1. Jason White
Residence; Moscow, Russian Federation
00447582720165(UK) 0037455066440(Armenia) +79652948797(Russia)
jaso22n@live.co.uk
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Summary
A highly experienced and influential results orientated International SalesandMarketing Director with over 21 years commercial
experience in Director of Business Development, General Sales Management and successfully running SME’s. Experienced within
increasing positions of responsibility and differing business environments with management and oversight of strategic and tactical senior
executive roles. A proven track record of successful account management, exceeding sales goals, meeting profitability requirements before
time and deepening client relationships through fulfillment of expectations. Skilled at engaging and mentoring an added value mindset and
ethos, resulting in recommending solutions that best served short and long term business and client needs. An inspirational leader/l
consultant with polished communication skills, verbal, written, interpersonal, presentation and rapport building. A superb addition to any
business focused in increasing profitability in underdeveloped territories and remits that requires new inspiration and creativity with a results
focused impetus.
Key Achievements
Professional
 Successfully undertook and completed numerous recruitment and selection campaigns for an International Management and
Leadership College for post graduate students in Yerevan, Armenia.
 Successfully initiated and developed account openings in virgin global territories. Forming strong business networks enabling
income generation from territories including the Middle East, Russia and TheFar East. (Prestige Asset Management).
 Successfully set up and grew my own Financial Services business from theground up. The company turnover increased 7 fold in
ten years. Established and presided over a successful, growing, established business model (JW Finance).
 Vast General Management experience of MultiRetail sites, during last role achieved a margin increase of 3% from increase in
turnover and reducing costs. Meaning a cultural ability to focus on profit and efficiency. (Howdens).
Personal
 Designed, developed and incorporated two online websites within thetourism and retail arenas; www.wow-armenia.com and
www.lyrajwellery.com increasing brand awareness and profitability.
 Travelled to over 55 countries residing in 9 global locations including Armenia, Australia, USA, UK, China, and Russia.
 Russian Speaker self taught to intermediary level.
Key Skills
 Business Development - Highly intuitive and strategic thinker. Dynamic and hands on leader able to work autonomously or
collaboratively within a team, skilled at evaluating multi cultural programmes and processes. Responsible for the overall delivery
of Business introduction and investigation in foreign environments, innovative marketing campaigns for pipelinenew business,
energetic and motivational presentation of company products and services resulting in profitable conclusions.
 Management - Accomplished Commercial Director successfully adapted to multiple working environments with a focus on
strategic sales within thetight commercial and financial disciplines imposed by ambitious budgets. A thorough knowledge of
Recruitment and Selection, Banking and Financial Services, Retail, and directing SME’s. Focused on profit and loss, an added
value approach, strengthening and deepening of key account relationships and improving efficiencies.
 Accountability - Proven General Sales Management skills and expertise with “company culture” formalised techniques for
developing staff performance and problem solving. Experienced in the full spectrumof responsibilities including Strategic Sales
and Business planning, training and development needs, cultivating mind set and attitude, mentoring and appraisal delivery.
 Adaptability - Highly adaptable with proven experience in multi functionality in addition to structured, highly disciplined
environments having served 10 years UK military service within theRoyal Air Force.
Employment History
International Sales and Marketing Manager Prestige AssetManagement 2010 - Present
 Responsible for theoverall management of all strategic and operational Sales, Marketing and key account relationship management
in given jurisdictions: Russia/China/East Mediterranean
 Constant development and creation of new clients and customers under targeted conditions that continually add growth and
strengthen the company’s market position.
 Responsible for thegeneration and conversion of all direct and indirect sales leads to maximise return and yield. Conducted
business marketing campaigns by telemarketing, social media and direct mail. Established and managed an effective system
database.
 Managing and driving all sales functions whereby increasing growth, profit and revenue in a dynamic and cost effective basis to
the organisation. Achieved by classical sales process, networking, prospecting, marketing, cajoling and nurturing all direct and
none/indirect prospects, customers and relationships.

2.  Strategy planning for the key delivery of pipeline new business, requiring a thorough insight of the market place. Excellent product
knowledge of thecompany and its competition in order to remain market leading and attractive.
