Presentation done for National Business Continuity Association. Webinar March 2012 Presented by Jane Jordan-Meier, Author of "The for highly effective Stages of Crisis Management: How to Mange the Media in the Digital Age"

1. Crisis Communications 2012:
Social Media & Notification Systems
with Jane Jordan-Meier
Author : “The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age”

2. Social Media Monitoring Tools

3. What’s in the Maze?
Many useful, free tools
- “Lord” Google
 Google Alerts
 Google Trends
 Google Analytics
- “Prince” Twitter
 TweetDeck
 Twitter Sentiment

4. The “BIG” Tools
Sysomos –
User friendly, multiple languages,
insightful analytics for Twitter
$packages start @ $550 per
month
Radian6 – the BIG “Daddy”
Industry standard, flexible, real-
time results, in-depth data
$packages start @ $600 per
month
Trackur
Sentiment tagging, saves search
phrases
$ packages @ $18 per month

5. A Look at Radian6
Sample dashboard of Radian6

6. Social Media “War Room”
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7. Hashtags are critical: Qld Floods
Trending around globe
• #bnefloods, #thebigwet
#Qldfloods
• Used effectively by Qld
Police
• Tweeting peaks coincided
with flood peaks = vital Sysomos MAP shows
news source where in the in world
people tweeted about the
floods: Hyperglobal,
Hyperlocal world

8. Hashtag Rules
• Compact
• Simple & easy to understand
– #foodsafe
– by partners
• Low character count
• Organic - #bnefloods
• Test BEFORE crisis
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10. Final Thoughts
“What happens in Vegas stays
on Google”
Scott Monty, social media guru,
Ford Motor Co
“Internet is written in ink
not pencil”
Mark Zuckerberg’s girlfriend in movie “The Social Network”

11. Jane Jordan-Meier
www.crisismanagementbook.com
@janejordanmeier (Twitter)
jane@janejordan.net
“The Four Highly Effective Stages of Crisis
Management: How to Manage the Media in the
Digital Age” published by CRC Press, May
2011
Thank You! .
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