Interested in learning how to Go Mobile? Then check out this cartoon, based on the popular book "Go Mobile" by Jeanne Hopkins and Jamie Turner. It provides all the tools and tips you need to set-up, launch and run a mobile marketing campaign.

1. Hey, Kids. Here are
some nifty tips from
the co-authors of
“Go Mobile!”
How to Get Started
in Mobile Marketing
by
Jamie Turner
Founder of the 60 Second Marketer
and
Jeanne Hopkins
V.P. of Marketing, HubSpot
Co-authors of “Go Mobile”

2. Gartner predicts that by
the end of 2012, the #1
way your customer will
access the internet is via
their mobile device.
To find out how to get
started in mobile, check out
the tips here. Or, better
still, buy “Go Mobile,” now
available in fine bookstores
(and a few not-so-fine
bookstores) everywhere.

3. Our story begins on a planet
much like earth.
This planet had oceans, plants
and humans just like earth.
Okay, this planet was earth.
But that’ besides the point.
s
Damn. There goes the
The important thing was that neighborhood.
earth had a flaming asteroid
hurtling towards it.
Daily News
We’re Toast!

4. Despite the flaming asteroid, it was
business as usual back at the office.
Bob’ big
s Are you kidding?
presentation is It’ 9:00 am
s He’ been at
s
today. I hope he already... it for hours.
laid off the sauce.
We’re going to put
your logo on a blimp,
then ignite the darn
thing. (Burp.)

5. Unfortunately, the client was not Huh?
impressed with Bob’ blimp idea.
s
That’ as bad as your ill-fated
s
baby tattoo idea. No wonder
you drink, Bob.
Let’ try something else ... like
s
mobile marketing.

6. Bob’ blimp idea went down in
s
flames. And so did Bob.
The bad news is she
hated the blimp idea.
The good news is the
bars in this neighborhood
are open 24 hours.

7. Mary Ellen knew that in order to save
the account, the company had to
learn about mobile marketing fast. But I know
someone who does.
Our company knows
nothing about mobile
marketing. I’ll call
him now.

8. Meanwhile, in the
laboratory of Stone Steele...
I wonder if this
radioactive fluid
tastes as good as Stone. It’
s
it looks. Mary Ellen.
I need
!!
your help.
i !
ng !!!
R g
R in

9. So, Mary Beth ... er, Mary The Super Heroes know
Ellen, it sounds like you’re everything about mobile
about to lose the account. marketing.
I’ll have to call my Super
Heroes to fix this. On another note, can you
tell I’ve been working out?

10. We can either save the
Meanwhile, on the planet from the asteroid ...
Super Hero Space or teach people how to
make money with mobile
Station high above the marketing.
earth’ atmosphere...
s
Screw the planet.
Let’ teach them how
s
to get rich quick.
Pizza anyone?

11. The Green Machine
was the first to offer
his advice.
After all, you can only learn
so much by reading comics
by Jamie Turner and Jeanne
The first step to learning mobile Hopkins.
is to get comfortable with it.
Go out and scan a 2D Code, do a
Google Voice Search, download an
augmented reality app or run a
paid search campaign -- just use
the darn stuff.

12. The second step is to There are a lot of ways to set up a
set up your mobile mobile website. Your web hosting
website, which can
actually be quite simple. service will have a plug-and-play
approach. And there are many online
services that can do it. But building
it into your existing site is probably
the best approach.
One simple way to do this is to put
a line of code on your home page
that “sniffs” out the size of the
visitor’ browser screen. If it’ large
s s
(say, over 600 pixels), the visitor is
directed to the regular site. But if
it’ small (under 600 pixels), then
s
the visitor is re-directed to mobile
pages on your site.
The “sniffer” approach, while only
one option, is a simple way to get
your mobile site up-and-running fast.

