Mobilification; mobile devices in current marketing trends

2. Created/Developed
by
Frank Jason Weber
For
MKTG 7545 – 001
Mobile Devices in Current Marketing Trends

3. • Adapting and Migrating current
Internet Functions and
Applications to Mobile
Computing Devices( EG Smart
Phones and Tablets)
• Creating New Functionality for
Mobile Devices
• Examining Methods of Making
These Applications and Sources
of Information More User
Friendly

4. • More Information Sources
on the Internet Will be
Accessed by Mobile Device
this Year than by Desktop
and Laptop Computers
• 25% of all Online Sales will
take place on Mobile
Devices by 2017
• As usage increases, these
percentages will rise

5. • Teenagers acceptance of
direct marketing to cell
phones
• Theme Park management
of crowding through
mobile devices

6. • The subjects responded to
targeted marketing in a positive
manner
• If the location was a
factor, response increased
• If frequency of communication
was too great, the subjects
became annoyed

7. • Utilizing web history and other
available marketing sources
to target messages should aid
in the efficacy of these
messages
• Determining the recipient’s
location could increase the
response rates
• Metering the volume of
messages will decrease the
annoyance factor.

8. • Companies could utilize
their Customer Relations
Management systems to
target specific customers
with offers targeted at
particular customer groups
• These marketing efforts
should regulate frequency
of messages to any
particular customer in order
to reduce the annoyance
factor

9. • Visitors to theme parks were
chosen to study the
effectiveness of incentivizing
them to visit less crowded
areas and relieving the lines in
crowded areas
• Special offers succeeded in
drawing some of the guests
away from overcrowded
areas and increased utilization
of less crowded venues

10. • Any closed system could
benefit from this research
• Malls, Shopping
Centers, Resorts, Cruise
Ships are potential venues
• Apps which are GPS
aware could target
consumers in crowded
areas and lure them to
other areas that are
underutilized

11. • Hugh D.
Smith, BBA, MSBA, MBA
• Private business consultant
for 25 Years
• Specializes in
network, database, and
Internet applications
• Infrastructure Architect

12. • Mobile Device applications and
adaptations make up a
significant part of the current
requests from my clients
• This trend has grown over the
years since the smartphone and
IPad class devices were
introduced
• New devices such as smart
watches and google glasses
can only increase this demand

13. • As people adopt to these new
technologies, the challenge will be
to continue to make more
functions available to mobile
devices.
• The only current limitation seems
to be the challenge to make the
smaller format fully functional
• Input and output formatting and
entry is a major obstacle
• I feel that better voice recognition
may be one answer

14. • I have been working with
computers since the personal
computer was invented
• Every guru has a guess as to
the ultimate path of Mobile
Computing
• My experience is that no one
really knows. This is a most
dynamic field(fast changing)
and requires constant training
and adaptation to survive

15. • Mobile computing will pervade
the marketing landscape for
the foreseeable future. Every
aspect of firm to customer
contact will potentially be
altered. The efficient time
manager will no longer sit at
home and surf the internet as
their sole digital contact.
Mobile devices will play a
major role in shopping as well
as consummating the sale.
Marketing contact will be
initiated via mobile devices
and targeted marketing
efforts. The game will be
permanently altered, hopefully
for the better.

16. • The mobile technology will
cross all consumer
segments and industries.
Among those affected will
be any segment that wants
more efficiency and
flexibility. This will include
business to
consumer, business to
business and business to
supplier. Every industry’s
customers will require their
suppliers to accommodate
mobile devices.

17. • As time goes by and the
technology becomes more
secure, the trend toward
mobile devices will become
the standard. In order to
remain viable, a firm will be
forced to integrate mobile
devices into every aspect of
the business and marketing
process. The impact will be
as great as the personal
computer was on
mainframe computing.

18. • Sustaining competitive
advantage is a dynamic
process. At times it is
unattainable. For a while in
the near future it will
depend on mobile
computing as much as it
depended on the internet
and other past
technologies. This will
continue until the next trend
that provides temporary
competitive advantage
comes along and displaces
it.

19. • The gin is out of the
bottle, mobile computing will
continue to grow over the
foreseeable future
• Mobilification is a do or die
mandate
• No firm will remain viable
without adapting to and
accommodating this trend