http://www.jamestnoble.com If you’re a smart marketer, you know what you should be doing to grow your business But, it’s not always easy to follow your own advice.... If you know your Marketing Materials could be working harder for you, But you’re not sure quite how then this will help (this is the same advice that’s working for me and for my Private Clients right now).

2. INTRODUCTION
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If you’re serious about growing your business, you’ve probably already
produced some (hopefully many) content pieces that you can be proud of.
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… But, if that’s true, then you also know just how much work goes into
creating content that’s worth reading (aka. NOT the poor excuses for content
that turn a 1-paragraph idea into a 45-page guide).
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There’s tons of noise out there, so you need to produce high quality content to
attract new customers and grow your business… But, the time required to
produce enough of that content takes away from the time you need to spend
actually running your business.
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It’s the content Catch-22.
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The good news is there are easy (and underused) ways that you can extend the
reach of your existing content…
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Which means:
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• NO MORE wasted time on researching and producing compelling content
• START multiplying the customer-getting power of your best content
pieces
• NO MORE waiting “until there’s time” to improve your content strategy
• START attracting new customers and getting more repeat customers
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3. LIVE GRAPHIC RECORDING OF
WEBINARS OR IN PERSON
EVENT
To increase engagement with (and extend the reach of)
your presentations, webinars, speeches or podcasts, have
someone illustrating your key points live on a whiteboard.
Simple, in-person whiteboarding is proving popular with megabrands
like Coca-Cola to add visual interest to presentations. But, if your office
is short on decent doodlers, then you can always consider turning
outages from your popular webinars into a paid-for whiteboard
“doodle” video (there are online services that will do this for you for a
fee).
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Making it work for you:
Use one of your successful past webinars or podcasts and get one of
your more creative staff members to create a whiteboard drawing of the
main points (see Kelly Kingman’s work here for a good example of this).
The drawing doesn’t have to be a work of art and is a great way to
appeal to your more visual audience members and your busier
prospects who only have time to scan your content.
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Maximize the exposure of your content by pinning the images of your
finished whiteboard graphic to Pinterest, or by sharing the process on
SlideShare. You can even post a time-lapsed video of the drawing
process to tease the content of your webinar or published slides. Send it
out in an email to catch attention quickly and encourage a click-
through to related content.
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Example:
Say you’re a chiropractor and you’re speaking at a health conference -
you could bring someone in to contribute visuals to your speech,
illustrating the highlights as you go. You can set up a camera to film the
process, or ask someone to take pictures at different stages of the
illustration. Then use these visuals to promote a recording of your
presentation.
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4.
ADD TEXT TO YOUR NON-TEXT
CONTENT
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Many businesses are missing the opportunity to get in
front of interested prospects by not optimising their non-
text content for search. Google only indexes text-based
content, so increase the chances of appearing on page one of
Google Images by optimising your visual content’s meta tags.
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Making it work for you:
Include detailed image descriptions using a couple of your main
keywords in the “alt tags” of your images and ensure that your file sizes
aren’t too big to keep your load times speedy. Don’t forget about your
image’s file name - make this short and descriptive to maximize your
search visibility.
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Optimizing your visual contents’ meta data takes minimal effort on
your part and is a really effective way to extend the reach of the images
you’re already using.
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Example:
Say you’re a marketing consultant and you’ve just produced a new
infographic for your blog on the effectiveness of viral marketing - if
your blog is the only thing that’s ranking in the search engine results
pages, you’re missing the chance to drive traffic directly via your
infographic image. So, make sure you fill out the meta data for your
infographic to get it indexed on image-based search engines like Google
Images.
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5. COLLATE YOUR BEST
STANDALONE QUOTES
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If you’ve taken the time to research, develop and
produce content pieces like whitepapers, podcasts or
webinars, then you’ve likely got lots of ready-to-use
content that you’re not taking advantage of. So, go through
them and find your best quotes or tips and archive them.
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Making it work for you:
Send out your best quotes in emails to your audience, or create eye-
catching images of these standalone quotes to share on social media
sites like Facebook, Pinterest, Twitter or Instagram. Don’t forget to
include a link to related content pieces that your audience might be
interested in.
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This is a great tactic to use when you’re short on time to create new
content and a good way to encourage engagement with your audience
while cementing your thought leadership in your niche.
