Evaluating Gallery One & ArtLens

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Evaluating Gallery One & ArtLens – Elizabeth Bolander, Director of Communications and Research Museums and the Web at the Cleveland Museum of Art Take a Deep Dive into Gallery One at the Cleveland Museum of Art 18-19 September 2013

Technologie Formation

Cycle of Evaluation
• Visitor research gathered throughout the
process
• Summative evaluation began in May 2013

Mixed Methods Approach
• Usability tests of all interactives
• Observations (close to 200 completed to date)
• User data from Lens stations and ArtLens
tracked via Google Analytics
• Skype conversations with off-site users of
ArtLens

Mixed Methods Approach
• Comprehensive in-depth analysis
– 100 diverse visitor groups recruited
– Pre- and post-visit interviews
– Visit videotaped with flip cameras
– Phone interviews completed 2-3 months later

ArtLens Snapshot
• 4,978 active users (April 1 – present)
• Close to 75,000 sessions recorded
• Majority of app use is off-site
– Over 50% of sessions recorded on non-CMA
wireless
– Used in 53 countries

ArtLens Snapshot
• Most frequently opened objects
– Chuck Close’s Paul III
– Monet’s Waterlilies
– Jacques Louis David’s Cupid and Psyche
– Prayer Niche (Mihrab)
– Van Gogh’s The Large Plane Trees

ArtLens Snapshot
• 14,324 objects shared from the Collection
Wall
• 356 visitor tours were created and shared
• 315 total shares on Facebook or Twitter

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