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How effective is the combination
of your main product and ancillary
texts?

Evaluation Question 2
What I have created
• I have created three products:
  a music video, a magazine
  advert, and a digipak. All of
  these are connected as they
  are all created to promote the
  song that I have chosen or the
  album that it is from. They all
  fit in with the Indie genre of
  music as that is the genre of
  music the song is from. All
  three are effective in doing
  this in their own way.
Music Video
• The music video is effective as it allows for the
  song to be heard visually. It adheres to the indie
  genre through the clothing the performers are
  wearing as well as the style of music video, as I
  have based it around real life media texts. My
  music video is effective in its combination with
  the magazine advert as both have similar images
  in them. My music features a series close ups
  never giving away more than a medium shot.
Music video and magazine advert
• Similarly in my magazine advert, it features six
  different images all medium close ups with a different
  effect on them, paralleling the music video. Moreover,
  the ‘fun’ and ‘different’ theme of my music video is also
  evident in my poster as the model is pulling different
  facial expressions, giving it a humorous feel. Moreover,
  the song that my music video relates to is advertised
  on my poster, showing a clear and effective link
  between the two.
  The font used on the poster however is ironic as the
  audience would feel that the song deserves a more
  ‘wacky’ style of font. I have done this to parody the
  song and give it an ironic feel about as many Indie
  music videos do.
Music video and magazine advert
Music video and digipak

• My music video is also effective in linking to my digipak.
  Obviously the song is the key link however the album
  cover features one of the performers of my video so the
  audience will be able to relate to it. He is of the same age
  and demographic as the target audience, allowing them
  to establish a bond with him. My digipak also features
  some of the lyrics located in the song and a similar
  colour that runs through the video. The navy blue
  background is also shown in the song. The text on the
  digipak does not fit in with the fun nature of the song so
  this is not an obvious link, however, the song is ironic in
  the sense it has no true meaning so the serious text I
  have used is ironic.
Music video and digipak
Digipak and Magazine Advert
• Out of all the products, these two are the most
  effective at paralleling one another. This is due to
  the fact it is hard to show a clear link between a
  music video and an ancillary text. The magazine
  advert feature the house colour ‘ navy blue’ which is
  also prominent on my digipak this allows the
  audience to recognise the fact that they are
  promoting the same product. Also the text is the
  same, I have used ‘Bodoni’ on both after changing it
  from ‘Impact’ to represent the Indie genre more
  effectively. The text also allows the audience to see
  the clear link in products.
How effective is the combination of your main
Magazine advert and Digipak
• The model used in each is the same person showing
  a clear and evident link between both. Moreover, the
  model is of the same age and represents the same
  genre that my target audience belong to. This allows
  the audience to relate themselves to the model as
  well as seeing him there makes them want to buy the
  product. The model is wearing similar clothing to
  the target audience, Indie style clothing, so they will
  see the link effectively. Furthermore, the rural
  setting shown in the digipak, coupled with the shots
  taken indoors show the Indie setting, this creates an
  effective link between the two through mise-en-
  scene.
How effective is the combination of your main

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How effective is the combination of your main

  • 1. How effective is the combination of your main product and ancillary texts? Evaluation Question 2
  • 2. What I have created • I have created three products: a music video, a magazine advert, and a digipak. All of these are connected as they are all created to promote the song that I have chosen or the album that it is from. They all fit in with the Indie genre of music as that is the genre of music the song is from. All three are effective in doing this in their own way.
  • 3. Music Video • The music video is effective as it allows for the song to be heard visually. It adheres to the indie genre through the clothing the performers are wearing as well as the style of music video, as I have based it around real life media texts. My music video is effective in its combination with the magazine advert as both have similar images in them. My music features a series close ups never giving away more than a medium shot.
  • 4. Music video and magazine advert • Similarly in my magazine advert, it features six different images all medium close ups with a different effect on them, paralleling the music video. Moreover, the ‘fun’ and ‘different’ theme of my music video is also evident in my poster as the model is pulling different facial expressions, giving it a humorous feel. Moreover, the song that my music video relates to is advertised on my poster, showing a clear and effective link between the two. The font used on the poster however is ironic as the audience would feel that the song deserves a more ‘wacky’ style of font. I have done this to parody the song and give it an ironic feel about as many Indie music videos do.
  • 5. Music video and magazine advert
  • 6. Music video and digipak • My music video is also effective in linking to my digipak. Obviously the song is the key link however the album cover features one of the performers of my video so the audience will be able to relate to it. He is of the same age and demographic as the target audience, allowing them to establish a bond with him. My digipak also features some of the lyrics located in the song and a similar colour that runs through the video. The navy blue background is also shown in the song. The text on the digipak does not fit in with the fun nature of the song so this is not an obvious link, however, the song is ironic in the sense it has no true meaning so the serious text I have used is ironic.
  • 7. Music video and digipak
  • 8. Digipak and Magazine Advert • Out of all the products, these two are the most effective at paralleling one another. This is due to the fact it is hard to show a clear link between a music video and an ancillary text. The magazine advert feature the house colour ‘ navy blue’ which is also prominent on my digipak this allows the audience to recognise the fact that they are promoting the same product. Also the text is the same, I have used ‘Bodoni’ on both after changing it from ‘Impact’ to represent the Indie genre more effectively. The text also allows the audience to see the clear link in products.
  • 10. Magazine advert and Digipak • The model used in each is the same person showing a clear and evident link between both. Moreover, the model is of the same age and represents the same genre that my target audience belong to. This allows the audience to relate themselves to the model as well as seeing him there makes them want to buy the product. The model is wearing similar clothing to the target audience, Indie style clothing, so they will see the link effectively. Furthermore, the rural setting shown in the digipak, coupled with the shots taken indoors show the Indie setting, this creates an effective link between the two through mise-en- scene.