1. TWITTER
ONE SIZE DOES NOT FIT ALL
Jane Friedman, Assistant Professor
E-Media (CCM), University of Cincinnati
JaneFriedman.com / Twitter: @JaneFriedman
http://podcampcincinnati.com/s17

2. The Secret That Can’t Be Taught
• This is mostly about being YOU
• Your strategy may change as
your career progresses
• Using Twitter as a means to an
end can backfire

3. 3 THINGS YOU SHOULD
KNOW BEFORE STARTING

4. 1. Twitter is public.
• Access anyone.
• Show your support
to anyone.
• See who your
supporters are.
Everyone can see the
same things as you.

5. 2. Don’t use the Twitter site.

6. Use a free Twitter client

7. Use an application with columns

8. 3. Your Twitter
use is not my
Twitter use.
By Ploop 26 / DeviantArt

9. 3 MODELS TO HELP YOU
GET STARTED
This is not an exhaustive list of models you could
pursue. But it is a good framework to begin to
understand what Twitter is about.

10. Model 1: Listen
• Gather information
• Research your
community
• Be entertained
• Lurk

11. Model 2: Relationship building
• Socializing
• Community building
• Networking
Models to follow
• @jeannevb
• @johannaharness

12. Model 3: Service
• Share info & advice
• Requires engaged
following
• Can be like
broadcasting

13. Other Models
• Traditional media feeds
• @PublishersLunch
• Specialist feeds
• @Porter_Anderson
• Celebrities
• @ConanOBrien
• Creative writing
• “Tweets from Hell”
• Spammers

14. Twitter has tremendous strength when used to
complement other online activity.

15. GETTING THE MOST
OUT OF TWITTER
Best practices & helpful hints

16. Carefully craft your bio and handle

17. Examples of weak bios

18. Examples of strong bios

19. The All-Important Hashtag
• Events
• #wwcon11
• Live chats
• #scriptchat
• Continuous chats
• #amwriting
• Searchability / topics
• #portland
• Social movements
• #fuckyouwashington
• Humor
• #awesometwittersession

20. How Do You Know Who to Follow?
• Twitter recommends
• Ask your friends
• Twitter lists
• Hashtag searches
• Twitter chats
• Blog posts and websites
in your community

21. How You Start Getting Followers
• Tweet good stuff
• Retweet others
• Use hashtags; tweet events
• Participate in chats
• Cross-promote
• Be consistent
• Others recommend you
(#FF)

22. Should You Follow Others to Get Followers?
• Follow people relevant
to you and your topic
• Gaming the system is
short-sighted

23. A Few Do’s and Don’ts
DO DON’T
• Use shortened links • Use full URLs
• Link to specific content • Link to general pages w/o
• Give credit to sources explanation
• Use @ handles • Flood your followers
• Tweet when you without warning
feel like it • Waste people’s time
• Less is more

24. Study Your Effectiveness Over Time
• Clicks
• RTs
• @ mentions / replies
• Favorites
• Follower growth
Best tool:
HootSuite

25. HootSuite Analytics

26. Indications of Reach or Authority

27. USEFUL TOOLS AND
ENHANCEMENTS
There’s more to Twitter than 140 characters

28. Multimedia Tweets

29. Storify

30. Blackbird Pie

31. TwitterFeed

32. Paper.li

33. Flipboard

34. SUCCESSFUL EXAMPLES
TO LEARN FROM

35. @BrainPicker / Maria Popova
• Tweets are like tiny
single-servings of
weekly e-newsletter
• Always linking to something
esoteric & fascinating
• Twitter profile image is same
as website/newsletter

36. @JeanneVB / Jeanne Bowerman
• #scriptchat founder
• #TwitterPIMPAngel
• Creates hashtags that
help build community
• Uses Twitter to network and
build community; not
tweeting out information
(that’s what the chat is for)

37. @EvilWylie / Andrew Shaffer
• Parody & humor
• Got attention by
using @ replies
• Serves as sly
promotion arm for
author

38. Parting Advice
Think of all of the online tools as an extension of your own nervous
system. If you walk into a room, you would get an immediate intuitive
sense of the environment. The same is true of Twitter or any online
environment. When you connect into to theses contexts, you are not
acquiring billboard space. You are entering a context, an
environment. Don’t over-think how you are going to act.
—Christina Katz

39. Continue the Conversation
• Site: JaneFriedman.com
• Twitter: @JaneFriedman
• E-mail: jane@janefriedman.com
Get the session materials:
http://podcampcincinnati.com/s17