Alucine Sponsor Deck

aluCine Latin Media Festival
& International Showcase
November 20-29, 2008
Sponsorship Proposal

ABOUT ALUCINE

aluCine is the largest Latin short film, video and new media festival in North
America, screening over 200 cutting edge independent short films and videos of
all genres: fiction, experimental, video art, animation, documentaries and
installations. In Canada, our mission is to showcase the work of emerging and
established Latin artists living in Canada, the USA, Europe and Latin America
through our festival and cultural activities.

Internationally, aluCine is committed to continue disseminating the work of Latin
and Canadian media artists by organizing touring exhibitions in Latin America.
Our commitment with this mission has inspired us to offer free video , sound
and lighting workshops to members of the Latin and non-Latin youth
community, who do not have access to production centers due to language and
financial barriers

aluCine is a model of complex and flexible development combining the
organization of a culturally specific festival that questions the barriers of
discrimination and non-representation that our community face with an
international festival that showcases the best short films/videos in all genres, as
well as disseminating a high percentage of experimental Latino and non Latino-
a Canadian film/video works in Latin America, creating a North –South dialogue
within the continent.

HISTORY OF ALUCINE

Since its origins, aluCine is and has been run by Latina-o artists who show their
work nationally and internationally and who are a vital part of the ever-changing
independent art scene breaking down barriers on cultural and conceptual
specificities.

aluCine aims to create platforms of communication that foster dialogue amongst
film/video and media artists, curators and audiences in Canada, Latin America
and the world. aluCine is not a clear-cut, homogenous festival that hopes to
represent just one voice, but a multiplicity of voices, visions and genres. Our
programming combines the creative strength and the diverse aesthetic,
conceptual, political and sexual preferences of First Nations, European, African,
Asian, Jewish and Mestizo heritages and cultures encouraging critical thinking
and public understanding of inclusion and diversity in media arts.

Our support to the Latino-a artists community is an essential part in our
programming. We are proud to invite you to visit the list of Latino-a and
Canadian artists in general who had participated in aluCine since 1994.
This support grows parallel to the number, quality and depth of the film/ video/
installations/ new media works produced by our community.

EVENT OVERVIEW

Event date: November 20-29, 2008
Venue: National Film Board and other local
theatre venues in Toronto

DEMOGRAPHICS

James to input info from his demographic research.

ALUCINE PRE–EVENTS

aluCine offers a variety of cocktails, parties, press
conferences, working breakfasts, lunches and dinners with
national and international guests, filmmakers, producers, jury
members and audience. Be the host of one of them and take
advantage of all the sponsor and advertising opportunities we
present and those you might have in mind.

Screen your company’s promotional clip during the entire
event.
Display posters, and banners in the venue of the event.
Place a stand in the theatre or galleries where your own
marketing representatives may hand out flyers or souvenirs
during the event.
Get your company’s name as the event sponsor in the catalog,
including your company’s logo.
Allow a representative of your organization to oficially open the
event

SPONSORSHIP

Aware of the opportunity that offers more than 400 million Spanish
speakers in the Americas and the growing arrival of them to Canada,
we are proud of inviting you to be one of the sponsors and
advertisers of aluCine - the largest Latin short film, video and new
media festival in North America.

aluCine screens over 200 cutting edge independent short films and
videos as well as feature films of all genres: fiction, experimental,
video art, animation, documentaries and installations made by Latin
artists living in Canada, the USA, Latin America and Europe.

Furthermore, aluCine has expanded its territory screening every year
the best film and video from around the world, while disseminating the
work of Latin and Canadian filmmakers and media artists in Latin
America.

SPONSORSHIP

With an estimated 25,000 person audience aluCine has captivated
during the last 7 years - filmmakers, producers, other film festival,
artists, students and film lovers, the festival has access to a wide
variety of sponsorship opportunities that can help your organization,
company or business reach possible new clients and new markets
amongst the national and international Latino community, which have
proven to be a demographic with high purchasing power and brand
loyalty tendencies.

We will bring your organization’s name to our screenings, events,
Program Book, posters, postcards, website and event press.
Distribution and visibility will be in places such as theatres, galleries,
cinematheques, video stores, restaurants, bookstores and universities
in Canada, US, Latin America Europe, Asia and Africa.

Overall, aligning your brand with the aluCine has an array of different
benefits. Please review our available sponsorship packages on the
next pages, and contact us with any questions.