 Achievement. Networked and developed a new, virgin territory in China during a 6 month secondment, resulting in Financial
Sales of 2 Million USD. Meaning a generated income profit of 220K USD gross to the business.
Business English Consultant /International Recruitment andSelection Officer 2014 - Present
Moscow/Yerevan Management andLeadership School
 Delivering Business English teaching/ coaching programmes on a one to one basis at Russian senior corporate executive level.
 Developing individual courses to meet student needs based on British business studies and everyday MBA strategy and tactics.
Including tactical and strategic coaching and developing and fine tuning action planning and presentation skills.
 Oversight and instruction in effective written and verbal communication including Linkedin branding, CV critical appraisaland
advice on covering letter instruction.
 Responsible for theadministration and management of the recruitment and selection functionality of all potentialstudent
candidates.
 Augmented and delivered Business Management lectures and key speeches to the International Management and Leadership
College in Yerevan, Armenia.
Principal/Owner JW Mortgage and Finance Services 1999-2010
JW Finance and Mortgage Services was an Independent Financial Services brokerage. It experienced7 times exponentialgrowth
and its success was based on offering effective and pragmatic financial solutions to customers previously disengagedfrom the FS
industry through treating customers fairly by way of cost saving solutions that improved creditability and quality of life.
 Personally set up, developed and grew a profitable Financial Services Company. Principal owner directly authorised by the
Financial Services Authority (UK). Direct responsibility, overseeing all operational activities, management and liquidity
compliance management and oversight and regulatory diligence.
 Managed and oversaw own business involving managing diverse, complex and at times conflicting elements of the company.
Responsible for all aspects from operational management, marketing, driving sales, target setting, brand promotions to overseeing
administration management, fulfilling financial responsibilities and customer care.
 Achievement - Initiated, developed and managed own customer client bank totaling 1000+ client relationships during a10 year
cycle, positively effecting new and repeat business. Developed profitable, continuous, new, returning and trail revenue streams.
General Sales Manager Howdens PLC (FTSE Top 200 Company) 1994 -2000
 Overall responsibility of commercial activities, operations, staff welfare and management, sales and revenue, maximizing
profitability and margin growth. Over seeing P & L with consistent value added approach.
 Proactively affected company, employee culture and mind set, through performance management and continuous improvement via
standards, innovation and achievement of sales performance.
 Built organization image by collaborating with its key accounts, customers, local government officials, community organizations.
Maintained public relations attended business events as an ambassador to the business.
 Conducted sales and marketing campaigns using an out of the box mentality, energizing alternative techniques and utilizing
experience from previous Sales and Business development roles.
 Provided leadership and vision to thecompany by assisting theBoard and Senior Executives with the development of long range
strategic annual plans, in combination with evaluation of technological and financial information by routine reporting and
presenting recommendations and objectives.
 Responsible for delivering and increasing company and management's effectiveness by communicating values, strategies,
objectives and assigning accountabilities to Senior management team.
International Environments Independent Global Travel 1993 – 1994
 USA, Canada, Hawaii, Fiji, Cook Islands, New Zealand, Australia, and Thailand.
Royal Air Force Project Manager 1983 – 1993
 Engaged within theRAF leading essential support services developing departments, ensuring robustness and resilience. Managed
numerous teams responsible for the Public Relations, Recruitment and Selection of its Officers and Airmen through public
speaking at presentations, educational testing, interviewing and decision making ultimately engendering team spirit.
Education
 MBA on line programme. University Of Warwick. (2014-2016)
 Leeds University. Higher Diploma in Political Science. (1992 -1993)
 Salt Grammar School. 6 ‘O’ levels, including English and Maths. (1982)
 Various Military, Financial Services/Banking, Retail Middle and Senior management courses(supplied on demand)
 Languages; English(fluent) French(basic/ intermediate) Russian(intermediate) Wife; Armenian/Russian/English/Spanish(fluent).
Hobbies and Interests
 Travelling, Skiing, Wine Touring, Most Sports, Dancing and Photography.
References
 On request. https://www.linkedin.com/profile/preview?locale=en_US&trk=prof-0-sb-preview-primary-button