13. The third step is to do a 2D Generating your own 2D
Code promotion. Code is easy. Just Google “2D
Code Generator” or use the
Even thought the jury is still one on the bottom right
out on whether 2D Codes are hand side of the 60 Second
a fad or are here to stay, Marketer blog.
there’ no denying that they’re
s
a hot topic right now.
Since they’re catching on with
consumers, try incorporating
one into a point-of-purchase
poster, a business card, a
direct mail piece or a brochure.
Just be sure that the URL you
drive people to is 1) designed
for a mobile browser, and 2)
rewards the consumer for
taking the time to scan your
2D Code.

14. Given that,
Search is the shouldn’t you at
#1 activity on least try a mobile
smart phones. search campaign?
The fourth step is to run a
mobile search campaign.
Running a search campaign
on Google, Yahoo or Bing is
very easy. Just visit their
websites and click on their
paid search links.
The good news is that
mobile paid search isn’ as
t
competitive as regular paid
search. So dive on in.
After all, if you don’ do a
t
paid search campaign, your
competitors will soon.

15. Finally, when you’re ready to I have nothing relevant to
hit the big time, try a say. I’m just standing here
because I look good in tights.
mobile display ad.
Mobile display ads are sold on
a Cost Per Click (CPC), Cost
Per Acquisition (CPA) or Cost
Per Thousand (CPM) basis.
There are plenty of great
mobile display services,
including iAd (Apple),
Millennial Media
(Independent), AdMob
(Google) and others.
The bottom line is that mobile
display can be a great way
for your business to acquire
new customers.

16. After a lot of hard work, the Once again, you’ve made me
Super Heroes had look good. So good, in fact,
accomplished their task -- that tomorrow night I have
a date with Mary Beth ... eh,
teaching the corporate world Mary Ellen.
how to make money with
mobile marketing.
Alright already, you’re
going to get some
action. Whatever.
NOW can we order
the pizza?

17. Stone can’ seem to
t
Meanwhile, back at the office... remember my name.
Maybe he’ll remember
it once he sees my
tattoo.
But wait, there’ more!
s

18. About the Co-Authors: Hey, kids. Don’t forget
Jamie Turner is the Founder of the 60 Second to look for “Go Mobile”
Marketer and the co-author of “How to Make at your favorite
Money with Social Media” and “Go Mobile.” He can bookstore or online
be seen regularly on CNN and HLN on the topic of retailer.
social and mobile media.
Jeanne Hopkins is the V.P. of Marketing for
HubSpot and the co-author of “Go Mobile.” She is
responsible for driving 45,000+ leads per month
into HubSpot and has been named one of the top
lead management executives in the U.S. by the
SLMA.
Additional Statistics on Mobile Marketing
• There are 271 million mobile subscribers in the US.
Charts Bin
• There are five times as many cellphones in the world
as PCs. Impiger Mobile
• The average person has their cellphone within reach
14 hours a day. Impiger Mobile
• 90% of text messages are read within 3 minutes of
being delivered. Singlepoint
• 9 out of 10 mobile searches lead to action, over half
leading to purchase. Google

19. Additional Statistics on Mobile Marketing Hey, kids. Don’t forget
• There are 271 million mobile subscribers in the US. to look for “Go Mobile”
Charts Bin at your favorite
• There are five times as many cellphones in the world bookstore or online
as PCs. Impiger Mobile retailer.
• The average person has their cellphone within reach
14 hours a day. Impiger Mobile
• 90% of text messages are read within 3 minutes of
being delivered. Singlepoint
• 9 out of 10 mobile searches lead to action, over half
leading to purchase. Google
• 79% of smartphone users use their phone to help
with shopping, with 74% ultimately making a
purchase as a result. Google
• Mobile coupons receive 10x higher redemption rates
than print coupons. Borrell Associates
• 70% of mobile searches lead to action within one
hour, as opposed to online searches, 70% of which
lead to action within 1 month. Microsoft
• The Weather Channel reports some of their
advertisers receive 6- 7 times higher click through
rates on mobile than on the desktop version. Ogilvy