SPONSOR PACKAGES
Category Exclusivity: Wine & Liquor Sponsor $20,000
•Exclusive pouring rights for Wine & Liquor within the festival

Branding Benefits:
•Inclusion in local and national newspapers and magazines
•Inclusion in flash e-vite distributed to targeted email database
•Logo inclusion on aluCine website (www.alucinefestival.com) with link to Sponsor
website
•Logo printed on all festival merchandise: t-shirts, posters, flyers, welcome banners
•Full-page, full-color glossy advertisement in aluCine Program (10,000 copies)
•Incorporation of Sponsor name into all press releases and event schedules
•Ability to be exclusive liquor at aluCine monthly pre-events leading up to festival
(5 events)
Engagement and Activation Benefits:
•Live stage recognition at festival
•Signage (Banners and flags) throughout festival
•Sponsor branded ambassadors within the festival
•Illuminated and projected logo recognition throughout festival
•Inclusion on red-carpet media wall in VIP lounge
Business Development/Hospitality Benefits:
•VIP limousine service available to/from airport upon arrival/departure
•Product inclusion in VIP aluCine Gift Bag
•10 VIP All Access festival tickets / 10 VIP gift bags
•20 General admission day festival tickets
•10 aluCine festival t-shirts

SPONSOR PACKAGES
Category Exclusivity: Credit Card Sponsor $20,000
•Exclusive credit card sponsorship within the festival

Branding Benefits:
website
•Ability to be sponsor aluCine monthly pre-events leading up to festival
(5 events)

SPONSOR PACKAGES

Additional Sponsor Benefits (AMEX – Case Study) $20,000

American Express will be the official credit card accepted for the purchase of tickets,
the
food and art/crafts for the festival
All credit card sales of food, arts and crafts, etc. will be offered first through
offered
American Express
Ticket sales through Ticket Master will have a 10% discount for American Express
purchases
Branding as the “Official Credit Card” of aluCine Media Festival
Card”
American Express name & logo displayed and acknowledged as the title sponsor of
title
the festival, on all printed and electronic collateral relating to the event, including but
not limited to:
Pre-event direct mail campaign to all targeted GTA residents
Pre-
Email campaign
Notices in the participating publications:
Advertisements on the participating websites (with a direct link to American Express’
Express’
website) including Official aluCine website – www.alucinefestival.com

Recognition during the event from the organizing committee as the “Official Credit
the
Card”
Card”
American Express will be provided six 10’x10’ canopy tents for the duration of the
10’ x10’
event
American Express will be provided a database of all the other sponsors and vendors
sponsors
Option to hand out and display promotional material in all the featured countries
featured
Exclusive coverage from various media outlets covering the event

Includes 50 passes to attend the 2008 aluCine Media Festival

SPONSOR PACKAGES
Category Exclusivity: Beer Sponsor $20,000
•Exclusive pouring rights for Beer within the festival

Branding Benefits:
website
•Ability to be exclusive beer at aluCine monthly pre-events leading up to festival
(5 events)

SPONSOR PACKAGES
Category Exclusivity: Auto Sponsor $20,000
•Exclusive auto category sponsorship within the festival

Branding Benefits:
website
•Ability to be exclusive auto sponsor at aluCine monthly pre-events leading up to
festival
(5 events)
Ability to park three autos in front of festival entrance, in high visibility area

SPONSOR PACKAGES
Category Exclusivity: General Consumer $10,000
•Exclusive general consumer sponsorship rights within the festival

Branding Benefits:
website
•Half-page, full-color glossy advertisement in aluCine Program (10,000 copies)
•Ability to be sponsor aluCine monthly pre-events leading up to festival
(2 events)

SPONSOR PACKAGES
aluCine Program Book Sponsorship

With a fresh look and dynamic design, our Program Book is printed in English, Spanish
and Portuguese, allowing you to reach a wider number of readers. It is the most
comprehensive source of information about the Festival, becoming an ideal advertising
space for organizations wishing to promote goods, programs and services to a diverse
national and international audience.

10,000 copies are distributed to strategic locations in Toronto, and handed out during the
Festival in the theatres, while 5,000 copies are mailed out to other Latino and short
international film festivals in Canada, US, Latin America and a large number of countries in
Europe, Asia and Africa.

Inside Front Cover $1000
(10.75inches h x 3.75 inches w)
Inside Back Cover $1000
One full page $800
(10.75inches h x 3.75inches w)
Half Page $400
(5.375inches h x 3.75inches w)
1/4 Page $200
(2.6874 inches h x 3.75 inches w)

Including your ad in our Program Book, aluCine's national and international audience,
members and participants will have access to your commercial information for a minimum
period of one year to a great deal price of six cents per reader.

For more info or to E-mail ads, contact:
aluCine Latin Media Festival
Attn: ADS – Alexandra Gelis
design@alucinefestival.com

SPONSOR PACKAGES
Award Sponsorship

Be an Award Sponsor and have a prize be named after your organization.

Best Canadian Film $750
Best International Fiction Film $750
Best Documentary $350
Best Experimental $350
Best Women’s Film $350
Best Animation $350
Best Cinematography $350

Branding Benefits:
website
Sponsor Logo placed on award to be presented to winner
•Quarter-page, full-color glossy advertisement in aluCine Program (10,000 copies)

CONTACT

For more info on aluCine sponsorship, contact:

James Di Fiore
(416) 219-0259 - Direct
james@madflower.ca

Nicholas Bacigalupo
(561) 901-6158 - Direct
nicholas@madflower.ca

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