JamiQ Buzz is a multilingual social media monitoring platform. JamiQ's multilingual social media monitoring software helps businesses listen, measure, and gain insights from conversations taking place online. JamiQ's unique solution provides the widest coverage of the Asia-Pacific's diverse and multilingual social media. JamiQ uses advanced data mining and natural language processing technology to produce real-time buzz trending, sentiment detection, influence scoring, and market segmentation, giving you the critical insights businesses need for immediate and strategic decision-making.

1. JamiQ Buzz Example Case Study
JamiQ Buzz is a powerful multilingual social media monitoring software
that helps businesses listen, measure, and discover insights from
conversations taking place online.
In this example, we analyze the social media from the point of view of the
airline brand AirAsia showcasing many of JamiQ Buzz’s features and how
they can be used directly for a brand.
Disclaimer
This is only an example based on publicly available data. Actual usage of JamiQ Buzz from this brand or any other client is kept
strictly private.

2. Brand Overview
1. As AirAsia’s social
media manager, I want
to see what’s been
happening in the last 30
days globally.
2. The chart shows a total
1 of 24,381 Entries
(unique posts).
3. Trending Words in
multiple languages
2 seem to hint that
people talking about
“big sale” and
“promotion to Bali”.
Which is in line with our
3 marketing efforts.

3. Brand Overview
1. Interestingly, most of
the posts are coming
from Indonesia.
2. Amazingly the bulk of
the chatter comes from
Microblogs such as
Twitter. Which also
means most people are
responding to our
Twitter accounts.
3. It is also good to know
that the sources making
1 the most noise is
AirAsia’s social media
properties.
2 3

4. Competition
1. Having created a Topic
to track the competitor
JetStar, we can turn it
on to see how we stack
up.
2. The chart shows clearly
that JetStar does not
get as much buzz as
AirAsia does.
2
1

5. Market Specific
1. While getting all the
buzz is good, I now
want to focus on
Malaysia, our home
1 market.
2. I think I’ve just spotted
an issue brewing.
People are talking
about the Australian
lawsuit.
2

6. Sentiment
1. Switching over to
Sentiment charts to see
where the problem
could be.
2. There is a clear negative
trend on 24 Jan! Could
this be because of the
Australian Lawsuit
2 news?
1

7. Actual Data
1. Clicking on the chart or
on the trending word I
get to see the actual
data with the filters set
to exactly what I need.
2. True enough, lots of
1 negative entries on
4 blogs, Twitter, and
other sites about the
2 lawsuit.
3. Clicking the links in blue
lets me see the actual
post.
4. Now I need all this data
to send to the PR team,
3
so I down load it all to
Excel.

8. Deep Dive
1
1. Now that I’m sure the
lawsuit is a hot topic for
Malaysia, let me be
specific and search for
2 every post that talks
about the issue.
2. There seems to be
another spike relating
to this issue! (Response
from AirAsia that it
won’t affect sales)
3. I need this exact
trending report to be
sent to PR too. I
download it to a Word
Doc.
3

9. Influencers
1. In order to solve this
problem I need to know
who the influencers are.
So I look into the Top
Sites and set the filters
to Blogs in Malaysia
1 talking about “lawsuit”.
2. I now have a list of the
2 top bloggers in Malaysia
talking about the issue.

10. Spike Detection
1. Now that I’ve taken care
of the lawsuit issue, let
me see if I can spot any
other trends with the
Spike Detection.
2. There seems to be a
spike on Feb 15. What
could that be about?
2
1

11. From: JamiQ Email Alerts no.reply@jamiq.com Spike Detection
To: Me
Date: 15 Feb 2012 1. The email immediate
tells you what the
Subject: [Spike Alert] AirAsia - JamiQ number one issue is. It
Dear Benjamin, clusters similar articles
together so you know
No. Entry Mentions Media Type Link
immediately what most
1 1 RT @Destawrs: Tiket ke bali sampe bulan oktober lagi 67 Microblog Link people are saying.
promo gila-gilaan banget x_X
2 2. All the links to the
2 RT @tnooz: Latest! Airline social seating? AirAsia X goes 46 Microblog Link
antisocial with Empty Seat Option http://t.co/lLi2VwbY
dashboard are available
so if you want to check
3 almost all the big sale tickets at airasia are sold out 34 Microblog Link
them out you can.
4 Japan Airlines orders 10 new Boeing Dreamliners 21 News Link
5 AirAsia and AirAsia X Launch Big Sale Promotion 13 News Link
This could be a crisis or issue around AirAsia. Click here to view the conversations around this spike.
View AirAsia | My Dashboard | My Account
This email was automatically generated by JamiQ.

