A brief overview of the company, our strategy and key successes to date.

3. An integrated offer
Insight & Strategy Social responsibility
Communications audits Crisis management
Ideas generation Digital/Social media
News generation Internal communications
Broadcast navigation Media valuation
Media campaigns Content generation
Public affairs Media training

4. Our strategy

5. 6 Steps to success
CLIENT BRIEFING
INSIGHT & STRATEGY
IDEAS & PLANNING
TESTING & PREPARATION
IMPLEMENTATION
MEASUREMENT

6. Sustaining the message

7. Our structure
MANAGING
DIRECTOR
STRATEGY
& SERVICES CREATIVE
CLIENT ACCOUNT TEAM DIRECTOR
DIRECTOR
RESEARCH DIGITAL BROADCAST
PRINT TEAM
TEAM MEDIA TEAM TEAM
FINANCIAL ADMINISTRATIVE
CONTROLLER SUPPORT

8. Your team
Hamish Thompson Creative Director
Former director of media relations at Dixons Retail (owner of Currys, PC World
and Dixons)
Nicola Carslaw Associate Director, Broadcast & reputation
Former BBC consumer correspondent, commissioning editor, editorial advisor
and consultant
Tracey Harrison Associate Director, Print
Former Daily Mail news reporter, Daily Mirror consumer correspondent and
property specialist
Jeremy Duncan Director, strategy and services
Former managing director at strategic brand consultancy Radius
James Horne Account Manager
Social media specialist
Sue Emmett Associate, Broadcast & consumer
Former newspaper correspondent, senior BBC broadcast journalist
Specialisms include transport, consumer affairs and health
Clare Wade Research Associate
Qualitative research specialist
A multi-disciplinary team of experts

9. Our diverse experience

10. Make do and mend
In mid-2009, in the midst of one of the
deepest recessions in decades, we took
an idea to John Lewis that would have a
transformative effect on the brand. We
suggested that the retailer discourage
shoppers from spending.
As a platform for this honesty, we
proposed that John Lewis partners
rewrite the classic wartime pamphlet
‘Make Do and Mend’, a guide that was
developed to help wartime households
save resources and reduce cost.

11. Shifting the ‘spare tyre’
Sales of Pomegreat juice
increase five-fold
In our latest work with Pomegreat we have
been focusing on the wide ranging health
benefits associated with Pomegranate juice.
We issued a release based on independent
research which finds drinking the juice may
shift problem areas of excess weight, in
particular around the stomach.

12. Launching Britain’s lowest cost eBook reader
We launched Asda’s eBook reader this
week.
At £52, the reader is the lowest cost
model on the market – less than half
the cost of Amazon’s Kindle.
Initial coverage included the Daily Mail
and BBC national radio.
Sales have rocketed already!

13. Relaunching Milton Keynes
Milton Keynes Council and Destination
Milton Keynes asked us to come up with
an idea to support a national drive to
bring more tourists and visitors to their
borough.
Our story was covered extensively online,
in the Daily Mail, Daily Telegraph, Daily
Mirror (twice, including a double-page
spread), The Sun and on BBC Radio 5 Live,
Three Counties Radio and on Anglia
Television.

14. The ‘Grankini’
Debenhams has for some time been
championing the use of real images of
real women in promotional material,
banning the airbrush from photography,
using size 16 mannequins in windows
and more, as part of its celebration of
real women and its rejection of
unachievable, idealised imagery.
We came up with the ‘Grankini’, a story
that helped Debenhams and its
customers to celebrate the human form
in every shape and size. We achieved
mass coverage on and offline.

15. Feed your family for a fiver
This campaign highlighted the
opportunity to create good quality
family meals at low cost by buying
your ingredients from Sainsbury's.
The campaign was a huge success
and triggered associated broadcast
advertising which was endorsed by
celebrity chef Jamie Oliver.

16. The ‘C-thru-cumber’
In order to draw attention to
Sainsbury's specially grown; thin
skinned cucumber, we labelled it as
the ‘c-thru-cumber’.
This catchy name helped the story to
appear on a variety of websites and
provided a significant piece in the
Daily Mail.

