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Semantic TechnologiesWhat is in it for the (unhappy) CMS customers? Janus Boye @janusboye jb@jboye.com The international community for web and intranet professionals
Based in Aarhus, Denmark Almost 400 customers, including Amnesty, Cancer Research UK, Environment Agency UK, EUMETSAT, European Commission, European Patent Office, Federal Reserve Bank of New York, GDF SUEZ, Lloyds Bank, Lund University, Medtronic, Merck, National Geographic Society, NYK Europe, OMV, Oxfam, Shell, Siemens, Swarovski, SWIFT, Unilever, UNHCR, Wienerberger Local and international groups 2 conferences a year in Aarhus + Philadelphia Advisory engagements, eg. on digital strategy, vendor selection
http://jboye.com/blog/
World’s 10 largest cities with a female mayor?
Keep going! “everything feels like a failure in the middle.” - unknown (soldier)
10 years of progress
CMS Customer Agenda 2001 Personalization Mobile Open source Portals
CMS Customer Agenda 2011 Social media Mobile Engagement Analytics
“The nice thing about standards is that there are so many of them to choose from” ,[object Object],[object Object]
1) Content explosion
2) Losing control
4 things you can do
1) Learn more
2) Move towards a CM culture
Case: BBC
3) Beyond Web 2.0
4) Enter
4predictions for a better digital future
Flying cars
1) New relationships
2) Digital productivity
3) Data as the new platform and social is the intelligence
A final quote and a few words
“People don’t want a drill machine, they want a hole in the wall” ,[object Object],[object Object]
See you next time
http://aarhus11.jboye.com/
The international community for web and intranet professionals Questions?
Semantic Technologies: What is in it for the (unhappy) CMS  customers ?
Semantic Technologies: What is in it for the (unhappy) CMS  customers ?

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Semantic Technologies: What is in it for the (unhappy) CMS customers ?