Your brand also has a significant role to play in helping you attract and retain quality employees, but what steps should you take to achieve this?

2. Monitoring is an essential part of managing a brand. It will help to ensure your branding is correctly funded and will increase the effectiveness of what you are doing by proving that your work is having the desired effect. Managing through monitoring

3. Does your brand measure up? The most powerful measurement is a quantitative one. It’s difficult to argue with the figures. But you should focus on producing statistics and measurements that are relevant to your situation:

5. Focusing on customer satisfaction issues

6. Increasing margins by growing the premium that customers are prepared to pay for The point is not to lose focus.

8. or the market is generally favourable

10. Brand associations (What do customers associate with your brand?)

12. 1. Relationship Online reputation management is really all about word of mouth. But now that this happens online brings some crucial differences: 1. A comment about your brand can be seen by millions of potential customers 2. A comment about your brand will remain saved and searchable for years. 3. You can always find out what people are saying. On the web, nothing is hidden.

13. Managing your reputation online Broadly, you have two options: 1. Try to control it One technique is to dominate Google. Your SEO expert will offer enormous technical detail about how this can be achieved, by cleverly using sub-domains and references to other ‘controllable’ web resources to occupy the top results in Google. 2. Be honest, face up to it and correct it When someone posts a blog complaining about lack of service, get in touch with them and deal with their problem. Correct that individual’s perception of you by doing something for them, and you have every chance of turning them into a convert.

15. Ensure that the task of brand monitoring is not overlooked

16. Set aside some budget for this purpose from the start