What needs to be different?Dance analogy:Broad top of funnel – use social and paid to get as many people to dance as possibleBut then do you just stand around waiting for someone to dance? No. Better to flirt a little (nurture). And look at their body language to see when they might be read to dance (scoring).
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Step 1: Important to track all touches
Map content to the buying stage {keep it short}
Map content to the buying stage {keep it short}
This brings us to a broader discussion about visual content.Unfortunately, so many companies are producing content that there is too much to read. To ensure our content is consumed we have to find ways to make it more visual and more consumable by our readers… InfographicsCartoonsMemesPhotosVisual note-taking These can be very simple, and with the proper promotion will likely end up with more views than the actual written content piece you created. Inbound Marketing Slideshare:136K views ofslidesharevs 10,600 for the whitepaper itself –12.5X+Plus612 Downloads, 421 New Names
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Make every sharing trackable, then testable and optimize over time
Make every sharing trackable, then testable and optimize over time
These are our REAL influencers.Some Marketo employees, but also others notThis is OUR Klout score