This document discusses using Facebook for business purposes. It covers setting up a Facebook page for a business, including customizing tabs and applications. Examples are given of companies like Levi's, Dell, and Gatorade that effectively use Facebook. Tips are provided for the types of content businesses should post, like promotions, industry news, and blog posts. Metrics for measuring the success of a Facebook page are described, like interactions, fans, and page views. The Facebook Open Graph API and privacy issues are also briefly outlined.

1. Using Facebook For Business Florida Direct Marketing Association May 20, 2010 Jeff Yaniga – Destination Rx – http://www.drx.com Jason Peck – eWayDirect – www.ewaydirect.com

2. What We’ll Cover What do YOU want to learn? Plus.. Setting up a Facebook page for your business Tips for effectively leveraging your page Examples of companies doing it well What you should know about the FB Open Graph API What you should know about privacy on FB

3. Why Facebook 400 million+ people (over 100 million in US) 2nd most popular website behind Google Great tool for connecting people Fastest growing demographic? Women 55+ 60% of Facebook fans and 79% of Twitter followers are more likely to recommend certain brands since becoming a fan or follower.

4. Business Goals for Facebook Get Found Test Ideas Engage Audience Promote content you’ve created

5. Pages vs. Profiles

6. Creating a Facebook Page http://www.facebook.com/pages/create.php

7. Edit Basic Page Info *Tip – Make sure you hit “publish” when you’re ready to make your page public

8. Customize It - Tabs Tabs are extra ways to deliver content and promotions to people through Facebook pages

9. Customize It - Tabs Edit page (link on left) then browse more apps

10. Finding Applications

11. Install Applications Networked Blogs – publishes your blog to your page and to fans’ news feeds Events – if you have online events (webinars) or offline events, this create events for them YouTube for Pages Twitter for Pages Static FBML – Enables you to create and customize own tab

12. Other Settings

13. What to Post Industry news Industry facts Viral content Business news Promotions/deals Blog posts (can be automated)

14. Custom Landing Pages Install Static FBML App and Customize Ideas Promotions/special offers Customized welcome/greeting Exclusive fan-only content Featured products/whitepapers Email newsletter signup

15. Examples Levi’s Dell Gatorade Everyday Wildlife Champions (sponsored by Dawn)

16. Levi’s on Facebook

17. Dell on Facebook

18. Gatorade on Facebook

19. Everyday Wildlife Champions

20. How To Measure Insights (link on left for page admins) Interactions, Interactions per post, comments, likes Number of fans, number of page views Still, pretty limited Custom tracking links Google analytics

21. FB Open Graph API Registration – Login with faces Data collection user ID, name, email, gender, birthday, current city, profile picture URL, and the user IDs of the user’s friends who have also connected with the application. Like button Activity Feed/Recommendations

22. Open Graph Example – Levi’s

23. Privacy on Facebook Be careful what you share Additional reading: How to manage privacy in 2 mins - http://holykaw.alltop.com/how-to-manage-your-facebook-privacy-in-2-minu

25. Final Thought Integrate Facebook with what you do. It doesn’t need to be your home base.