5. UX is really important
Bar QWERTY DOP+ Mid Size Big Size
QWERTY Slide DOP Stylus Tablet Tablet
Pen
Touching
Typing Touching Touching Watching
Typing Touching Touching Watching Watching Drawing
Writing
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6. Application Era.
Application is opportunity to get success in Mobile
industry.
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7. Service Platform
Mobile Service have been evolved on platform.
VS.
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8. Service Platform
Including Facebook, A lot of web service platform
affect Mobile clone.
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9. Web OS Platform
Not yet Web OS, but Web service platform
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10. Who had owner of UX
Different OS UI makes Users difficult.
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11. Web? App?
What does the mobile UX look like?
App Mobile Web App Mobile Web
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12. Native Apps
Mobile Services(Apps) from OS Provider
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13. 3RD Party Service Platform
Globally 3RD Party Venture companies are growing up.
They have their own UX for customer.
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14. Dilemma
Without Service platform
No attractiveness for customer
With Service platform
UX differentiation occurs
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15. Web will be the key
Many of apps will be made of web technology.
•One source Multi use
•Multi device Same experience
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16. The Big Question mark?
“Our Biggest Mistake Was Betting Too Much On
HTML5”
“It's not that HTML5 is bad. I'm actually, on long-
term, really excited about it”
“One of the things that's interesting is we actually
have more people on a daily basis using mobile Web
Facebook than we have using our iOS or Android
apps combined. So mobile Web is a big thing for us.”
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17. Need to have strategy
Slow response
Performance App
Native function support
VS.
Multi device support
Web
Mainly view function support
1. 2. 3.
Web App
App App Web Web
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