The document is a presentation from LinkedIn Marketing Solutions about content marketing strategies. It discusses how content can be used at different stages of the buyer's journey, from early awareness building to late stage evaluation. It emphasizes that most of the buying process is completed through content before customers engage with sales. As such, companies need to provide helpful content that answers prospects' questions. The presentation also provides tips on content formats and channels, including visual content, blogs, social media, and SlideShare.
Content driving record levels of growth and engagement Data TBD David looking at content uniquesvs other platforms6x content page views vs jobs
The professionals—well over half a billion worldwide, and counting—matter to brands like never before. That’s why reaching these leaders, influencers, and decision-makersrepresents a huge opportunity for marketers. To put this movement in perspective, the number of professionals worldwide is greater than the total workforces of all but one nation (China).However, to effectively reach a high-quality professional audience demands continuous, connected engagement. It’s not enough to talk at professionals only when it suits a brand’s purposes. That said, today’s professionals seek greater knowledge, so they can achieve larger success. And, regardless of geography, industry or capacity, they are in search of insights and informationfrom the colleagues and brands they trust.
Super easy to do and with the right software this can go on autopilot.
Map content to the buying stage {keep it short}
Rel authorInfluencersLittle Bird
Mention short forms and progressive profiling
Rich media content ads, interactivity and lead gen within the LinkedIn experience. Creating a much more relevant experience. The idea is not to create more content, but better target the content that you already have.
“For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.”
Now we all know making content visual is hugely importantBut did you know 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition.
Old becoming new again. Content that others may still find valuable. Well, no one told Vegas, or the band.
Now we all know making content visual is hugely importantBut did you know 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition.
There is a famous quote from the father of advertising, David Ogilvy that says, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” I think this statement holds true today, but with the insertion of a visual element as the new headline
Keywords in your titles and descriptions.
#1 for Inbound Marketing from one presentation.
Showcasing expertise by publishing to Slideshare.
Embedable into landing pages, blogs, renders perfectly in Twitter.
18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
Badass style is understated but instantly recognizable. Like a chopped Harley or a good pair of sunglasses: simple, direct, and functional.Marketers can apply this easily apply this mentality to their SlideShare strategy