car
enthusiast inviting his guests to join him for
2 days chilling out, touring the glorious
Sierra Nevada mountain range, just above
Marbella, in a fleet of supercars was no
hardship to him!
The hardship in sourcing a fleet of Ferrari,
Maserati, Lamborghini, Porsche and
Mustang cars as well as Mercedes, BMW
and even a Mini Cooper for the younger
guests (in just 4 weeks), was all ours! THE BONDCARE GROUP December thank you celebration
Dettaglio DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk
DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
9. Page 8
DRIVING PASSION I winter brainstorm I More Hot Ideas
Blazing Baja - Mexico
GO MAD IN MEXICO. FROM CABON SAN LUCAS TAKE A DRIVE ON THE WILD SIDE
IN 2.5 LITRE BAJA 1000 CHALLENGE CARS. SLIDE, JUMP AND TRAIL THROUGH
MOUNTAIN PASSES, CANYONS AND BEACHES ‐ SIMPLY COOL IN 70 DEGREES.
Persian Powertrack - Dubai
HEAD TO THE PERSIAN GULF, 80 DEGREE HEAT THROUGHOUT THE WINTER
MONTHS AND CLIMB ABOARD 180BHP FORMULA RACE CARS AND 270BHP AUDI
TTS MUSCLE CARS AT THE STATE OF THE ART DUBAI AUTODROME.
Team VIP 24 Hours – Dubai
JOIN ONE OF BRITAIN’S TOP TEAMS COMPETING IN THE CELEBRATED 24 HRS OF
DUBAI. CARRY YOUR COMPANY’S SIGNAGE ON THE CAR AND ENJOY SUPERB
EMIRATE VIP HOSPITALITY AT THE AWESOME DUBAI AUTODROME CIRCUIT.
Race Ricard
Ricard Race Challenge – South of France
France
DRIVE PAUL RICARD,, THE STATE OF THE ART CIRCUIT OWNED BY F1 SUPREMO
BERNIE ECCLESTONE. IN PORSCHE’S AND AUDI TT’S. PROGRAMME INCLUDES
BERNIE ECCLESTONE. IN PORSCHES AND AUDI TT’S. PROGRAMME INCLUDES
PIT STOP CHALLENGE, F1 SIMULATOR RACING , AUDI R8 HOT LAPS.
PIT STOP CHALLENGE, F1 SIMULATOR RACING , AUDI R8 V8 HOT LAPS
Kart & Conference - Barcelona
AS A DESTINATION NOT TOO FAR FROM HOME BARCELONA NEVER
DISAPPOINTS. NOT ONLY CAN WE PROVIDE GREAT ACCOMMODATION BUT A
SUPERB, CONTEMPORARY , RACE AND CONFERENCE VENUE.
WHERE THE WINTER HEATS UP
From the 70 – 80 degree heat of countries as far apart as Autodromo Algarve - Portugal
ANOTHER BRAND NEW, ULTRA MODERN, CIRCUIT IN WARMER CLIMES.
, ,
Morocco,
Morocco Mexico and Dubai to those a little cooler and
SUPERB VENUE FOR WINTER ENTERTAINING AND MEETINGS. LAPPING IN
closer to home such as the South of France, Spain and FERRARI’S & PORSCHE’S PROVIDES THE POWER TO ANY BUSINESS FUNCTION.
Portugal there is a wealth of outstanding driving activities
to be had during the UK’s winter months. Indeed , those
further away are too hot to contemplate in the summer
months. From corporate rewards or international meeting
The Drive F1 Experience - France
FEW EVER GET THE CHANCE TO SIT BEHIND THE WHEEL OF THE ULTIMATE
venues to independent groups enjoying a special RACING MACHINE WITH 700 BHP UNDER THE RIGHT FOOT. LET’S SHOW YOU
RACING MACHINE WITH 700 BHP UNDER THE RIGHT FOOT LET’S SHOW YOU
celebration or taking a step into the unknown just for the THE RIGHT PROGRAMME FOR A TRULY AWE INSPIRING EXPERIENCE.
fun of it – we have a winter warming experience to suit all.
