Guest lecture by Janus Boye given at VIA University College in Horsens, Denmark in October 2013

1. From idea
to company
VIA University College
7 October 2013
Janus Boye

2. Learn to accept change
Sweden changed to driving in the right side

3. Before you start

4. Make the key
decisions
1) Company name?
2) What’s for sale?
3) Who needs your
product?
4) How will customers
find you?
5) What will it cost?
6) Where will you work?

5. Fail fast
Easy in theory, but tough in practice

6. What’s really your product?

8. The 2nd simple idea
Differentiation by being vendor-neutral

9. It is the team
You can’t do it all on your own

10. First hire
When my fiancée was away Spain in 2005

11. Do networking
Keep an open mind and read good books

12. Find something you really enjoy
Richard Branson did drag for charity

13. My favourite morning run
Run with the Vikings on Conference Day #2

14. Get help
Danske Bank has made it possible for J. Boye

15. Get started
PR is great but long-term

16. Take risks
Launching a US conference in 2009

18. Stay hungry, stay foolish

19. Questions
Janus Boye
jb@jboye.com
+45 29 70 15
00
jboye.com
@janusboye