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Social Media & Networking PA AMSUG January 20, 2010 Jason Hoeppner, CIC B. H. Burke & Co., Inc.
Videos ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
What Is Social Media? ,[object Object],[object Object]
What Is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should We Use It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Out There ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We Will Take a Look at How Your Agency Can Use Facebook, LinkedIn, and Twitter.  We Will Also Briefly Discuss the Use of Blogs and Your Website.
 
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agency Strategy – side note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],By the way, if you are not already using social media as an HR tool, you definitely should start!
Things To Think About ,[object Object],[object Object],[object Object],[object Object]
Things to Think About –  Why Do We Lose Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Things to Think About –  Why Do We Keep Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now, From the Experts ,[object Object],[object Object],Chris Brogan & Julien Smith,  “ Trust Agents”, p. 142
Now, From the Experts ,[object Object],[object Object],[object Object],Chris Brogan & Julien Smith,  “ Trust Agents”, p. 142-3
Now, From the Experts ,[object Object],[object Object],[object Object],[object Object]
Now, From the Experts ,[object Object],[object Object],[object Object],[object Object],http://altitudebranding.com/category/social-media-time-management/
Now, From the Experts ,[object Object],[object Object],http://altitudebranding.com/category/social-media-time-management/
Now, From the Experts ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Facebook Enter your first & last name. Enter your  email address & a password. Fill in your sex & b-day. Click the  Sign Up  button. http://www.facebook.com
How Do I Get Started? — Facebook You will have to enter the security check words. Then click the  Sign Up  button. http://www.facebook.com
How Do I Get Started? — Facebook Finally, you should upload a profile picture. Then you can enter your schools, years of graduation, & company to find more friends. You Can Skip Any of These Steps Now, but Before You Connect with More People, It is Important To Have a Good Profile Set Up. Your first step, if you choose to do it, is to enter your email and import friends.
How Do I Get Started? — Facebook Before we do anything else,  we should review the security settings on your account.  They should be based on the overall strategy that was discussed at the agency. From the main screen, click  on  Settings , then click on  manage  next to  Privacy .
How Do I Get Started? — Facebook Click on the  Profile  section.
How Do I Get Started? — Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Facebook On the  Contact Information  tab you can also set who can view the contact information you entered on your profile.
How Do I Get Started? — Facebook You can also set if – and how – you will be notified when something happens in your FB account  (e.g., someone posts something on your wall). You can get an email, for some actions, a text to your phone, or no notification.
How Do I Get Started? — Facebook ,[object Object],[object Object],[object Object]
How Do I Get Started? — Facebook Facebook Ads: On your Profile page look to the right-hand column.  There will be several advertisements, and on top of the column, a link  “ Create an Ad”
How Do I Get Started? — Facebook
How Do I Get Started? — Facebook
How Do I Get Started? — Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Facebook ,[object Object],[object Object],[object Object]
One Last Facebook Note ,[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — LinkedIn http://www.linkedin.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You will then need to confirm your account by clicking on a link sent to your email address.
How Do I Get Started? — LinkedIn Import contacts from your web email.  Work on your profile!
How Do I Get Started? — LinkedIn Lot’s of stuff to fill in… Once you have the basics you can focus on  recommendations .
How Do I Get Started? — LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — LinkedIn The Groups on LinkedIn are an excellent way to connect with people who are in your industry.
How Do I Get Started? — LinkedIn ,[object Object],[object Object],[object Object],You can add sections/applications to your Home screen. Other useful sections/applications are  Who’s viewed my profile?  and  Events.
How Do I Get Started - LinkedIn ,[object Object],[object Object],[object Object]
One Last LinkedIn Note ,[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Twitter http://www.twitter.com https://twitter.com/login Twitter Is the Easiest Platform To Set Up & To Start Using. Click on the  Sign up now  button.  Note that once you have an account, you can just click on the  Sign In  button to start.
How Do I Get Started? —Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Read the Tips!!
How Do I Get Started? — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Twitter ,[object Object]
How Do I Get Started? — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The potential of this new feature is still being realized…
How Do I Get Started? — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bonus Your great article on how to prepare your vacation home for winter… They like and share your article
Social Media Time Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This slide and the following four are from Amber Naslund’s blog: http://altitudebranding.com/category/social-media-time-management/
Social Media Time Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Time Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Time Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Time Management ,[object Object],[object Object],[object Object],Amber Naslund, http://altitudebranding.com/category/social-media-time-management/
Online Presence & Image ,[object Object],[object Object],[object Object]
What To Watch Out For ,[object Object],[object Object],[object Object],[object Object]
Case Study 1 — PA ,[object Object],[object Object],[object Object],They Have Gotten 12 Leads from Their Followers and Have 3 New Customers & 7 New Policies (250/12/7).  They have also tracked about 100 unique website hits.
Case Study 2 – MA ,[object Object],[object Object],[object Object],[object Object],They Get About 6 Leads Per Week, and They Close on About 15% of Those Leads.
Case Study 3 – NJ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study – Additional Examples ,[object Object],[object Object],[object Object]
Agent Inspired Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agent Inspired Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Back at the Office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do Not Expect Immediate Results.  As With Any Relationship, It May Take Some Time To Develop a Level of Trust That Transitions to an Agent/Client Situation.
Agency Policy on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources / Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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PA AMSUG Soc Med Jan10

