This document provides an overview of using Twitter for business purposes. It discusses Twitter's history and demographics, providing examples of how some businesses have effectively used Twitter and others that have not. The key points are that Twitter launched in 2006, now has over 500 million active users, and around 15% of online adults use the platform. Examples are given of Home Depot's successful Twitter strategy of engaging customers through tips, promotions, and user-generated content as well as examples of ineffective over-promotion.

1. Twitter - Getting Your Business
Started
Internet Marketing presented by Sonix Social Media
Thursday, October 4, 2012
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2. History Of Twitter
✤ Twitter is an online social networking service and microblogging
service that uses 140 characters to create a message.
✤ Created in March 2006 and launched in July of that same year.
✤ As of this year there are 500 million active users generating 340
million tweets daily.
✤ Twitter is one of the top 10 most visited websites on the internet.
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3. Demographics Of Twitter
✤ According to comScore 11% of Twitter users are ages 12-17
✤ According to Sysomos (June 2009) women made up a slightly
larger portion of Twitter users than men.
✤ As of Feb 2012 about 15% of online adults use Twitter.
✤ 8% of those adults use Twitter daily.
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4. Business Twitter Examples
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5. Home Depot Does It Right
Tip
Sales Pitch
Intro Of Other Social Media
Promotion
Intro Of Other Social Media
Promotion
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6. Home Depot Does It Right
(cont’d)
Promote Other Users
Promote With Pictures
Information
Sales Pitch
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7. Coal Vines Does It Wrong
All Self Promotion
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9. Brooks Running - Not Ideal
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10. FitFluential - Too Much Is Not A Good Thing
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