Slides for my talk 'Communicating and Selling UX Design Deliverables'. Some images have been removed due to confidentiality, so it looks a bit bland, sorry.
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Communicating and Selling UX Design Deliverables
1. Communicating and Selling UX Design Deliverables “Freshly cooked designs. Top quality. Just £30 per kilo.” “Okay, I’ll buy some.” Jan Srutek | UX Designer at Flow Interactive
2. What’s this all about?1. Communication is essential in design 2. How to present design work3. Designing design deliverables @JanSru
3. The way you present your designs matters. A lot. @JanSru
5. We’re selling mainly ‘just’ ideas We need to defend and justify our deliverables @JanSru
6. UX is about As UX professionals,we will only ever be as good as our communications skills. @JanSru
7. Communicate design visually Visualisation improves comprehension, inference, and supports short-term memory. This is something that is quite broken. This is working well. This is something that could use some tweaking. ! !! ✓ @JanSru
15. How to present design Structure your design presentations carefully You use a presentation framework e.g. the one from Communicating Design @JanSru
16. How to get buy-in for your designs Or…get inspired by the Consumer Buying Behaviour Theory @JanSru
17. How to get buy-in for your designs Consumer Buying Behaviour Theory: Problem recognition Information search Options evaluation Purchase decision Post-purchase evaluation @JanSru
18. How to get buy-in for your designs Describe the problem first. Does everyone agree what constitutes the problem? 1. Problem recognition Design problem @JanSru
19. How to get buy-in for your designs Presentinformation framing possible solutions to the design problem. (talk about the design constraints) 2. Information search Persona @JanSru
20. Present multiple solutions that you considered... How to get buy-in for your designs 3. Options evaluation Concept three Concept two Concept one @JanSru
21. Present multiple solutions that you considered... …and ruled out How to get buy-in for your designs 3. Options evaluation Concept three Concept two Concept one @JanSru
22. Explain why the proposed solution is the best one. (Provide a sound rationale) How to get buy-in for your designs 4. Purchase decision Concept two @JanSru
23. Document design decisions made along the way. How to get buy-in for your designs 5. Post-purchase evaluation Concept two Benefits 1.… 2…. 3…. @JanSru
24. Document design decisions made along the way. & Test designs with real customers. How to get buy-in for your designs 5. Post-purchase evaluation TESTED Concept two @JanSru
25. Always have a short executive summary ready up your sleeve. @JanSru
32. Personas Make them believable Make them ‘glanceable’ and comparable Make them visually appealing @JanSru
33. Wireframes This kind of sucks No clear visual hierarchy and logical groupings @JanSru
34. Wireframes Nothing is aligned Your brain spends lots of time figuring it out @JanSru
35. Modify search 1 + 1 = 3 Boxes just add clutter Info design principle by Tufte known as 1+1=3 @JanSru
36. Wireframes Use C.R.A.P. principles to design your wireframes Contrast Repetition, Repetition, Repetition Alignment Proximity Use colour to make things stand out at a glance (colour is processed pre-attentively by our brains) Had to remove the wireframe example, sorry… @JanSru