  • 1. Social Media & Networking PA AMSUG January 20, 2010 Jason Hoeppner, CIC B. H. Burke & Co., Inc.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. How Do I Get Started? — Facebook Enter your first & last name. Enter your email address & a password. Fill in your sex & b-day. Click the Sign Up button. http://www.facebook.com
  • 26. How Do I Get Started? — Facebook You will have to enter the security check words. Then click the Sign Up button. http://www.facebook.com
  • 27. How Do I Get Started? — Facebook Finally, you should upload a profile picture. Then you can enter your schools, years of graduation, & company to find more friends. You Can Skip Any of These Steps Now, but Before You Connect with More People, It is Important To Have a Good Profile Set Up. Your first step, if you choose to do it, is to enter your email and import friends.
  • 28. How Do I Get Started? — Facebook Before we do anything else, we should review the security settings on your account. They should be based on the overall strategy that was discussed at the agency. From the main screen, click on Settings , then click on manage next to Privacy .
  • 29. How Do I Get Started? — Facebook Click on the Profile section.
  • 30.
  • 31. How Do I Get Started? — Facebook On the Contact Information tab you can also set who can view the contact information you entered on your profile.
  • 32. How Do I Get Started? — Facebook You can also set if – and how – you will be notified when something happens in your FB account (e.g., someone posts something on your wall). You can get an email, for some actions, a text to your phone, or no notification.
  • 33.
  • 34. How Do I Get Started? — Facebook Facebook Ads: On your Profile page look to the right-hand column. There will be several advertisements, and on top of the column, a link “ Create an Ad”
  • 35. How Do I Get Started? — Facebook
  • 36. How Do I Get Started? — Facebook
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. How Do I Get Started? — LinkedIn Import contacts from your web email. Work on your profile!
  • 43. How Do I Get Started? — LinkedIn Lot’s of stuff to fill in… Once you have the basics you can focus on recommendations .
  • 44.
  • 45. How Do I Get Started? — LinkedIn The Groups on LinkedIn are an excellent way to connect with people who are in your industry.
  • 46.
  • 47.
  • 48.
  • 49. How Do I Get Started? — Twitter http://www.twitter.com https://twitter.com/login Twitter Is the Easiest Platform To Set Up & To Start Using. Click on the Sign up now button. Note that once you have an account, you can just click on the Sign In button to start.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. Bonus Your great article on how to prepare your vacation home for winter… They like and share your article
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.

Editor's Notes

  1. http://www.fredcavazza.net/2009/04/10/social-media-landscape-redux/
  2. Go to the article: http://mashable.com/2009/11/04/twitter-lists-uses/
  3. Measure, measure, measure.
  4. URL shorteners