1. Mainstream and large publishing company
Future Plc
6th largest publishing company in the UK
150+ publications
4 divisions tech, games, moves and music
active business model content, both digital and physical sold for subscription
advertising - print and digital advertising
Total circulation
Print 65, 381
Digital (Ipad) 1631
Digital publications certificate 8479
Combined 75,491 sales per month
Other branded events
Awards
Cross promotion screening with Sky
Distribution model
PRINT: ! WEB:
DIGIMAG: APP:
UNIT 1 A05

2. Independent + publisher +design agency
Church of london
Founded by Danny Miller and Matt both began working for adrenaline mag which closed in
2005. They were working at little White Lies as a side project then launched it under their
new company: Church of London
They now publish 2 magazines:
Little Whit Lies
Huck - skateboard stuff and extreme sports life style mag
Business model
Little white Lies and Huck both exist to create profits but also to act as an advert for the
contact publishing and design part of the business
Church of london as creative agencies
Church of london walk on
the following
products:
Contract publishing's
- Magazines (SCEE)
- brochures
- prospectuses
Distribution model
Print! ! ! ! ! Website
App ! ! Tumblr
Its significant that LWL done not have a digital edition - perhaps to preserve the traditional
qualities and production value of print. The tumblr allows the publishes to interact with the
audience often allowing consumers to submit there versions of LWL covers.
Design
-Film posters
-Film marketing
Events
-Festivals
-Screenings

3. Industry and institution publications
Sight and sound and BFI
SIght and sound is published by the British film Institute . The BFI is an charitable
organization established by Royal charter to promote British Film and TV. They use Sight
and Sound as a record in terms of cinema consumption and output to promote film
education
The BFI is a non-profit organization and there HQ is on london Southbank.
BFI also organize and own
- The london IMAX cinema
- The london film festival
- BFI Eduction - events and publishing
- BFI archives and library
- BFI - Production, UK film documentaries
Distribution model
ABC - 22,000
Print based - sold at large amount
of newsagents + independent cinemas
Online - Archive of issues and
features no digital version of content

4. Analyze of ownership and distribution
Total film and Future plc
Large target audience and mainstream magazine distributed nationwide to enable large
revenue stream. Subscription heavily adverted online and with offers and promotions,
future has embraced digital distribution- especially through Apple newsstand - works with
existing “cover-price”business middle model aims to maximize mother advertising
revenues
Little white lies
Bi- monthly - sold in selected stores and relevant places (cinema, cloths stores) app is not
an interactive mag. suggests that the physical magazine is the most important of the LWL
brand. Reactivity and design of the magazine is more then exclusives . The purpose is to
drive business to create agency par of the business
Sight and sound and BFI
Sight and sound acts as the critical voice of the BFI creates a record of credits and
synopsis of every film realized in UK cinema acts as a record. The purpose of the
magazine is not to make a profit heaver is the there to reflect and shape contemporary
views of cinema. Distribution is mainly subscription payed and in selected news vendors