This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.

1. SEARCH ENGINE Optimization and Marketing Plans

3. What is SEO ( Search Engine Optimization) ? Key Term The ability to properly utilize the CORRECT methods to improve the volume and QUALITY of traffic to a website via ORGANIC search results

4. Where are the Organic Results? Pay Per Click Pay Per Click

5. Industry Research – Who gets the clicks? Organic Clicks vs Paid Clicks

6. Industry Research: Failure to use Search Engines Properly

7. SEO Process Step 1 : Discuss Business objectives. Step 2 : Conduct initial keyword analysis. Step 3 : Identify the keyword/landing page combinations. Step 4 : Interim Client Approval for Keyword/Landing Pages. Step 5 : Baseline Ranking & Traffic reports. Step 6 : On-site & Off-site optimization. Step 7 : Detailed Recommendation documents. Step 8 : Implementation. Step 9 : Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

9. Industry Research: Different forms of SEM

12. SEM- ROI Analysis What’s the goal worth?? Products: 25% of all leads convert on an average $1000 a year in sales, the value of a lead is 0.25x$1000=$250 If your goal is exposure and, for example, 1% of viewers convert to customers at an average $1000 a year then the value is .01x$1000=$10/person viewing each online ad or link.

15. Thank You All Pro Networks, Inc A division of IMAGE Worldwide, Inc www.allpronetworks.com