17. Milk in a bag
We generated national coverage for
the launch of Sainsbury's 'milk in a
bag' product.
The product was not the first of its
kind and despite being some weeks
behind a well known rival, our launch
gathered huge interest and was
featured on the BBC Breakfast Show.

18. The “Delia Effect”
We capitalised on the launch of Delia
Smith’s new cookbook, “how to cheat
at cooking” and stole a march on
Sainsbury’s competitors by announcing
the well-documented “Delia Effect”.

19. Mobile G2C technology
Belfast based Lagan Technologies help
local governments serve the everyday
interests of approaching 60 million
citizens.
We announced their acquisition by US
company Kana software and achieved
widespread coverage across technical and
B2B media in the UK and Ireland. This
included BBC News, The San Francisco
Business Times and Yahoo! Finance.
We’re now working on the launch of a
mobile app to get the public involved in
improving their neighbourhoods.

20. Launching ‘Clearplay’
We were involved in the UK launch
of Clearplay, a personalised censorship
system which filters selected content out
of films shown on DVD players.
The technology automatically edits
scenes containing nudity, violence,
swearing, blasphemy and other offensive
content according to a user's individual
preferences.

21. The Tiger economy
FDKG is a specialist boutique advisory
company operating in the Chinese luxury
market.
We provided media relations support and
developed a release based on a study of
shopping trends in Mayfair boutiques.
The story was featured as a full page
article in the Daily Telegraph and
significantly raised the profile of FDKG’s
summary report.

22. The ‘maternitree’ campaign
We devised and launched the 'Maternitree'
Campaign for Twig Landscaping. Twig’s
Maternitree scheme encourages family and
friends to plant a tree for newborns and
young ones.
It remains highly successful and was
endorsed by the Woodland Trust president
and broadcaster Clive Anderson.

23. Consumer Choice Awards
We devised the Reevoo awards, analysed
the data, developed and executed the
media strategy and delivered, reaching a
combined print, online and broadcast
audience of around 100 million.
We scored wallpaper coverage for the
inaugural customer choice awards, with
page leads in all tabloids and mid-market
papers, extensive online coverage and
exposure on BBC Breakfast.
The return on investment from the
campaign was more than 50:1.

24. Currys to sell solar panels
We announced Curry’s decision to begin
selling solar panels on the high street. The
story promoted a renewed interest in the
technology and gathered widespread
media attention.
The sale of this product highlighted Currys
green credentials and placed the brand as a
supporter of environmentally friendly
technology.

26. Total media coverage
Broadcast Magazines
- TV - Monthlies
- National radio - Weeklies
- Regional radio - Trade
- Specialist
Newspapers Online
- National press - Forums, blogs
- Regional press - Social media:
- Local press Twitter, Facebook etc

27. A comprehensive service
• 24/7 media monitoring • Monthly media evaluation
• Commissioning research • Cuttings service
• Media planning/strategy • Creation and seeding of virals
• Ideas generation • Product placement
• Press release drafting • Corporate & financial support
• Target lists creation • Media briefings
• Distribution and sell-in

28. Dedicated account management
• Initial start-up session • Day-to-day management
• 24/7 telephone availability • Monthly management meetings
• Contact/Status reports • Client briefings/debriefings
attendance
• Weekly conference calls
• Launches/events representation

29. Strategy timetable
Story threads / PR components Monthly calendar
Planned
timeframe
Activity Major campaign
key elements Media targets

30. Measurement
SAMPLE

31. 5 great reasons to use us
1. We’re an award winning agency with an unparalleled knowledge and
experience of business and consumer facing communications
2. We go beyond brand mentions – we come up with big ideas, creating
stories that engage and inspire to generate real interest and measurable
results
3. We’re exceedingly well connected with enviable relationships with
journalists in broadcast, print and online
4. We have an unrivalled understanding of the power of social media
5. We’re guaranteed to get people talking about you!

32. Contacts
Jeremy Duncan
+44 (0) 7973 159385
Director of Strategy & Services
jeremy.duncan@1238kmh.com
James Horne
+44 (0) 7929 274280
Account Manager
james.horne@1238kmh.com
Twelve Thirty Eight Limited
6 St. Peters Street
St. Albans
Herts AL1 3LF
T +44 (0) 1727 831222
www.1238kmh.com