12. Spike Detection
1. While there’s a lot of on
this day, it seems pretty
normal where there’s
chatter in the day and
less when people are
asleep.
2. The trends seem to
point to our “hot
promotions” and “big
1 sale” with some chatter
about our waiting room.
3. Mostly positive too,
meaning this is a good
day with nothing to
worry about.
3 2

13. Main Dashboard
1. As you can see, I have
many Topics in my
Dashboard, but even
with 1 Topic, I have
completely managed
my brand’s social media
monitoring.
1

14. Setting Up
1. You can tell the system
1 to focus on data from a
market. What happens
is our system will pull
from google.com.my
instead of google.com if
you key in Malaysia.
2. You can put any number
of keywords in multiple
2
configurations of May,
Must, and Exclude.
3. RSS feeds of any other
site can be added as
data sources.
3

15. Social Media Coverage
By default, JamiQ covers a wide array of social media sites and sources. If a specific website is not covered and is
critical to your business, JamiQ’s data mining and web crawling technologies can be deployed to specifically
acquire data from any website in any language at an additional fee.
Data Type Default Additional Coverage Option
Twitter Public Feed Greater coverage is available upon custom request.
(up to 20 tweets/min)
Facebook Public Feed API Greater coverage (such as specific Facebook pages or
Groups) is available upon custom request.
News Over 100,000 News Sites Specific news sites coverage is available upon custom
request.
Blogs Over 2 Million Blogs Specific blog sites coverage is available upon custom
request.
Forums Over 45,000 Forums Specific forum sites coverage is available upon custom
request.
Video YouTube API Other video sites coverage is available upon custom
request.

16. Multilingual Monitoring
The social media is a global
phenomenon that impacts
everyone from every country in
every language.
JamiQ lets you monitor the social
media in any language, from any
market. Everything from Chinese
and Korean to German and
Spanish will be monitored
according to your requirements.
JamiQ also provides a one-click
translation option for any non-
English entries.

17. Translated Sentiment vs. Native Sentiment
Most vendors of social media monitoring solutions provide multilingual sentiment analysis
through translation. This means that a phrase that does carry sentiment often gets its
context and meaning lost due to literal translation. For example:
Actual Phrase Machine Translation Typical Sentiment
萝卜头 radish head Neutral / Unknown
At JamiQ, we perform multilingual sentiment analysis using native language lexicons. This
removes the translation layer and context and meaning is not lost. For example:
Actual Phrase True Meaning JamiQ’s Sentiment
萝卜头 Being conned, gullible Negative
JamiQ’s local language sentiment abilities can also cover local slangs, abbreviations, and
colloquial language.

18. Designed to Localize
To make social media monitoring
work in your market, localization
of data is key. JamiQ’s unique
technology is able to:
1. Analyzes IP Address and
Domains for geolocation.
2. Recognizes City, State,
Country names in people’s
profiles.
3. Resolves GPS coordinates
from mobile posts.
4. Understands short forms
(e.g. NY, KL, SG).
5. Takes into account mentions
of significant landmarks.

19. Unique to JamiQ
Features DESCRIPTION
Multilingual Monitoring • JamiQ supports the monitoring of any keyword in any language right out
of the box.
Accurate Market Detection • Unlike most US-based tools, JamiQ goes far beyond IP address and
domains to detect where an individual is from.
• JamiQ’s proprietary system analyzes profile pages, geo-location data, and
even significant location specific landmarks within text to identify an
individual’s location.
Multilingual Sentiment • JamiQ’s proprietary system supports native English, Chinese
Detection (simplified/traditional), Bahasa Malaysia, Bahasa Indonesia, Tagalog, and
French.
• New language lexicons can be added upon request.
Custom Data Mining • By default JamiQ covers 80% of the most popular social media.
• In situations where specific sites are required, JamiQ can deploy
customized web spiders to mine data from sites the client requires.
100% Customizable • Our complete technology stack is built and owned by JamiQ thus any
modifications above or to the core technology can be made to fit client
needs.

20. Usage Of Social Media Monitoring
BUSINESS FUNCTION BENEFITS
Digital • Campaign tracking
• Influencer discovery
Public Relations • Crisis and issues monitoring
• Stakeholder engagement
Advertising • Campaign testing and development
• Brand planning
Media Planning • Affiliate marketing
• Earned media measurement
Market Research • Brand and perception audit
• Consumer habits and usage studies
Customer Service • Customer feedback
• Issues monitoring

21. Typical Engagement Schedule
Activity Approx. Duration
Requirements Gathering 3 - 5 days
Signing of Agreement 1 Day
Setup of New Client Account(s) 1 – 2 Days
Keyword Consulting, Setup, Testing 1 Week
Client Training 1 Day
Complementary Consulting & Support 1 Week
Ongoing technical support and account management Duration of Contract

22. Some of JamiQ’s Customers

23. About JamiQ
JamiQ’s multilingual social media monitoring software helps businesses
listen, measure, and discover insights from conversations taking place
online. JamiQ’s unique solution provides the widest coverage of the Asia-
Pacific’s diverse and multilingual social media.
JamiQ uses advanced data mining and natural language processing
technology to produce real-time buzz trending, sentiment detection,
influence scoring, and market segmentation, giving you the critical insights
businesses need for immediate and strategic decision-making.

24. Contact JamiQ
BENJAMIN KOE
CEO
+65 6536 0906 (office)
+65 9181 7128 (mobile)
benjamin.koe@jamiq.com
http://www.jamiq.com
67 South Bridge Road, Level 3
Singapore 058697

25. .com