Dettaglio DRIVING PASSION I Issue 1 2 Winter Brainstorm I www.dettaglio.co.uk
DRIVING PASSION I Issue I I Winter Brainstorm I www.dettaglio.co.uk
10. Page 9
DRIVING PASSION I Americana I Days of Thunder
DETTAGLIO HORSEPOWER
Incredibly exhilarating experiences such as these can be found
around the world. The powerful difference we bring is all in the
detail; the travel and transfer arrangements, the accommodation,
the before and after event functions and/or celebratory party’s.
Above all we know the racing world, the people and the dynamics
of what make a really good event ‘great’….
NASCAR IN VEGAS
The ultimate reward for some is a couple of
nights stay in Las Vegas. The Grand
Canyon is pretty cool too but we can top
this by taking you just down the road to
drive NASCAR!
Your hands are on the wheel your foot is
wheel,
on the gas, and you're in the driver's seat
lapping around the 30° banked turns in a
NASCAR style race car that roars with
600 horsepower under the bonnet. You
think that was scary enough but the day
culminates with a three lap 165 mph ‘ride
p p
along’ with your race pro-instructor.
For this trip you’ll need a passport and
plenty of pairs of spare underwear!
INDY WITH ANDRETTI
NASCAR is big in the States, VERY Talladega Nights?
BIG,
BIG but the most globally known of
ALTERNATIVELY WHY NOT JOIN US
all U.S, races is the INDY 500. If you AT THE SUPER SPEEDWAYS OF
.
prefer open single seaters, then little TALLADEGA/ ALABAMA ,
can compare to taking to a 200mph DAYTONA /FLORIDA,
oval in a race prepared Indy car. Past HOMESTEAD/ MIAMI OR THE
Indy 500 winner, F1 World Champion LEGENDARY ‘BRICKYARD’ AT
and American icon Mario Andretti is INDIANAPOLIS / INDIANA –
/
a hard guy to find but we can get him THE CHOICE IS YOURS…..
out to meet you. Nice guy!
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
11. Page 10
DRIVING PASSION I winter brainstorm I Driving the message home
Corporate Meeting Venues
STATE OF THE ART MEETINGS & CONFERENCE VENUES BOTH IN THE UK,
EUROPE AND AROUND THE WORLD – FROM GRAND PRIX CIRCUITS TO
F1 TEAM BASE FACILITIES.
Christmas Dinners & Parties
HIGH TECH OR GRAND PRIX STYLE THEMED EVENTS HELD AT A CHOICE
OF CONTEMPORARY VENUES. SHOW CARS, INTERACTIVE ACTIVITIES &
CELEBRITY GUEST SPEAKERS.
Team Activities
ea ct v t es
INCENTIVE AND TEAM BUILDING ACTIVITIES – FROM FORMULA 1
WHEEL CHANGING PIT STOP CHALLENGES TO GRAND PRIX RACING
SIMULATOR EVENTS.
Display Show Cars
FORMULA 1, LE MANS SPORTS PROTOTYPES OR SUPERCAR SHOW CARS
FOR CONFERENCES, PRESS OR PRODUCT LAUNCHES & CORPORATE
PARTIES.
DRIVING HOME THE MESSAGE
Whether you’re keen to portray a progressive cutting
you re progressive,
edge image or purely want provide young and dynamic
appeal, - the driven, high tech world of high
performance can engagingly embrace, reflect and
expand on your own corporate message and
aspirations. From seminars & conventions to client
entertaining; from team building to incentive rewards
let us help rev up the day.
REVVING UP THE FUN
Winter brings with it a range of seasonal events;
Rewards, Awards, End of year dinners, Christmas
parties and New Year celebrations From simply fun in
celebrations.
the foyer to a fully themed function let’s bring in more
BHP to supercharge your evening.
