The art and science of selecting the right CMS
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This presentation is from a tutorial held at the J. Boye Aarhus 13 conference. See http://aarhus13.jboye.com/tutorial/the-art-and-science-of-selecting-the-right-cms/ The goal is to help you and your team understand Web Content Management technologies, architectures, and the marketplace. Janus Boye led an intensive, fast-paced and vendor-neutral introduction to Web Content Management functionality, product categories and specific vendors. The tutorial concluded with a roadmap for product selection. The 3-hour tutorial also presents a practical approach to selecting a CMS, based on marketplace realities and the experiences gained in many selection projects. While it is easy to document dozens of functional and technical requirements for a content management system (CMS), writing more requirements actually makes it harder to select a product.
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The art and science of selecting the right CMS
- 1. The art and science of selecting the right Web CMS Janus Boye jb@jboye.com @janusboye #jboye13 J. Boye Aarhus 13, Denmark
- 5. Q: What are the biggest challenges related to CMS? • Editor interface too heavy • Vendors too slow at adding new features • Lack of support and development from IT • Poor back-end performance • Finding good, local system integrators • To actually leverage the technical potential of the platform • …
- 6. Q: Which things are most important regarding CMS? • • • • • User friendly: For end-users AND editors Time-to-market Performance and stability Flexibility and open architecture …
- 8. ”People don’t want a drill machine, they want a hole in the wall” - Philip Kotler
- 11. Homework for customers • • • • • • • • • • • Editors, content and information Time-to-market Project plan Strategy & governance Internal ressources Unique requirements Budget Technology stack Stakeholders Project methodology Interoperability
- 12. • • • • • • • IT Communications Marketing Web team Legal + procurement Management ?
- 13. xxx
- 14. PS: Budget xxx
- 16. • • • • • Is it just a CMS project for a web site? Is it only for the intranet? Mobile-first? What are the expectations of the project? Including a blog or newsletter solution as well?
- 17. It’s not much use to know what is happening if you don’t know why You can’t know why things are happening if you don’t know what is happening Lou Rosenfeld: ”Marrying Web Analytics and User Experience” (J. Boye Philadelphia 2009) 15
- 18. • How to be smart about gathering the requirements?
- 19. • What’s the characteristics of good tender / RFP?
- 20. ”The nice thing about standards is that there are so many of them to choose from” Andrew S. Tanenbaum
- 22. • What’s the characteristics of a winning proposal?
- 23. Don’t let vendors rush the decision!
- 26. WHICH IS THE LEADING
- 27. WHO WILL BUILD IT?
- 29. About the organisation Project details, scope and goals Project timeline Important use case scenarios (max 10) CONTENT Selection criteria Vendor-related requirements Related projects Characteristics and technical architecture
- 30. O P E N S O U RC E
- 33. License models and pricing xxx
- 34. Vendor Vendor Vendor Vendor Vendor A B C D C Scenario 1 OK OK - Scenario 2 OK OK OK OK - Scenario 3 OK OK OK - SCORING
- 36. Demo & test drive xxx
- 37. Tips for the process? xxx
- 44. 2007 elephants: - EMC - IBM - Interwoven - Open Text - Oracle/Stellent - Vignette 2013 elephants: - Adobe - Autonomy (HP) - EMC - IBM - Microsoft - Open Text - Oracle
- 46. • • • • • • • • • • • CoreMedia e-Spirit Getit / Onion Imperia Infopark OpenCMS Pirobase RedDot (Open Text) SDL Tridion Typo3 …
- 48. How to navigate the marketplace? xxx
- 50. Janus Boye, J. Boye jb@jboye.com @janusboye + The international community for web and intranet professionals
Notes de l'éditeur
- http://www.gartner.com/technology/reprints.do?id=1-1HYYYL0&ct=130801&st=sg
- Thorough planning is crucial to the process. This includes:assembling the right project teamIdentifying the needs from the organisationagreeing on how to make decisionsBudgetmaking sure you comply with legal requirements; Talking to other CMS buyersSetting a realistic scope for the projectKnowing the risks etc…In this section we will outline the basic prerequisites of CMS selection, which are crucial to successful projects.
- There are several decisions to be made during a CMS selection process. It is extremely important to know how the decisions will be made and who will be making them before the project is launched. If you do not establish how decisions will be made early on, you risk project delays and frustration. The approach outlined in this report is not a model with pluses, minuses and points. Instead the generated output is more descriptive and dialogue based. If your decision makers expect a large points based schedule on which a decision can be made, make sure to address that early on. Before thinking about the decision making process, verify as to whether there are things you cannot decide. Are you part of a large company, or government organisation, where rules on procurement of software are firmly in place? Licences for a CMS which you are now supposed to implement may already be a reality. There may be a fixed set of legal requirements which should be used in all projects.
- Have a budget for the projectMake sure to plan for after launch as well. Often year 2 is just as expensive or even more expensiveMake sure to include maintenance, licenses, hosting etc. – this can be quite a lot
- http://jboye.com/conferences/philadelphia09/speakers/lou_rosenfeld
- Sometimes vendors will try to make you sign a contract quickly. There is always room for negotiations when you are ready. Avoid falling for the classic special-price-for-you-trick.
- Thorough planning is crucial to the process. This includes:assembling the right project teamIdentifying the needs from the organisationagreeing on how to make decisionsBudgetmaking sure you comply with legal requirements; Talking to other CMS buyersSetting a realistic scope for the projectKnowing the risks etc…In this section we will outline the basic prerequisites of CMS selection, which are crucial to successful projects.