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Example:
Say you’re an engineer and you’re holding a training event - break up
your speech into twitter-sized quotes and create eye-catching visuals
using these quotes to promote your training event, course or webinar
across social media.
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6. BREAK UP BROAD CONTENT
INTO SMALL FOCUSED PIECES
!Another great way of extending the reach of your
existing (and bigger) content is to divide it up into
smaller content pieces. You can turn the focussed
chapters or sections of webinars and whitepapers into easily
digestible, bite-sized pieces like videos, SlideShare presentations,
podcasts, infographics, blogs posts or Google+ Hangouts.
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Making it work for you:
Try using your notes from a specific section of a past webinar to create
a focused (and brief) blog post on the subject. This is a good way for
your content to reach prospects who may have missed the webinar or
saved the recording “to watch later” (aka. the prospects who have
forgotten about it or just don’t have time for it).
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Example:
Say you’re a financial coach and you’ve created a whitepaper download
on investment strategies - you could choose a particularly useful
chapter of your whitepaper to turn into a video script, which could be
read on-camera by yourself or turned into a short animated video (this
can be done quickly through many online services). This low-cost
content repurposing can be used by itself as a mini-training, or to
promote sign-ups and downloads for your larger guide.
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7. CREATE AND LINK TO
CONTENT ARCHIVES
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While your focus should be on regular content
production, it doesn’t mean that your older content
can’t be working for you, too. If you’ve got old content
pieces like blog posts and articles that are still relevant (and
worthy of your audience’s attention) then archive these posts and
link to them from your newer content pieces.
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Making it work for you:
If you have enough content, you can create topical archives on subject
matter that interests your audience. If you don’t have enough content to
create topical archives, then just link relevant keywords in your new
articles, posts and other content pieces to the older content piece.
Alternatively, place a link at the end of the post to an older that they
might be interested in.
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(*IMPORTANT NOTE: don’t link to outdated information - for example,
no one wants to learn about once-effective SEO tips that’ll actually get
them punished in the rankings now!)
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Example:
Say you’re a web design agency with a comprehensive blog containing
news about design, marketing and social media - make a list of your
most popular posts and ensure that you’re still sending traffic to them.
Divide your existing blog posts into broad categories based on subjects
(i.e. “design news”, “social media” and “marketing”) and, if you have
enough content, subcategories based on specific topics (i.e. “visual
marketing”, “responsive design”, “Facebook advertising”). Link out to
these archives from your newer, related posts and link relevant
keywords in your new posts to your popular past posts.
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8. Would You Like My Team To Personally Double,
Triple or Even Quadruple Your Business
...For Free?
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From The Desk Of James T Noble
London, England
December 2013
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Dear Marketing Consultant,
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I’ll cut to the chase.
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I’m looking for a “dream” client for whom I can generate outstanding results.
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If you’re that client, my team and I will personally work with you one-on-one to help
you double, triple, or maybe quadruple your revenue and/or net profit.
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I’ve done it before and I’ll do it again. If you’re the right fit, I’d like to do it for you.
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The Cost? ZERO.
Here's why.
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The very first thing I’m going to do for you is personally create a strategic plan to
bring in immediate additional revenue. I call this “Found Money.”
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There’s no charge for this and it only takes 45 to 60 minutes for us to do together.
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(I’ve grown multiple businesses of my own and consulted for others for well over a
decade - I’ve grown pretty good at fast results.)
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At the end of this initial planning session one of three things will happen:
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1. You love the plan and decide to implement it on your own.
If this is the case, I’ll wish you the best of luck and ask that you keep in touch to let
me know how you’re doing. Perhaps there will be an opportunity to work together in

9. the future.
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2. You love the plan and ask to become a client so my team and I can personally help
you execute it and increase your revenue ASAP.
If that’s the case, we’ll knock it out of the park together. Guaranteed.
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My team and I will even do most of the heavily lifting for you... we develop strategy,
write copy, produce ads and lots more.
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See, every client that has genuinely followed my advice and implemented my
material has got results: tangible business growth, not ‘feel good’ stuff.
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3. In the unlikely (and so far unprecedented) event that you feel you wasted your
time, I will send you $500.00 as payment immediately. No questions or fuss. Your
time is your most valuable asset, and I respect that.
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It’s that simple. There is no catch.
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Go here to find out how it’ll work and why I’m offering this to you:
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www.jamestnoble.com/LetsTalk
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