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
12. Page 11
DRIVING PASSION I speeding ahead I Other issues
Superb Susten – Director’s View
DIRECTOR 1 , NICK SMITH, HAS A DRIVING PASSION. NICK HAS SPENT THE LAST
10 YEARS METHODICALLY BUILDING UP AN UNPRECEDENTED KNOWLEDGE OF
OVER 50,000 MILES OF EUROPE ‘S BEST ROADS. HIS BEST? THE SUSTEN PASS.
The Great Goodwood Road Tours
COMING UP: FROM THE MILLE MIGLIA TO THE TARGA FLORIO. FROM THE GREAT MOUNTAINS
OF THE PYRENEES & ALPS TO THE GLITZ OF MONACO WE FOCUS ON OUR
BEHIND THE WHEEL RECENT GOODWOOD TRIPS AND PROVIDE OTHER SUPERB OPPORTUNITIES.
Now UK leaders in the provision of luxury
driving tours we take a look at how they
g
have become an intoxicating lifestyle
y
BT & Blackberry Drive On The Wild Side
AS WELL AS THE ULTIMATE MULTI‐DAY DRIVING TOUR EXPERIENCE S WE ALSO
experience . We review highlights and offer
REVIEW SUPERB ONE DAY EVENTS AS ENJOYED BY BT & BLACKBERRY RECENTLY
insight into the many quite exceptional THAT RAN IN CONJUNCTION WITH MAXIMUM IMPACT MINI‐SALES FORUMS.
opportunities out there on Europe’s most
spectacular roads. We also take a look at
other adrenalin fuelled ‘behind the wheel ‘ Vodafone s
Vodafone’s Le Mans 24 Hour Challenge
encounters to be experienced. WATCHING THE LEGENDARY LE MANS IS ONE THING, TAKING TO THE CIRCUIT
BEHIND THE WHEEL IS ANOTHER. FIND OUT HOW WE GAVE VODAFONE VIP
FOCUS ON LE MANS GUESTS A DRIVING EXPERIENCE OF A LIFETIME ON THIS HALLOWED GROUND.
The Worlds greatest sporstcar race and
our largest single VIP race event. In 2009
we had over 30 staff looking after a Magnificent Mulsanne – Director’s View
multitude of VIP programmes for teams, DIRECTOR 2, ROBIN DONOVAN, HAS A DRIVING PASSION. ROBIN COMPETED IN
sponsors and independent guests. We NO LESS THEN 14 LE MANS 24 HOURS RACES. IN CELEBRATING 24 YEARS
LOOKING AFTER SPONSORS & VIP GUESTS HERE, HE SHARES 220 MPH INSIGHT.
review what has been an exceptional year
and show you just how we are able to take
you backstage, with the stars, for an
unprecedented behind the scenes
Mansell Cheers On TV’s Patrick Dempsey
OUR CLIENT TEAM SEATTLE’S TOP ROOKIE LM DRIVER AND HOLLYWOOD TV
experience.
i
STAR CLASPS FRIENDLY FISTS WITH THE 1992 F1 WORLD CHAMP OUT ON THE
GRID. SEE OUR REVIEW AND HOW THEY RAISED $300,000 FOR CHARITY.
Aston Martin’s 50th Celebration
SEE HOW OUR CLIENT ASTON MARTIN RACING, CELEBRATING THE
ANNIVERSARY OF THEIR HISTORIC 1959 WIN NARROWLY MISSED A PODIUM
ANNIVERSARY OF THEIR HISTORIC 1959 WIN NARROWLY MISSED A PODIUM
BY COMING A N OUTSTANDING 4TH OVERALL AT LE MANS THIS YEAR.
Dettaglio DRIVING PASSION I Issue 1 I Winter Brainstorm I www.dettaglio.co.uk
13. “life is not measured by the number of breaths we breathe - but by the moments that take our breath away” GEORGE CARLIN
www.dettaglio.co.uk I exceptional driving experiences I +44 (0) 1622 843805