Are you looking for ways to boost your business? Curious about how you can increase traffic to your website, attract new customers and increase customer loyalty all within a limited budget?
There are some easy steps to take to accomplish these goals, let us show you how.
2. Chelsea Bucoy - Zoomerang
• Senior Product Marketing Manager for Zoomerang
• Over 7 years marketing for Zoomerang Online Surveys
& Polls
− Product feature and functionality messaging
− Customer demonstrations & training
• Background in marketing at industries ranging from
Online search and communities sites, Online foreign
exchange to Nonprofit
#InnovativeMktg www.WebMarketingTherapy.com
3. Today’s Agenda
• Our guest speaker: Lorrie Thomas
• Put the power of the web to work
• Multi-tasking marketing techniques
• Using Surveys & Polls to generate content
• Q&A
#InnovativeMktg www.WebMarketingTherapy.com
4. Lorrie Thomas – Web Marketing Therapy
• CEO of Web Marketing Therapy, a boutique web
marketing agency and training company that diagnoses,
prescribes and guides healthy marketing solutions
• Educator:
- Custom corporate workshops
- College courses
• Author: The 36 Hour Course to Online Marketing
#InnovativeMktg www.WebMarketingTherapy.com
9. Re-purposing Content Creation
• Story Selling (YOU Write Your Own News!)
• Multi-tasking Marketing (Content on Wires, your site, your
blog, Facebook, Email, Twitter)
#InnovativeMktg www.WebMarketingTherapy.com
11. SEO Example
#InnovativeMktg www.WebMarketingTherapy.com
12. SEO
• Know Your Key Phrases
− Use them in headlines
− Links
− Meta Tags
• Is Your Blog Boosting SEO Business?
− Titles
− Tags
− Links
• Social Media for Credibility and Visibility
• Local Search
• Online PR
• Google Alerts
#InnovativeMktg www.WebMarketingTherapy.com
13. SEO on Site
#InnovativeMktg www.WebMarketingTherapy.com
14. SEO on Blog
#InnovativeMktg www.WebMarketingTherapy.com
15. Social Media
#InnovativeMktg www.WebMarketingTherapy.com
16. Social Media and SEO
#InnovativeMktg www.WebMarketingTherapy.com
17. Content Creation and SEO
• Site
• Blog
• Press Page
• Press Wires
• Social Media
Check out
• PitchEngine.com – Social
Media Press Release Tool!
• Hubspot Grader for SEO
Tips too
#InnovativeMktg www.WebMarketingTherapy.com
18. Email Marketing
• Become an AUTHORity!
• Re-purpose content (best of blog posts, etc)
• Content must serve and support to sell
• Use your email signature as a marketing tool!
#InnovativeMktg www.WebMarketingTherapy.com
21. Multi-tasking Marketing
• Integrate to Innovate!
• Blog can feed into Twitter (www.TwitterFeed.com)
• Blog can feed into LinkedIn (Go to your profile and select
Applications and add your blog)
• Blog can feed into Facebook (with NetworkedBlogs, built
into Facebook or Twitterfeed.com)
• YouTube Videos can also be on a site, blog and shared on
Facebook and Twitter (add the video to YouTube, then
select “embed” and add the code)
• LinkedIn can sync with Twitter (add your Twitter account to
your LinkedIn profile, just hit edit profile)
• Your website can have all the social media widgets to give
your visitors CHOICES in how to engage with you!
#InnovativeMktg www.WebMarketingTherapy.com
22. Surveys & Polls
as content generators
#InnovativeMktg www.WebMarketingTherapy.com
23. Content Creation – Use Surveys and Polls
• Site Content
• Blog
• Article marketing
• Tweets
• Facebook Page Posts
• Online PR
• Videos
#InnovativeMktg www.WebMarketingTherapy.com
24. Survey Topics – Engage Your Audience
• Make it interesting – what
would make you stop and read
• Changes in your industry/
technology advancements, etc
• Leverage current events
• Look at top news stories,
twitter conversations –
anything relevant to your
business?
#InnovativeMktg www.WebMarketingTherapy.com
25. Survey best practices – Top Tips
To Do:
• Clearly define the purpose of the survey
• Keep the survey short and focused
• Use closed-ended questions whenever possible
• Keep rating scale questions consistent
• Pre-test, pre-test, pre-test!
#InnovativeMktg www.WebMarketingTherapy.com
26. Survey best practices – Top Tips
To Avoid:
• Including questions not tied back to your objective
• Using jargon/acronyms
• Ambiguously worded questions
• Overly large incentives
#InnovativeMktg www.WebMarketingTherapy.com
27. Reach Your Audience Where They Are
• Your website
−Blog
−Newsletter
−Email
• Leverage social media channels
−Facebook
−Twitter
• Access survey panelists
#InnovativeMktg www.WebMarketingTherapy.com
28. Reach them where they are: Website/Blog
Add a poll or survey on your
website or blog to:
• Get quick feedback
• Share ideas
• Collect votes
• Run a contest
• Do concept tests
#InnovativeMktg www.WebMarketingTherapy.com
29. Reach them where they are: Facebook
• Gather feedback
• Plan events and parties
• Identify trends
#InnovativeMktg www.WebMarketingTherapy.com
30. Reach them where they are: Twitter
• Engage existing followers & attract new ones
• Expand conversations through re-tweets
• Crowd Source topics
#InnovativeMktg www.WebMarketingTherapy.com
32. Analyzing survey results to create content
• Comparison reports highlight segment differences e.g.
BtoB SMB projected usage of social media far exceeds
that of Consumer SMBs
#InnovativeMktg www.WebMarketingTherapy.com
33. Analyzing survey results to create content
• Open-ended responses provide response details, tag
clouds make measuring easy
#InnovativeMktg www.WebMarketingTherapy.com
34. Use Surveys and Polls to create content, then
share results to engage your audience, create
conversations and expand your reach
website
intranet
Surveys
& blog
Polls
#InnovativeMktg www.WebMarketingTherapy.com
35. Thank you for attending!
Speaker: Lorrie Thomas, Web Marketing Therapy
Email: lorrie@webmarketingtherapy.com
Website: www.webmarketingtherapy.com
Twitter: www.twitter.com/webtherapist or @Webtherapist
Facebook: www.facebook.com/WebMarketingRX
Blog: www.webmarketingtherapy.com/blog/
Moderator: Chelsea Bucoy, Zoomerang
Email: chelsea.bucoy@markettools.com
Website: www.zoomerang.com
Twitter: www.twitter.com/Zoomerang or @Zoomerang
Facebook: www.facebook.com/Zoomerang
Blog: www.Zoomerang.com/blog
#InnovativeMktg www.WebMarketingTherapy.com