Social media is often thought of as Facebook and Twitter but blogging is as much a part of social media, and some say more, than both Facebook and Twitter.

1. Blogging For Business
presented by Sonix Socia Media
October 11, 2012

2. Blogging Definition and Stats
✤ Every blog is a website but not every website is a blog.
✤ The pure definition of a blog is:
✤ A Web site containing the writer's or group of writers' own experiences, observations, opinions, etc., and often
having images and links to other Web sites.
✤ In 2012 it has evolved into major publishing businesses such as Huffington Post that
was sold recently for over $300 million.
✤ It is also used by companies to display their thought leadership and expertise. Blogs are
now considered an important part of a companies participation online and no longer
the preserve of the private personal blogger.

3. Definition and Stats (cont’d)
✤ The evolution of search engines has also made the creation of unique content in a
variety of media vital, to improve brands and businesses online visibility to Google,
Bing and Yahoo.
✤ The world of personal self expression is now only a part of what keeps blogging
vibrant and an important part of the rapidly growing web.
✤ 60% of businesses have a business or company blog.
✤ 35% actively blog one timer per month versus 65% who haven’t updated their blog in
one year or more.

4. Blogging and Social Media Stats
72% Use Facebook 50% Use Blogging
59% Use Twitter 33% Use YouTube

5. Hungry Girl - From Blog To Business

6. Hungry Girl - From Blog To Business (cont’d)

7. Skinny Bitch - Keeping Business Going With Blog

8. Skinny Bitch - Keeping Business Going With Blog (cont’d)

9. Skinny Bitch - Keeping Business Going With Blog (cont’d)

10. Cook Train Eat Race Blog

11. CTER - continued

12. Sonix Social Media
✤ Be sure to utilize the forums section of SonixSocialMedia.com to ask questions and
see what your peers are thinking about when it comes to social media for business
✤ Jason Bahamundi
✤ 214-356-6656
✤ jason@sonixstudio.com
✤ Chad Van Calster
✤ 920-482-2929
✤ chad@sonixstudio.com
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