Developing Revenue-Generating Brand Presence with Social Media Tools
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1) The document discusses various social media platforms and tools that can be used to develop a revenue-generating brand presence, including Twitter, newsletters, events, and LinkedIn. 2) Twitter lists and searching for requests from journalists can generate press opportunities. Newsletters like HARO and SourceBottle allow positioning as an expert source. 3) Events are a way to make valuable connections, and LinkedIn enables building authority through group participation and content sharing. 4) The tool IFTTT can help automate the delivery of press and connection leads on a daily basis.
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Developing Revenue-Generating Brand Presence with Social Media Tools
- 1. Jar ed Car rizales Developing a Revenue- Generating Brand Presence with Tools and Social Media
- 2. @JaredCarrizales What I Do Search Marketing Marketing We help build a presence while generating revenue Consulting Advice designed specifically for your business Revenue Intuitive analytics setup and data reporting
- 3. @JaredCarrizales Agenda We will talk about this What I Do1 Where Should I Be?2 Twitter3 Newsletters4 Events5 LinkedIn6 PR Tool7 Contact8
- 4. There’s a million places to promote yourself, but which will yield the most fruit? Where?
- 5. @JaredCarrizales Which One? Pick which is best for your brand 4. LinkedIn Groups Connections 1. Twitter Lists Press 2. Newsletters HARO Source Bottle 3. Events Meetups Pro Organizations Conferences
- 6. Leverage lists, and requests for sources from journalists and reporters. Twitter @JaredCarrizales
- 7. @JaredCarrizales Twitter Lists You can either create your own list or subscribe to a list created by someone else; Twitter lists can be used to follow a separate group of Twitter users from those you follow. Creating or subscribing to a list allows you to see only Tweets from users on that list.
- 8. @JaredCarrizales Twitter Lists …for clients 1. Maintain a “social relationship” with current clients 2. Target prospective clients and get on their radar 3. Help current/prospective clients solve pain points or answer questions quickly 4. Create lists for prospects you meet at events By segmenting Twitter accounts, you’re able to easily prioritize who to keep in touch with. This helps to:
- 9. @JaredCarrizales Twitter …for press possibilities 1. Lists are extremely helpful here too – use them to keep in touch with niche/local journalists 2. Use searches in Twitter like “for a story” and “email me at” to find requests for sources 3. Find speaker and interview opportunities using searches like “call for speakers” 4. Get fancy and use trigger tools to help sort leads automatically Twitter is a gold mine for press, you just have to be organized and know where to look.
- 10. E L E V TO R Signing up for select newsletters can help boost presence and build authority Newsletters @JaredCarrizales
- 11. @JaredCarrizales Help a Reporter Out HARO is an online service for journalists to quickly gather feedback from sources. It’s designed to enable journalists to find people who have experience in particular issues, so that journalists can get advice / quotes for stories they’re covering.
- 12. @JaredCarrizales HARO …for press possibilities 1. Sign up for the service; respond to appropriate inquiries 2. After qualifying the request, make sure to respond with brevity, speed, and be unique 3. Don’t forget to leverage press for more press 4. Detailed instructions, case studies, and more available here: heroicsear.ch/haro-press The single easiest medium to earn the most authoritative mentions from the press.
- 13. @JaredCarrizales SourceBottle SourceBottle emails "call outs" from journalists to potential sources signed up for the service. Fewer opportunities than HARO, but still a good lead source.
- 14. @JaredCarrizales SourceBottle …for press possibilities 1. Similar to HARO, newsletters delivered everyday 2. Extremely concise and easy to respond via form 3. Become a columnist 4. Worldwide Wide range of possibilities, especially in other countries.
- 16. Every event, large or small, is an opportunity to build your brand and lead possibilities Events @JaredCarrizales
- 17. @JaredCarrizales Personal Marketing at Events …for valuable connections 1. Partner with the event 2. Create serendipity 3. Be disciplined with a CRM, follow up Make the most of your time at an event. Focus on long-term possibilities.
- 18. Make the most of personal contacts, groups, and build authority. LinkedIn @JaredCarrizales
- 19. @JaredCarrizales Leverage LinkedIn …to help build authority 1. Participate in certain groups to build up authority (niche, local, alumni) 2. Share helpful, non-promotional updates 3. Streamline content sharing with social media dashboards 4. Measure where your message is best received, then press Authority-builder by design, LinkedIn has all the tools to help you develop a personal brand.
- 20. PR Tool
- 21. @JaredCarrizales What if you could receive these leads everyday?
- 22. @JaredCarrizales What if you could receive these leads everyday?
- 23. @JaredCarrizales What if you could receive these leads everyday?
- 24. @JaredCarrizales
- 25. @JaredCarrizales IFTTT “If This Than That”
- 26. @JaredCarrizales IFTTT “If This Than That”
- 27. @JaredCarrizales IFTTT “If This Than That”
- 28. @JaredCarrizales IFTTT “If This Than That”
- 29. @JaredCarrizales IFTTT “If This Than That”
- 30. @JaredCarrizales IFTTT “If This Than That”
- 31. @JaredCarrizales IFTTT “If This Than That”
- 32. @JaredCarrizales IFTTT “If This Than That” http://heroicsear.ch/lang-recipe
- 33. Thank You More questions? Find me @JaredCarrizales or jared@heroicsearch.com